Apple and Google collaborate with the GSMA to roll out end-to-end encrypted RCS messaging in beta, enhancing cross-platform communication security.

Emerging filmmakers in the MAMI Select: Filmed on iPhone program use iPhone 17 Pro Max to redefine cinematic language and storytelling.

Meet four Swift Student Challenge winners who are creating innovative apps that leverage AI and focus on accessibility.

Apple’s Manufacturing Academy hosted its inaugural Spring Forum, bringing together U.S. manufacturers to accelerate the use of AI in supply chains.

The new Apple Watch Pride Edition Sport Loop, watch face, and iPhone and iPad wallpaper celebrate LGBTQ+ communities during Pride Month and beyond.

Apple today announced financial results for its fiscal 2026 second quarter ended March 28, 2026.

Formula 1® returns to the U.S. this weekend with the Miami Grand Prix, streaming exclusively on Apple TV with every session available live.

Apple announced Tim Cook will become executive chairman of Apple’s board of directors and John Ternus will become Apple’s next CEO.

Apple today announced that, effective immediately, Apple executive Johny Srouji will become chief hardware officer.

Apple today announced that a record 30 percent of material across all of its products shipped in 2025 came from recycled content.

This May, Apple Arcade is rolling out the red carpet for some of the world’s most iconic and celebrated characters in its family-friendly lineup of fun games.

Apple announced new members of its American Manufacturing Program, expanding the company’s commitment to bring more advanced manufacturing to the U.S.

Apple today announced Apple Business, a new all-in-one platform that allows companies to manage devices and reach more customers.

Apple today announced it will host its annual Worldwide Developers Conference (WWDC) online from June 8-12.

Apple announced AirPods Max 2, bringing even better ANC, elevated sound quality, and intelligent features to the iconic over-ear design.

Apple commemorated its 50th anniversary with celebrations around the world, featuring artists like Alicia Keys and Paul McCartney.

Apple today announced it will mark its 50th anniversary, celebrating five decades of thinking different and the innovations that helped shape the world.

“Friday Night Baseball” — a weekly MLB doubleheader on Apple TV — returns for its fifth season on March 27.

Apple Arcade adds award-winning games DREDGE+ and Unpacking+ to its catalog in April, plus a Star Wars update to Disney SpellStruck.

Customers can now shop for MacBook Neo, iPhone 17e, MacBook Air with M5, MacBook Pro with M5 Pro and M5 Max, iPad Air with M4, and two new displays.

The 2026 FIA Formula One World Championship™ begins this weekend on Apple TV with the FORMULA 1 QATAR AIRWAYS AUSTRALIAN GRAND PRIX 2026.

Apple today unveiled MacBook Neo, an all-new laptop that delivers the magic of the Mac at a breakthrough price.

Apple today announced the new MacBook Air with M5, bringing exceptional performance and expanded AI capabilities to the world’s most popular laptop.

Apple announced the latest 14- and 16-inch MacBook Pro with the all-new M5 Pro and M5 Max.

Apple today announced M5 Pro and M5 Max, the world’s most advanced chips for pro laptops, powering the new MacBook Pro.

Apple today announced a new family of displays, Studio Display and Studio Display XDR, that takes pro workflows to the next level.

Apple today announced the new iPhone 17e, a powerful and affordable addition to the iPhone 17 lineup.

Apple announced the new iPad Air featuring M4 and more memory, giving users a big jump in performance and making it more versatile than ever.

Today, Apple announced iPhone and iPad are the first and only consumer devices in compliance with information assurance requirements of NATO nations.