Apple's iPad that's just an ‌iPad‌ with no Air or Pro attached is its most appealing tablet because of the affordable starting $349 price tag, but if you've been thinking about buying one, you should wait.


Apple refreshed the ‌iPad‌ in March 2025, so it's over a year old. That's reason enough not to buy when there's a new model on the horizon, but this year, there's even more to lose by purchasing now.

The 2025 ‌iPad‌ has an A16 chip inside that does not support Apple Intelligence. It does not have features like Writing Tools, Image Playground, Clean Up, Live Translation, notification summaries, Smart Reply, Priority Messages in Mail, Visual Intelligence, and multiple other AI-related tools.

‌Apple Intelligence‌ is still new so it might not sound like a big deal to miss out on those capabilities, but not having access to it is going to become more of a problem as Apple continues implementing new AI features.

Rumors suggest there are big changes coming in iOS 27. Siri is going to get smarter and turn into a full chatbot, the Camera app is going to get ‌Visual Intelligence‌ integration, the Photos app will have AI image editing tools, Shortcuts may be more automated, and there are probably features coming that haven't even been rumored yet.

The A16 ‌iPad‌ will likely feel outdated in the next year or two because of the feature set it won't have access to.

The next ‌iPad‌ is likely to get the A18 chip, and the A18 does support ‌Apple Intelligence‌. It will have faster performance, more RAM, and most importantly, future-proofing and access to the AI features that Apple is investing in.

Holding out for the next ‌iPad‌ will take some patience, because right now, we don't know when it's coming. Updating the ‌iPad‌ alongside the low-cost iPhone 17e would have made sense, but that didn't happen. A new entry-level ‌iPad‌ isn't coming in the first half of 2026, so we're likely going to be waiting until September or October.

Bloomberg's Mark Gurman said in March that an updated low-cost iPad is "ready to go" and "still coming this year." Even though the wait may be several months, we think it's worth holding out for the next ‌iPad‌ instead of buying now because of the upgrade that comes with ‌Apple Intelligence‌ support.
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TSMC has been the exclusive supplier of Apple's systems-on-a-chip since 2016, but that 10-year streak could be nearing its end.


Apple supply chain analyst Ming-Chi Kuo today said that Intel has "kicked off" small-scale testing of lower-end iPhone, iPad, and Mac chip fabrication, with production expected to ramp up throughout 2027 and 2028. Kuo did not indicate exactly which of Apple's A-series and/or M-series chips would be manufactured by Intel.

Apple is utilizing Intel's 18A process for these chips, and it is evaluating Intel's other advanced-node technologies, according to Kuo.

By sourcing chips from two suppliers, Apple can negotiate lower costs and bolster supply. In this case, Apple rekindling a partnership with Intel could win it favor with the Trump administration, which wants more U.S. manufacturing. However, Kuo said Taiwan's TSMC will remain responsible for more than 90% of Apple's chip supply.

There is no indication that Intel would play a role in designing the iPhone chips, with its involvement expected to be strictly limited to fabrication. That would differ from the era of Intel Macs, which used Intel-designed processors with x86 architecture. Apple began transitioning away from Intel processors in Macs in 2020.

All in all, these would be Apple-designed chips manufactured by Intel in the U.S., for use in some lower-end iPhone, iPad, and Mac models.

Apple's potential return to Intel has been reported by numerous sources by this point, but an official announcement has still yet to be made.
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Last year, accessory maker Nimble came out with the Wally Stretch power adapters, and they've become some of my favorite charging options.


The Wally Stretch is available in 35W and 65W options, and it has an excellent design. It's a simple cube with prongs that fold down, a retractable USB-C cable, and an extra USB-C port. The 65W model that I tested is thicker than the comparable 70W Apple charger, but it's smaller in length and width.


Nimble's charger is just about two inches all around, and it looks like a block. While Nimble sells the 35W charger in black and the 65W charger in white, Apple offers 65W Wally Stretch in better colors. It comes in teal with a yellow accent and a gold-topped cable, along with deep purple with a pink accent and a silver-topped cable. I'm a big fan of any charger that's not your standard black or white, and I use the Wally Stretch chargers with my desktop power strip.


The retractable USB-C cable measures in at two feet, which is a great length for desktop use. It's also worked well for traveling between locations, and two feet seems to be an all-around useful length. Some people prefer much longer cables, and there aren't options with the Wally, which is a downside. There is, however, an extra USB-C port at the bottom where a longer cable can be plugged in if desired.


