Apple Upgrade — a new hardware leasing program — is now available on the Apple Store online, in the Apple Store app, and at Apple Store locations in the United States.

Apple and Ford announced Apple Maps will be integrated directly into Ford’s UEV Platform through the MapKit for Automotive SDK.

Following a monthlong break for the FIFA World Cup, Major League Soccer returns to Apple TV tomorrow, July 16.

Apple Arcade grows its roster of hit sports games with the addition of EA SPORTS Madden NFL 27 and more coming in August.

Apple and Major League Baseball unveiled the August schedule for “Friday Night Baseball,” the weekly doubleheader streaming every Friday on Apple TV.

Apple scored a historic 89 nominations across 15 programs for the 78th Primetime Emmy Awards.

Apple announced a new six-year commitment with Broadcom to design and produce custom silicon components and cutting-edge wireless connectivity technologies.

Apple today introduced power-packed updates to Apple Creator Studio, a groundbreaking collection of creative apps.

Apple today announced changes impacting iOS apps in Brazil that reflect a recent agreement with Brazil’s competition regulator, CADE.

With the 2027 software releases coming this fall, Apple is bringing powerful new features to services users.

Apple today introduced new intelligence capabilities, expanded productivity features in Xcode, and platform improvements.

Today, Apple previewed its upcoming software releases that will deliver the next generation of Apple Intelligence and introduce Siri AI.

Apple unveils the next generation of Apple Intelligence, integrating powerful AI capabilities into iPhone, iPad, and Mac for more personal and helpful everyday experiences.

Apple introduces Siri AI, a profoundly more capable and personal assistant powered by Apple Intelligence, with personal context, world knowledge, and onscreen awareness.

Apple previews new child safety features that give parents greater control over their kids’ content, communication, and device access time.

Due to the Digital Markets Act, Apple will not be able to ship Siri AI in the European Union with the release of iOS 27 and iPadOS 27.

New App Store capabilities will give developers more flexibility to market their apps, acquire users, and manage subscriptions.

Apple and Major League Baseball have announced the July schedule for “Friday Night Baseball” on Apple TV, featuring several marquee matchups.

Apple Arcade’s award-winning catalog of more than 200 games is adding nine new games, including My Talking Tom 2+ and Coffee Inc 2+.

Apple today announced the global App Store ecosystem facilitated over $1.4 trillion in developer billings and sales in 2025.

Apple announces the winners of the 2026 Apple Design Awards, recognizing outstanding app and game design across six categories.

This year marks the Apple Developer Academy in Detroit’s fifth commencement in collaboration with MSU and the Gilbert Family Foundation.

Through its Community Education Initiative, Apple has been working with OCU and Cherokee Nation to equip young learners with iPad and Mac.

Apple’s hit podcast ‘After the Whistle with Brendan Hunt and Rebecca Lowe’ returns for a third season June 7, with commentary on the World Cup.

On May 23, Apple TV presents a special MLS match captured on iPhone 17 Pro — a first for a major professional live sports event.

In 2025, Apple prevented over $2.2 billion in potentially fraudulent transactions, adding to a total of more than $11.2 billion in the past six years.

Apple Sports is now available in more than 170 countries and regions, including more than 90 new markets.

Apple announced major accessibility updates powered by Apple Intelligence, including new capabilities for VoiceOver, Magnifier, and Voice Control.

Apple today unveiled an exciting lineup for its annual Worldwide Developers Conference (WWDC), taking place June 8-12.

Apple Arcade adds an exclusive Bluey playdate across five hit games, in addition to adding four new titles.