Apple released iOS 26.5 yesterday with a new Suggested Places feature in the Apple Maps app, which is a precursor to the ads that Apple plans to start showing later this year. There was some confusion over whether ads are live, but as of now, the ‌Apple Maps‌ app still doesn't have ads.


Apple did start laying the groundwork for ads in iOS 26.5 and tested a splash screen, but no ads appeared during the beta testing period or after launch.

When Apple announced plans to bring ads to the Maps app in March, it said that ads will be implemented in the United States and Canada "this summer." Astronomical summer in the Northern Hemisphere starts on June 21 and ends on September 22. Meteorologically, summer begins on June 1 and lasts through August, so depending on Apple's definition of summer, we'll get ads in Maps sometime between June 1 and September 22.

Ads will be displayed in ‌Apple Maps‌ search results and in the new Suggested Places section added in iOS 26.5. Suggested Places shows recommendations based on what's trending nearby and a user's recent searches.


There will be ads in the Maps app on iPhone and iPad, and they will be clearly marked with an "Ad" label, similar to how ads appear in App Store search results. Businesses will bid for ad placement, and the highest bidder for a keyword or search term will have its ad shown in search.

Apple says that location data and the ads that users see and interact with in the Maps app are not associated with an Apple account, and data is not shared with third parties. There is no opt-out for location-based or personalized ads in Suggested Places.
This article, "Ads Aren't in the Apple Maps App Yet, But They're Coming Soon" first appeared on MacRumors.com

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Apple's smartphone sales increased 1.3 percent year-over-year in the United States during the first quarter of 2026, according to data shared by Counterpoint Research. Apple saw a sales increase while the broader U.S. smartphone market experienced a 5.7 percent decline during the same time period.


Android device sales declined 14.4 percent, while Apple's market share grew 4 percent year-over-year. iPhone 17 performance is part of the reason Apple outperformed the market, but Counterpoint says the company was also helped by a later launch of Samsung's Galaxy S26 series in March.

Apple's market share increased at all three major U.S. carriers, while Android saw a decline. The iPhone made up 75 percent of sales at Verizon, AT&T, and T-Mobile, while Android devices made up 25 percent.

Counterpoint expects Apple to continue to draw users to iOS because it maintained pricing with the iPhone 17e and even increased storage, while smartphone makers with slimmer hardware margins have had to raise prices.

If Apple can avoid significant price increases and continue to outpace its peers in promotional dollars, it will be tough for Android OEMs to keep up in the year ahead.

During Apple's April 30 earnings call, CEO Tim Cook said the ‌iPhone 17‌ family was the most popular lineup in Apple's history. Cook said information from IDC indicated Apple gained market share during the quarter.

Cook also said iPhone demand was off the charts, leading to supply constraints during the quarter. Apple was having trouble getting the A19 and A19 Pro chips manufactured by TSMC due to demand for TSMC's AI server chips.

According to Cook, memory shortages and rising costs will have more of an impact on Apple later in 2026. Apple is expecting "significantly higher" memory costs and plans to look at a "range of options" for mitigation. Cook declined to provide insight into how Apple plans to deal with the problem, and he did not comment on whether Apple will raise prices.
This article, "Apple Grew U.S. iPhone Sales While Broader Smartphone Market Declined in Q1" first appeared on MacRumors.com

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