65W is enough for me to power even a 16-inch MacBook Pro when it's not under heavy load, and it's more than sufficient for my MacBook Air, iPad Pro, and iPhone. Even when charging two of the latter three devices at the same time, I get fast charging.


A retractable cable paired with an extra USB-C port all in a small package makes the Wally Stretch one of my most flexible power adapters. I would pick it over a standard Apple charger in all situations, and over many third-party chargers. The only situation where I reach for something else is when I need more than two ports or higher watts, but that doesn't happen too often. I think the only thing that would make the Wally Stretch better is an XL version with two retractable cables and 140W.


Nimble also makes power banks that I like a lot, again because they come in colors other than your standard black or white. The Nimble 10k Champ Portable Charger I tested is teal with yellow accents, and it has some design elements I've found useful.


It's small, and it tucks nicely into a pocket or a bag. It has a lanyard, which is a feature that I find surprisingly useful for a power bank. I can always track it down in my backpack, and I can put it around my wrist when I'm charging my iPhone with a short cable. I wouldn't have thought a lanyard would make a difference, but I have a decent selection of power banks, and I always pick the ones with the lanyard first when I need one.

The Nimble Champ is 3.4 inches long, 2.3 inches wide, and under an inch thick, plus it's lightweight at six ounces. There's a yellow button on the front that can be pressed to see remaining power level, which is reflected via four LED dots. That's standard for power banks, and it's fine. Some power banks have a little LED display that shows exact level, and I do prefer the more exact readout, but it's not a make-or-break feature.

There are two USB-C ports for charging an iOS device or for charging the power bank, and while it does come with an included USB-C cable, I wish it was a color-matched cable instead of a plain cable. A power bank designed to stand out with a bright color should have a cable that goes along with it, but I do understand the plain cable choice because it keeps costs lower. Nimble's power bank is $60, which makes it reasonably priced.


I have an Anker Nano power bank with a lanyard and a retractable cable and it is the one that I love the most. Nimble Champ is my second pick, just because I like integrated cables that don't require me to hunt down a cable and that don't result in excess cable I don't need. Nimble does actually have an updated version with a retractable cable and an exact readout of charging capacity, but it's more expensive at $80.

This is a 10K power bank, so it has enough power to charge an iPhone 17 Pro Max from 0 to 100 and then some, but it is limited to 20W fast charging. Apple's iPhone 17 models charge to 50 percent in 20 minutes with a 40W adapter, so you're not going to get maximum charging speeds with the Nimble Champ. I probably wouldn't choose the Nimble Champ in a situation where you need to optimize for the fastest possible charging for an ‌iPhone 17‌, but it's great if charging that's a bit slower isn't an issue.

Bottom Line

Nimble's Wally is a useful power adapter for everything from the Mac to the iPhone, and the retractable cable is super convenient. I'd definitely recommend it to anyone looking for a power adapter for desktop or travel use.

The Nimble Champ is a budget-friendly power bank that's brightly colored and slim enough to carry in a pocket. It's a good pick as long as you don't need the fastest USB-C charging.

How to Buy

Nimble's 65W Wally Chargers can be purchased from the Nimble website for $42, but you can get the colorful versions from Apple for $60. The 10K Nimble Champ Charger is $60 from Nimble or from Apple.
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OpenAI is preparing to potentially take legal action against Apple due to a "strained" relationship with the iPhone maker, according to Bloomberg's Mark Gurman.


The two companies reached a partnership in 2024 that saw ChatGPT integrated into features like Siri and Image Playground across iOS, iPadOS, and macOS. iPhone users can also subscribe to ChatGPT directly via the Settings app, with Apple taking a cut of revenue. Ultimately, though, the report said OpenAI expected ChatGPT to be more deeply integrated across additional Apple apps and to have more prime placement within Siri.

OpenAI executives also believe that Apple has not sufficiently advertised the integration, resulting in fewer customers knowing about it.

OpenAI initially believed the deal could generate billions of dollars per year in subscription revenue, but that "hasn't come close to happening." This expectation was seemingly set by Apple, which reportedly characterized the agreement as being an opportunity on par with its multi-billion-dollar deal with Google for search in Safari.

Apple's culture of secrecy is said to have resulted in OpenAI not knowing exactly how ChatGPT would be integrated on the iPhone, iPad, and Mac.

