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Everything We Know About OpenAI's Planned iPhone Rival

OpenAI is developing a smartphone intended to compete directly with the iPhone, in what appears to be a significant departure from the company's previously stated hardware strategy. Here's everything we know so far.


Analyst Ming-Chi Kuo published his findings in late April following supply chain checks, describing the device as an "AI agent phone" built around a continuous, context-aware interface rather than individual apps. Kuo argued that the smartphone is the only device that captures a user's full real-time state, including location, activity, communication, and context, making it uniquely suited to AI agent inference.

He said fully controlling both the operating system and the hardware is the only way for OpenAI to deliver a comprehensive AI agent service, and that AI agents will fundamentally shift how people interact with a phone, moving the focus from launching individual apps to completing tasks through a seamless interface.

Specifications


OpenAI's phone is said to use a customized version of MediaTek's Dimensity 9600 processor, built on TSMC's N2P node in the second half of 2026. Kuo initially named both MediaTek and Qualcomm as chip partners but has since said MediaTek appears "better positioned to become the sole processor supplier."

Luxshare Precision Industry is believed to be the exclusive manufacturing partner. Separately, Kuo reported that Sunny Optical has secured component orders for two OpenAI devices, including the smartphone. This is likely for the camera module.

The device's headline known hardware specification today is its image signal processor, which includes an enhanced HDR pipeline intended to improve real-world sensing through the camera. It is also said to use two AI processors for handling different tasks simultaneously, such as vision and language processing, along with fast memory and storage and security features to isolate processes.

What About Jony Ive's Devices?


The phone represents a notable reversal in OpenAI's publicly stated strategy. The company's hardware ambitions had previously been described as centered on non-phone form factors developed with former Apple design chief Jony Ive, whose startup io Products OpenAI acquired for $6.5 billion in May 2025. Ive and CEO Sam Altman had specifically said they did not want to build a device with a screen, with Altman describing a prototype to employees as "the coolest piece of technology that the world will have ever seen."

The first product from that collaboration was delayed out of 2026 and has since been identified as a smart speaker with an integrated camera, priced between $200 and $300 and expected to launch in early 2027. Other devices reportedly in development include smart glasses, a smart lamp, and potentially earbuds, though those products are further out on the roadmap and some could be cancelled.

OpenAI has also been aggressively recruiting from Apple's hardware ranks, hiring over 40 former Apple employees. The hires include former Apple designers Evans Hankey, Tang Tan, and Scott Cannon, prompting Apple to offer its iPhone Product Design team retention bonuses of up to $400,000 in restricted stock units to counter the poaching.

Timeline


Mass production of OpenAI's smartphone was originally believed to be targeted for 2028, but Kuo has since revised that expectation to the first half of 2027. The accelerated timeline is said to reflect OpenAI's planned IPO, where a compelling hardware product could strengthen the company's investor narrative, as well as intensifying competition in the AI agent phone category. Kuo projects combined 2027 and 2028 shipments could reach around 30 million units if development stays on track.

What Does It Mean for Apple?


If the broader hardware lineup ships, OpenAI will be a direct competitor to Apple across several product categories. Apple is rumored to be developing smart glasses, AirPods with cameras, an AI pendant, and a smart home hub with enhanced Siri capabilities. On the day Kuo published his initial report, Altman posted on X that it "feels like a good time to seriously rethink how operating systems and user interfaces are designed."
Tag: OpenAI

This article, "Everything We Know About OpenAI's Planned iPhone Rival" first appeared on MacRumors.com

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First Look at iPhone 18 Pro Color Options Revealed by Dummy Models

Leaker Sonny Dickson today shared images of iPhone 18 Pro dummy models in the device's four rumored colors, offering the first real-world look at what to expect from the lineup visually.


Corroborating previous rumors, the dummies show the β€ŒiPhone 18 Proβ€Œ Max in Light Blue, Black, Silver, and Dark Cherry. Dickson said "Cherry will probably be the next hit, orange did very well." Cosmic Orange was the signature color of the iPhone 17 Pro and proved popular with customers.

