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Apple Sales Coach Will Use AI-Generated Video Presenters

12 Mei 2026 om 16:43
The Apple Sales Coach app will begin using AI-generated video presenters to deliver personalized training content to retail salespeople around the world.


In a new video message, an Apple trainer said that the update addresses a limitation of traditional training programs: the impossibility of creating truly individualized content for hundreds of thousands of salespeople across different markets, languages, and product focuses. Apple said it will now use AI to generate short, focused videos tailored to the products a seller works with, the skills they are developing, and the language they speak.

Apple to Use AI-Generated Presenters for Sales Training Videos pic.twitter.com/6DRkLAvyfm

β€” Aaron (@aaronp613) May 12, 2026


AI-generated presenters will be identifiable by an on-screen icon, and Apple emphasized that the underlying content remains entirely human-driven. The company's training team apparently writes every script and verifies every detail, with AI serving as the delivery mechanism rather than the author.

Apple said the shift will allow it to produce more videos on more topics, faster, and update them more frequently than was previously possible. The company described the move as "just the beginning," noting that Apple Sales Coach improves the more it is used.
This article, "Apple Sales Coach Will Use AI-Generated Video Presenters" first appeared on MacRumors.com

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Much Brighter iPhone Display Still Years Away, Leaker Suggests

12 Mei 2026 om 16:14
Chinese leaker "Instant Digital" today said the iPhone 18 Pro will not feature dual-layer OLED technology, adding that Apple's current thermal management approach remains a limiting factor for sustained outdoor brightness on Pro iPhones.


In a new post on Weibo, Instant Digital commented on a question about when dual-layer OLED would arrive on iPhone, saying simply: "In any case, the 18 Pro definitely won't have it." The leaker had earlier this week reflected on last year's predictions, noting that the iPhone 17 Pro made little meaningful progress in maintaining peak brightness levels outdoors. Instant Digital suggested that without a change to Apple's thermal throttling strategy, dual-layer OLED is the only path to a significant real-world brightness improvement.

The assessment aligns with what has been rumored elsewhere. A report from last August indicated that Apple has set a two-year production plan for tandem OLED to be adapted for the iPhone, but that Apple had yet to decide whether to develop the panels with Samsung Display or LG Display, pointing to an arrival no earlier than sometime after 2028.

The report also noted that the variant Apple is reviewing differs from the full tandem OLED used in the iPad Pro. Rather than stacking two complete RGB layers, Apple is said to be evaluating a "simplified tandem" design that doubles only the blue sub-pixel layer while keeping red and green on a single layer.

For the β€ŒiPhone 18 Proβ€Œ, the display upgrade on the table is said to be a move to LTPO+ technology. As reported earlier this month, Apple is expected to finalize panel approvals for the β€ŒiPhone 18 Proβ€Œ and Pro Max with Samsung Display and LG Display, with China's BOE reportedly closed out of the premium tier due to quality and yield issues with its own LTPO+ technology. The upgrade from the standard LTPO used in the β€ŒiPhone 17 Proβ€Œ should improve battery efficiency by enabling finer control of OLED light emission, but it does not address peak brightness or the thermal throttling that limits sustained outdoor luminance.

Dual-layer OLED would address both matters. Since each emissive layer operates at lower intensity to achieve a given brightness target, the display generates less heat, reducing the thermal pressure that causes Apple's current panels to throttle under sustained use. The M4 β€ŒiPad Proβ€Œ was the first Apple product to adopt the technology. Instant Digital's comments suggest iPhone customers will have to wait considerably longer.
This article, "Much Brighter iPhone Display Still Years Away, Leaker Suggests" first appeared on MacRumors.com

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Tap to Pay on iPhone Launches in South Africa

12 Mei 2026 om 13:15
Apple today announced that Tap to Pay on iPhone is now available in South Africa, allowing merchants to accept contactless payments using only their iPhone and a partner-enabled iOS app.


The feature lets businesses of any size accept contactless credit and debit cards, Apple Pay, and other digital wallets at checkout. Merchants prompt customers to hold their card, iPhone, Apple Watch, or other digital wallet near the merchant's device, with the payment completed via NFC technology. No additional hardware or payment terminal is required.

iStore Pay and Yoco are the first payment platforms in South Africa to support the feature. The launch supports Mastercard and Visa, with American Express support coming soon.

Tap to Pay on iPhone first launched in the United States in February 2022 and has been expanding steadily ever since. A major wave of rollouts across 2025 brought the feature to dozens of new markets, including 18 new countries in May, five more European countries in September, and launches in Singapore and Hong Kong in December. Malaysia followed in April 2026, and Apple confirmed at the start of this year that the feature had reached 50 markets globally.

As with all Tap to Pay on iPhone transactions, privacy is built in. Transactions are encrypted and processed through the device's Secure Element, and Apple says it has no knowledge of what is purchased or who is buying it. Card numbers and transaction data are not stored on the device or Apple's servers.

Tap to Pay on iPhone requires an iPhone XS or later running the latest version of iOS.
This article, "Tap to Pay on iPhone Launches in South Africa" first appeared on MacRumors.com

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