"They basically said, 'OpenAI needs to take a leap of faith and trust us,'" an unnamed OpenAI executive told Bloomberg. They described the deal as a "failure."

"We have done everything from a product perspective," the executive said. "They have not, and worse, they haven't even made an honest effort."

Siri users must use the word "ChatGPT" when speaking or typing a command in order to get results from OpenAI's chatbot. ChatGPT responses shown within the Siri interface also contain limited information compared to the ChatGPT app.

OpenAI's attempts at renegotiating the deal have apparently stalled.

As a result of the shortcomings, OpenAI is considering taking legal action against Apple, according to the report. OpenAI is said to be weighing a range of options, including sending Apple a letter alleging breach of contract, without necessarily filing a full lawsuit. However, OpenAI still hopes to resolve the issues outside of court.

iOS 27 is expected to tap into other chatbots like Google's Gemini and Anthropic's Claude, but this is apparently not one of OpenAI's grievances, as its partnership with Apple was never meant to be exclusive. In fact, iOS 27's rumored Siri app with an "Extensions" feature for other chatbots actually might better promote ChatGPT.

For now, though, it appears that OpenAI feels it received the short end of the stick.
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Anthropic recently announced Project Glasswing, an initiative that enables tech companies like Apple to use its new frontier AI model Claude Mythos Preview to find security vulnerabilities across operating systems and web browsers.


The Wall Street Journal today reported that researchers at cybersecurity firm Calif used Claude Mythos Preview to uncover a new macOS security vulnerability last month. Specifically, they used the model to write code that links together two macOS bugs in a way that resulted in what is known as a privilege escalation exploit.

The security researchers said the exploit would not have been possible with Mythos alone, as it still required their human expertise on top, but it nevertheless proves that AI can assist with discovering software vulnerabilities.

Apple said it was reviewing Calif's report to validate the findings.

"Security is our top priority, and we take reports of potential vulnerabilities very seriously," an Apple spokesperson told The Wall Street Journal.

It is unclear if Apple has already patched the exploit. Apple's security notes for the macOS 26.5 update released this week mention a fix for a kernel-level vulnerability, and it credits Calif and Anthropic for discovering it. Yet, the report said that Calif only met with Apple this week and suggested that a fix was still coming.

We have reached out to Apple for comment.
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Spotify today announced plans to adopt Apple's HTTP Live Streaming (HLS) technology for video podcasts, a move that will allow creators to distribute video shows across both platforms without changing their existing setup.


Apple introduced an enhanced HLS-based video podcast experience for the iPhone, iPad, Apple Vision Pro, and the web at the end of March. The upgrade significantly improves how video shows are delivered and consumed within Apple Podcasts, but Mac and Apple TV support is not yet available.

Spotify says its Spotify for Creators and Megaphone platforms will support Apple's HLS video technology later this year, describing the move as "a major step toward truly platform-agnostic video distribution." The company says it is "actively working on this integration in coordination with Apple" and will share timeline details in the near future.

This will enable Spotify-hosted creators to distribute their video podcast content across platforms, reaching audiences on both Spotify and Apple Podcasts without changing their existing setup.

Monetization will carry over alongside distribution. Spotify says it plans to support "monetization for video content on ‌Apple Podcasts‌ so creators don't have to choose between audience reach and revenue," with further details on how that will work across platforms to follow.

The company noted that video shows must be uploaded directly to Spotify rather than distributed via RSS, which the company says is necessary to enable engagement-based monetization, real-time analytics, and other Spotify-first features. RSS distribution to other platforms, including ‌Apple Podcasts‌, remains unchanged.

Separately, Spotify also announced that several podcast hosting providers are now live with video support through the Spotify Distribution API. Libsyn, Podigee, Audioboom, Audiomeans, and Podspace have all completed integration, allowing creators on those platforms to distribute video content directly to Spotify and monetize eligible content through the Spotify Partner Program. Additional partner integrations are said to be in progress.
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Earlier this week, we began tracking a new all-time low price on the 32GB/1TB M5 MacBook Pro, and now the 16GB/1TB model has joined in on the deals. You can get this 14-inch M5 MacBook Pro for $1,499.99 on Amazon, down from $1,699.00.

