Ads in Apple Maps are live in the United States and Canada, which means iPhone and iPad users will see them when searching for locations and when viewing Suggested Places.


Apple announced plans to bring ads to the Maps app in March, and said the feature would roll out starting in late summer. Apple confirmed to 9to5Mac that ads began showing up for users over the last few days, with ad placement to ramp up in the coming weeks.

Ads are shown in Suggested Places when initiating a search and after searching if a company has bought an ad for a keyword you're looking for. Ads are shown at the top of search results, with one ad per set of search results.

There is no option to turn off ads in the Maps app, but ads are clearly labeled with a blue "Ad" tag. Apple says ads you interact with in the Maps app are not associated with your Apple Account, and data is not shared with third parties.

Apple has been preparing to launch ads all summer, with signs of ads showing up in iOS 26 updates. Apple started allowing businesses to purchase ad slots in August, offering a 15 percent credit toward future ad spend as an incentive.

Ads for home services, bail bonds, and cryptocurrency ATMs are not allowed in the Maps app per Apple's Advertising Services policy. Ads that promote or reference medical services may be allowed, and are evaluated on a case-by-case basis. Maps ads also have to adhere to Apple's other advertising rules.
This article, "Apple Maps Ads Are Here, and There's No Way to Turn Them Off" first appeared on MacRumors.com

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Apple today announced new M6 and M5 Pro Mac mini models and M5 Max and M5 Ultra Mac Studio models. We've covered all of the announcements in-depth, but wanted to highlight some interesting tidbits about the new machines.

• Price Increases - The Mac mini now starts at $899, $300 over the original starting price of the M4 Mac mini when it launched in October 2024. Mac Studio pricing starts at $2,499, $500 more than the original price of the M4 Max model when it came out in March 2025.


• Connectivity - Apple upgraded the new Macs with Wi-Fi 7 and Bluetooth 6, so they are on par with the connectivity standards in the latest iPhone models. Wi-Fi 7 offers faster data speeds in the 6GHz band, lower latency, and an option to connect across 2.4GHz, 5GHz, and 6GHz networks at once for reliability improvements.


• Genlock - The ‌Mac mini‌ and ‌Mac Studio‌ support genlock over USB-C, so there's no need for a separate sync box. Genlock is used in multi-camera shoots and virtual production to lock timing to a shared reference signal. The Mac's display and the camera filming it are synchronized, preventing flickering and tearing from a mismatch between the display refresh rate and camera shutter. Apple previously added genlock support to the iPhone 17 Pro models, so now an ‌iPhone 17 Pro‌ and one of the new Macs can work in tandem for pros who need the feature.


• Ethernet - The ‌Mac mini‌ now starts with 2.5Gb Ethernet instead of 1Gb. There's an option to upgrade to 10Gb, which is what the ‌Mac Studio‌ starts with (same as the prior-generation model).


• Neural Engine - The M6 chip has an upgraded Neural Engine with two 16-core engines instead of just one. Apple says the new Neural Engine offers 2x more peak compute so AI workflows run faster.


• GPU - The M6 ‌Mac mini‌'s 12-core GPU has Neural Accelerators in each core, offering up to 4x faster AI performance and 2x faster graphics than the ‌M4 Mac mini‌. The ‌Mac Studio‌'s M5 Ultra is also the first Ultra chip with Neural Accelerators. Peak AI compute performance is 4.3x the M3 Ultra's performance.


• SSD - ‌Mac Studio‌ storage is twice as fast with new SSD architecture built on PCIe Gen 6.


• SSD Pricing - As Daring Fireball points out, upgrading a ‌Mac mini‌ with a 2TB SSD costs $1,000, which is more than the $899 base price of the machine. Upgrading to the 4TB SSD for the M5 Pro costs $1,800, which is $100 over the price of the base machine.


• Thunderbolt - The M6 ‌Mac mini‌ continues to have Thunderbolt 4, not Thunderbolt 5. The M5 Pro model does have Thunderbolt 5.


• Current Max Pricing - An M5 Pro ‌Mac mini‌ with 18-core CPU, 64GB RAM, an 8TB SSD, and 10GbE is $6,799. The M5 Ultra ‌Mac Studio‌ with 36-core CPU, 256GB RAM, and 16TB SSD is $18,299.


• 512GB RAM - You can only buy the M5 Ultra with 96GB or 256GB of RAM right now, but a 512GB option is coming in late October. Since upgrading from 96GB RAM to 256GB RAM costs $4,000, the 512GB option will likely cost at least $6,000.


• Announcement Timing - This is the first time Apple has announced new Macs in August since the 27-inch iMac debuted in August 2020.


• macOS Golden Gate - When the new machines launch on September 22, they will likely have macOS Golden Gate installed. The software update is probably going to come out the week of September 14.

The new ‌Mac Studio‌ and ‌Mac mini‌ models can be pre-ordered starting today, and will be available on September 22.
This article, "New Mac Mini and Mac Studio: 13 Things You Might Have Missed" first appeared on MacRumors.com

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Alongside the launch of new Mac Studio and Mac mini models, Apple today expanded its 40W Dynamic Power Adapter with 60W Max to Vietnam and countries in Europe that use the type C two-pin Europlug.


The updated variant of the power adapter has a retractable two-prong design. The prongs pop back into the power adapter's enclosure, making it easier to tuck into a bag or a pocket. Apple previously debuted a standard U.S. variant in September 2025 alongside the iPhone 17 models, and a type G plug version in November 2025.

Countries where the type C 40W Dynamic Power Adapter with 60W Max is available include Austria, Belgium, Czechia, Denmark, Finland, France, Germany, Hungary, Italy, Luxembourg, the Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Turkey, and Vietnam. In most eurozone countries, it's priced at €45.

The 40W Dynamic Power Adapter is the same size as Apple's 20W charger, but it offers faster 40W charging. It also supports up to 60W charging in short bursts to speed up charging further. The power adapter can fast charge ‌iPhone 17‌ models, the iPhone Air, and the iPad Pro models.
This article, "Apple's 40W Dynamic Power Adapter Expands to More Countries" first appeared on MacRumors.com

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iOS 27, iPadOS 27, and macOS Golden Gate include Siri AI, Apple's much more capable version of ‌Siri‌. When the new updates launch, it appears Apple will use a waitlist and limit initial access.


On the MacRumors forums, Mactracker found that the seventh betas of ‌iOS 27‌, ‌iPadOS 27‌, and ‌macOS Golden Gate‌ include waitlist infrastructure.

Apple will use dynamic wait time messages once a user joins the ‌Siri‌ AI waitlist. It looks like Apple will give a clear estimate of the wait, and the company will be able to adjust the wait time readouts server-side based on demand and capacity. Apple will send a notification when ‌Siri‌ AI can be used.

‌Siri‌ AI had a waitlist during the beta testing period. It took up to a week for some people to get access, but there's no indication yet of how long people might have to wait after the public launch in September.
This article, "Siri AI Will Have a Waitlist When iOS 27 Launches" first appeared on MacRumors.com

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Apple today released the fifth public betas of iOS 27, iPadOS 27, tvOS 27, and macOS Golden Gate, allowing anyone with a compatible device to download and test the new software. The fifth betas come a week after Apple seeded the fourth betas and a few hours after the seventh developer betas.


You can get started by signing up on Apple's beta website and then opting in to the public beta by opening up the Settings app on your device, selecting General, and choosing Software Update.

We are nearing the end of the beta testing process, and no notable new features were found in today's developer betas.
This article, "Apple Releases New iOS 27, iPadOS 27, macOS 27, and tvOS 27 Public Betas" first appeared on MacRumors.com

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