Dark Cherry is expected to serve as the headline new color for the β€ŒiPhone 18 Proβ€Œ models this year. The color has been in the rumor mill since at least February 2026, when Bloomberg's Mark Gurman reported that Apple was testing a deep red finish for the β€ŒiPhone 18 Proβ€Œ and β€ŒiPhone 18 Proβ€Œ Max. At the time, Gurman described the shade as a deep red, and separate reporting from a Chinese leaker later suggested the color was very likely to make the cut, partly because Android rivals were already prototyping the same shade.

First look at iPhone 18 dummies in the new colors: Black, Silver, Dark Cherry and Light Blue. Cherry will probably be the next hit, orange did very well. pic.twitter.com/2qpZDA7oEK

β€” Sonny Dickson (@SonnyDickson) May 29, 2026


The picture sharpened in April, when Macworld reported that the color would be called Dark Cherry and would be closer to wine than a brighter red, and considerably more muted than Cosmic Orange. The leaker known as "Instant Digital" subsequently corroborated that name, characterizing the shade as a combination of burgundy, coffee, and deep purple. "Instant Digital" has a good track record on Apple color leaks, having accurately predicted the yellow finish for the iPhone 14 and iPhone 14 Plus.

Macworld's reporting also identified the full four-color lineup, with internal Pantone codes said to be in use at Apple: Light Blue (Pantone 2121), described as resembling the current iPhone 17's Mist Blue; Dark Cherry (Pantone 6076); Dark Gray (Pantone 426C); and Silver (Pantone 427C), said to be similar to the current generation.

The latest images are significant because they mark the first time the rumored colors have been depicted in physical, real-world form rather than renders or supply chain descriptions. That said, dummy models are typically made from plastic or low-quality metals and are not finished to the same standard as production units, meaning the tone and saturation of each color could vary from what Apple ultimately ships. With that caveat, the dummies are consistent with the earlier rumors, suggesting that this will indeed likely be the final color palette of the device.

The β€ŒiPhone 18 Proβ€Œ and β€ŒiPhone 18 Proβ€Œ Max are expected to be announced in the fall alongside the first foldable iPhone.
Related Roundup: iPhone 18 Pro

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iPhone 18 Pro's Camera Upgrade Will Cost Apple 50% More

The iPhone 18 Pro and β€ŒiPhone 18 Proβ€Œ Max's all-new variable aperture lens will cost Apple 50% more than the camera unit used in current models, according to supply chain analyst Ming-Chi Kuo.


Variable aperture has been one of the most persistent iPhone camera rumors of the past few years. Kuo first flagged the feature in late 2024, and it has since been corroborated by multiple reports and apparently entered production earlier this year.

Unlike the fixed f/1.78 aperture found on every iPhone Pro from the 14 Pro through to the 17 Pro, a variable aperture will physically adjust the size of the lens opening to control how much light reaches the sensor, offering better exposure control and greater flexibility over depth of field.

Kuo said that the component has an average selling price roughly 50% higher than the seven-element plastic lens Apple currently uses in the iPhone 17 Pro's main camera. Sunny Optical set to supply Apple between 40 and 50% of orders

Sunny Optical has also become a new compact camera module (CCM) supplier for Apple, initially producing the camera for the MacBook Neo. β€ŒMacBook Neoβ€Œ shipments have come in significantly better than expected, with Kuo doubling his 2026 forecast from 5 million to 10 million units, a notable upward revision as the entry-level Mac has materially exceeded early expectations.

Looking further ahead, the 2028 iPhone's ultra wide camera module is expected to move away from flip-chip packaging in favor of an improved COB (chip-on-board) design, with Sunny Optical well positioned to become a supplier at that point. A COB ultra-wide module could be thinner or smaller, leaving more room for other components, or simply deliver better image quality from the same physical footprint.

Beyond Apple, Kuo says Sunny Optical has secured component orders for two OpenAI devices, including a smartphone and a pocket or mobile device.

The β€ŒiPhone 18 Proβ€Œ and β€ŒiPhone 18 Proβ€Œ Max are expected to launch in the fall alongside the first foldable iPhone.
Related Roundup: iPhone 18 Pro

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