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

At $199 off, this is a match of the lowest price we've ever tracked on this model, and it's available in Space Black and Silver. This is the model that launched in the fall of 2025 as part of a refresh of the MacBook Pro lineup, featuring a 14.2-inch Liquid Retina XDR display and 10-core CPU and 10-core GPU.



You can also still get the 32GB/1TB 14-inch M5 MacBook Pro for $1,799.00, down from $2,099.00. This one is only available in Silver on Amazon. In addition to the M5 deals, Apple's newest M5 Pro and M5 Max MacBook Pro models are also available for new low prices on Amazon.

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.

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According to the latest rumors, Apple is close to launching its next-generation iPad mini. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out.

Processor and Performance

Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to information found in code that Apple mistakenly shared in August.

Apple's A19 Pro chip since debuted in the iPhone Air and iPhone 17 Pro models. The iPhone 17 Pro models include the higher-end version of Apple's A19 Pro chip with a 6-core CPU and a 6-core GPU, while the iPhone Air uses a mid-tier A19 Pro chip with one fewer GPU core than the A19 Pro chip used in the iPhone 17 Pro and Pro Max.

If the code leak is accurate for the iPad mini 8, Apple is likely to use the mid-tier A19 Pro chip found in the iPhone Air. This is based on the fact that the A17 Pro chip used in the iPad mini 7 has a 6-core CPU with two high-performance cores and four efficiency cores, along with a 5-core GPU, compared to the 6-core GPU found on the A17 Pro used in the iPhone 15 Pro.

Apple built the A19 Pro chip on an upgraded third-generation 3-nanometer N3P process for modest speed and efficiency improvements. The chip includes a 16-core Neural Engine, next-generation dynamic caching, and unified image compression.

The GPU in the A19 Pro has an upgraded architecture with a larger cache, more memory, and Neural Accelerators that are built into each core. Apple says that this change provides 3× the peak GPU compute over the prior-generation chip. There's also an upgraded 16-core Neural Engine for AI tasks.

There is an outside chance that Apple opts for the A20 Pro chip for the new iPad mini. The claim has been made by a MacRumors tipster who analyzed a macOS kernel debug kit containing internal Apple codenames. However, the iPad mini has not always received Apple's newest A-series chip at the time it was updated, so the A19 Pro cannot be ruled out at this time. iPhone 18 Pro models are also expected to use the A20 Pro chip, which will reportedly be fabricated with TSMC's advanced 2nm process.

Display

Apple's plan to transition the ‌‌iPad mini‌‌ from an LCD to an OLED display is widely rumored. According to Bloomberg's Mark Gurman, the small form-factor tablet is likely to be the next Apple device to adopt OLED. According to a Chinese leaker with sources in Apple's supply chain, Apple has evaluated a Samsung-made OLED display for its next iPad mini model.

It remains unclear whether the iPad mini 8 will feature a higher refresh rate than the 60Hz LCD display used in the existing iPad mini 7, but since the new base iPhone 17 now uses a 120Hz ProMotion panel, it would be reasonable to expect the same on the first OLED iPad mini. A separate report has suggested the ‌‌‌iPad mini 8‌‌‌'s screen could increase in size from 8.3 inches to 8.7 inches with the adoption of OLED.

OLED panels can individually control each pixel, resulting in more precise color reproduction and deeper blacks compared to other common display technologies. They also provide superior contrast, faster response times, better viewing angles, and greater design flexibility. All of Apple's flagship iPhones use OLED panels, and in May 2024 the company brought the display technology to the iPad Pro for the first time.

Unlike Apple's ‌iPad Pro‌ models, which feature two-stack low-temperature polycrystalline oxide (LTPO) OLED panels‌, the ‌iPad mini‌ may have a single-stack low-temperature polycrystalline silicon (LTPS) panel, which would make it dimmer.

Chassis Design

Apple is reportedly working to give the iPad mini 8 a more water-resistant design, according to Bloomberg's Mark Gurman. The updated casing would bring protection levels closer to those of the iPhone, making the tablet safer for use in damp environments.

To achieve this, Apple is said to have designed a new vibration-based speaker system that eliminates the need for traditional speaker holes. By using sound-emitting surfaces instead of open grilles, the company can reduce potential entry points for water and dust, resulting in a more sealed, durable enclosure.

On the iPhone, Apple relies on adhesives and gaskets to shield speakers and other openings from moisture. The iPad mini's approach appears to go further, doing away with the holes altogether. Current iPad mini models lack any official IP rating, but the upcoming version could mark the first in the lineup to feature a certified level of water protection.

