Through October 7, Sneaky Sasquatch transforms Subway Surfers+ with the charm and aesthetic of the hit open-world Apple Arcade game.

Apple announced the new Mac Studio, featuring M5 Max and the all-new M5 Ultra, delivering a monumental leap in AI performance and even faster graphics.

Apple announced the new Mac mini with the all-new M6 and powerful M5 Pro, delivering a dramatic boost in performance and more versatility in its supersmall desktop design.

Apple debuted M6 in the new Mac mini and M5 Ultra in the new Mac Studio, providing an extraordinary leap in performance and AI capabilities.

Apple today announced changes to its business terms for apps in the European Union, following close collaboration with the European Commission.

Apple opened its new Advanced Manufacturing Center in Houston, offering free training and educational sessions for small- and medium-sized businesses.

Apple Arcade upgrades its catalog of hit puzzle games with Block Blast+ and Art of Fauna: Cozy Puzzles+.

Apple and Major League Baseball unveiled the September schedule for “Friday Night Baseball.”

The Concacaf-sanctioned competition featuring 18 clubs from Major League Soccer and 18 clubs from Liga MX — kicks off tomorrow, August 4, on Apple TV.

Apple today announced financial results for its fiscal 2026 third quarter ended June 27, 2026.

Apple Upgrade — a new hardware leasing program — is now available on the Apple Store online, in the Apple Store app, and at Apple Store locations in the United States.

Apple and Ford announced Apple Maps will be integrated directly into Ford’s UEV Platform through the MapKit for Automotive SDK.

Following a monthlong break for the FIFA World Cup, Major League Soccer returns to Apple TV tomorrow, July 16.

Apple Arcade grows its roster of hit sports games with the addition of EA SPORTS Madden NFL 27 and more coming in August.

Apple and Major League Baseball unveiled the August schedule for “Friday Night Baseball,” the weekly doubleheader streaming every Friday on Apple TV.

Apple scored a historic 89 nominations across 15 programs for the 78th Primetime Emmy Awards.

Apple announced a new six-year commitment with Broadcom to design and produce custom silicon components and cutting-edge wireless connectivity technologies.

Apple today introduced power-packed updates to Apple Creator Studio, a groundbreaking collection of creative apps.

Apple today announced changes impacting iOS apps in Brazil that reflect a recent agreement with Brazil’s competition regulator, CADE.

With the 2027 software releases coming this fall, Apple is bringing powerful new features to services users.

Apple today introduced new intelligence capabilities, expanded productivity features in Xcode, and platform improvements.

Today, Apple previewed its upcoming software releases that will deliver the next generation of Apple Intelligence and introduce Siri AI.

Apple unveils the next generation of Apple Intelligence, integrating powerful AI capabilities into iPhone, iPad, and Mac for more personal and helpful everyday experiences.

Apple introduces Siri AI, a profoundly more capable and personal assistant powered by Apple Intelligence, with personal context, world knowledge, and onscreen awareness.

Apple previews new child safety features that give parents greater control over their kids’ content, communication, and device access time.

Due to the Digital Markets Act, Apple will not be able to ship Siri AI in the European Union with the release of iOS 27 and iPadOS 27.

New App Store capabilities will give developers more flexibility to market their apps, acquire users, and manage subscriptions.

Apple and Major League Baseball have announced the July schedule for “Friday Night Baseball” on Apple TV, featuring several marquee matchups.

Apple Arcade’s award-winning catalog of more than 200 games is adding nine new games, including My Talking Tom 2+ and Coffee Inc 2+.

Apple today announced the global App Store ecosystem facilitated over $1.4 trillion in developer billings and sales in 2025.