Apple patents could offer further clues to the new design direction. For example, a 2014 patent outlines a "mechanically actuated panel acoustic system" that vibrates flat surfaces to generate sound, effectively turning parts of a device's chassis into a speaker diaphragm. This could potentially allow Apple to produce audio without visible speaker holes. The patent suggest Apple has been building towards a sealed, vibration-based acoustic system for several years.

Release Date

According to research firm Omdia, the ‌‌iPad mini‌‌ is expected to adopt an OLED display in 2027. However, Korea's ET News and ZDNET Korea have both suggested that the iPad mini will be updated with an OLED display in 2026. Bloomberg has also said the update could come as soon as this year.

The most recent word on the subject comes from Weibo-based leaker Instant Digital, who claims the OLED iPad mini will be launched in the second half of 2026 at the earliest.

In May 2024, it was reported that Samsung Display had started developing sample OLED panels for a future ‌iPad mini‌, with plans to initiate mass production at its facility in Cheonan in the second half of 2025. The same report claimed that Apple will bring an OLED panel to the iPad Air alongside the ‌iPad mini‌ in 2026, though Apple only refreshed the iPad Air in March, and more recent reporting suggests an OLED iPad Air will arrive in early 2027.

The latter outlook aligns with a December report by analyst firm Display Supply Chain Consultants (DSCC) that said an 8.5-inch OLED iPad mini is planned for a 2026 launch, while 11-inch and 13-inch OLED iPad Air models are expected to follow in 2027.

Ultimately, there are no rumors suggesting exactly when the next ‌iPad mini‌ will be released, but a launch later in 2026 has a high probability.

Pricing

Apple's ‌iPad mini‌ with OLED display technology and improved water resistance is expected to be more expensive, and Apple could charge up to $100 more for the device, according to Bloomberg's Gurman. The ‌iPad mini‌ is currently priced starting at $499. Gurman has previously argued that Apple should consider a lower-end version of the mini, or at least a change to its current $499 starting price, given that it's up against rival products that cost a lot less.

However, Apple users who are looking for a more affordable option should probably consider the 10th-generation iPad instead. Starting at $329, the iPad offers many iPad mini features, such as Touch ID and Center Stage, but at a lower price that balances functionality and affordability.
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Apple's interest in expanding its Formula 1 streaming deal for Apple TV beyond the United States may have stalled, after Sky Sports signed early renewals to retain the sport's broadcast rights across its largest European markets.


Sky and F1 jointly announced on May 6 that Sky will remain F1's exclusive live broadcast partner in the UK and Ireland through the 2034 season, and in Italy through 2032. The five-year extension adds to a UK and Ireland deal that was already running through 2029, so it won't impact any immediate plans Apple may have had, but it certainly pushes those markets further out of reach. Sky's early move secured the rights before they could go to open tender.

Sky and F1 did not disclose the value of the deal, but trade publication IBC reported that the UK and Ireland portion is worth around £200 million (around $265–270 million) per season, while other reports put the total figure at around £1 billion (around $1.34 billion).

The deal follows recent comments from Apple's senior vice president of services Eddy Cue at the Autosport Business Exchange in Miami. According to a report from MotorBiscuit, Cue said that clinching its F1 streaming rights in the U.S. first was "undoubtedly the best strategy," adding: "I hope we can expand into other markets."

Sky may have walled off the British, Irish, and Italian markets for now, but other major European deals remain open – Canal Plus holds French rights only through 2029, for example.

Apple's five-year U.S. deal began with the 2026 season, and Apple has already folded its coverage into its wider offerings, with a dedicated F1 section in the Apple TV app, race tracking in Apple Sports, F1 circuit guides in Apple Maps, and playlists in Apple Music.
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Apple is already planning a second version of the "four-edge bending" display that is rumored to debut on next year's 20th-anniversary iPhone, claims a new report out of Korea.


For the 20th-anniversary iPhone, Apple is said to be introducing a display that curves down around all four edges of the device for a borderless visual experience. It could be one of the biggest design shifts in the iPhone's history since the 10th anniversary iPhone X, which saw Apple drop the Home button, introduce a notched display, and adopt an intuitive swipe gesture-based navigation interface.

Today, ETNews reports that Apple is planning a two-stage rollout for the new OLED display technology that the commemorative iPhone will use, with a more advanced version said to be coming a year later.

For the 2027 variant, Apple will reportedly rely on OLED technology that uses a magnesium-silver (MgAg) alloy in the cathode layer. This implementation can cause image distortion and brightness loss in the curved areas, but Apple is apparently willing to live with the compromise for the 20th-anniversary iPhone while more advanced technology scales.

Apple then plans to address the issue in 2028 by transitioning to next-generation transparent electrodes. Apple will reportedly switch to indium zinc oxide (IZO) cathode materials, and because IZO is more transparent, it should reduce distortion, uneven brightness, and heat issues around the curved edges while enabling even narrower bezels.

ETNews reports that Samsung Display and LG Display have already been put on alert to prepare for the two-stage rollout. LG recently announced a ₩1.106 trillion investment (roughly $790 million) in OLED infrastructure, which industry observers believe is connected to development and mass production of the new technology.

Meanwhile, Samsung is reportedly evaluating whether its existing OLED lines can accommodate the required hardware, but a dedicated production line is not out of the question, and may well be necessary.

Bloomberg in May 2025 reported on Apple's plans to launch a "mostly glass, curved iPhone without any cutouts in the display" for its 20th-anniversary model. The Information last year also cited multiple sources claiming that at least one new iPhone model launching in 2027 will have a truly edge-to-edge display.
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Apple released iOS 26.5 yesterday with a new Suggested Places feature in the Apple Maps app, which is a precursor to the ads that Apple plans to start showing later this year. There was some confusion over whether ads are live, but as of now, the ‌Apple Maps‌ app still doesn't have ads.


Apple did start laying the groundwork for ads in iOS 26.5 and tested a splash screen, but no ads appeared during the beta testing period or after launch.

When Apple announced plans to bring ads to the Maps app in March, it said that ads will be implemented in the United States and Canada "this summer." Astronomical summer in the Northern Hemisphere starts on June 21 and ends on September 22. Meteorologically, summer begins on June 1 and lasts through August, so depending on Apple's definition of summer, we'll get ads in Maps sometime between June 1 and September 22.

Ads will be displayed in ‌Apple Maps‌ search results and in the new Suggested Places section added in iOS 26.5. Suggested Places shows recommendations based on what's trending nearby and a user's recent searches.


There will be ads in the Maps app on iPhone and iPad, and they will be clearly marked with an "Ad" label, similar to how ads appear in App Store search results. Businesses will bid for ad placement, and the highest bidder for a keyword or search term will have its ad shown in search.

Apple says that location data and the ads that users see and interact with in the Maps app are not associated with an Apple account, and data is not shared with third parties. There is no opt-out for location-based or personalized ads in Suggested Places.
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Apple's smartphone sales increased 1.3 percent year-over-year in the United States during the first quarter of 2026, according to data shared by Counterpoint Research. Apple saw a sales increase while the broader U.S. smartphone market experienced a 5.7 percent decline during the same time period.


Android device sales declined 14.4 percent, while Apple's market share grew 4 percent year-over-year. iPhone 17 performance is part of the reason Apple outperformed the market, but Counterpoint says the company was also helped by a later launch of Samsung's Galaxy S26 series in March.

Apple's market share increased at all three major U.S. carriers, while Android saw a decline. The iPhone made up 75 percent of sales at Verizon, AT&T, and T-Mobile, while Android devices made up 25 percent.

Counterpoint expects Apple to continue to draw users to iOS because it maintained pricing with the iPhone 17e and even increased storage, while smartphone makers with slimmer hardware margins have had to raise prices.

If Apple can avoid significant price increases and continue to outpace its peers in promotional dollars, it will be tough for Android OEMs to keep up in the year ahead.

During Apple's April 30 earnings call, CEO Tim Cook said the ‌iPhone 17‌ family was the most popular lineup in Apple's history. Cook said information from IDC indicated Apple gained market share during the quarter.

Cook also said iPhone demand was off the charts, leading to supply constraints during the quarter. Apple was having trouble getting the A19 and A19 Pro chips manufactured by TSMC due to demand for TSMC's AI server chips.

According to Cook, memory shortages and rising costs will have more of an impact on Apple later in 2026. Apple is expecting "significantly higher" memory costs and plans to look at a "range of options" for mitigation. Cook declined to provide insight into how Apple plans to deal with the problem, and he did not comment on whether Apple will raise prices.
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