Tim Cook will be stepping down as Apple's CEO in just five more days, with the company's hardware engineering chief John Ternus set to take over.


Below, we have surfaced some of Cook's notable quotes over his 15 years leading Apple.

August 2011, in an email to Apple employees upon becoming CEO:

I want you to be confident that Apple is not going to change. I cherish and celebrate Apple's unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that - it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

May 2012, on Apple's secrecy:

We're going to double down on secrecy on products. I'm serious.

September 2012, in a public apology about the botched launch of Apple Maps:

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

December 2012, when asked if it is true that he wakes up at 3:45 a.m. every morning:

Yes, every morning.

The thing about it is, when you love what you do, you don't really think of it as work. It's what you do. And that's the good fortune of where I find myself.

October 2014, in a public essay:

I'm proud to be gay, and I consider being gay among the greatest gifts God has given me.

March 2015, the month before the Apple Watch launched:

Apple Watch begins a new chapter in the way we relate to technology and we think our customers are going to love it. We can't wait for people to start wearing Apple Watch to easily access information that matters, to interact with the world, and to live a better day by being more aware of their daily activity than ever before.

October 2015, on privacy:

We see that privacy is a fundamental human right that people have.

June 2017, expressing his excitement about augmented reality:

I think it is profound. I am so excited about it, I just want to yell out and scream.

March 2018, on what he would do if he were Mark Zuckerberg, amid a Facebook privacy scandal:

I wouldn't be in this situation.

March 2020, in response to COVID-19:

There is no mistaking the challenge of this moment. The entire Apple family is indebted to the heroic first responders, doctors, nurses, researchers, public health experts and public servants globally who have given every ounce of their spirit to help the world meet this moment.

August 2022, on Apple's legacy:

I think that when we look back one day and ask, what's been Apple's greatest contribution, it will be in health.

September 2022, in response to a customer asking why the iPhone did not support RCS, when Android smartphones already did at the time:

Buy your mom an iPhone.

June 2023, in Apple's Vision Pro announcement:

Today marks the beginning of a new era for computing. Just as the Mac introduced us to personal computing, and iPhone introduced us to mobile computing, Apple Vision Pro introduces us to spatial computing. Built upon decades of Apple innovation, Vision Pro is years ahead and unlike anything created before — with a revolutionary new input system and thousands of groundbreaking innovations.

April 2026, upon announcing he is stepping down as CEO:

It has been the greatest privilege of my life to be the CEO of Apple and to have been trusted to lead such an extraordinary company. I love Apple with all of my being, and I am so grateful to have had the opportunity to work with a team of such ingenious, innovative, creative, and deeply caring people who have been unwavering in their dedication to enriching the lives of our customers and creating the best products and services in the world.

And a list of Cook quotes would not be complete without:

Good moooorning!

Cook will remain at Apple as executive chairman on the company's board of directors. In this role, Apple said he will "assist with certain aspects of the company, including engaging with policymakers around the world."
This article, "Tim Cook Stepping Down as Apple CEO Next Week: 15 Years in Quotes" first appeared on MacRumors.com

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Apple has announced that it will be holding an event on Wednesday, September 9 at 10 a.m. Pacific Time, with the company widely expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, its first-ever foldable iPhone, and more.


Other products expected to be announced at the event include an Apple Watch Series 12 with a ceramic case option, an Apple Watch Ultra 4, AirPods 5 with and without active noise cancellation, and potentially more.

Here are the six products most likely to be unveiled at the event.

Most Likely

• iPhone 18 Pro: A20 Pro chip, a smaller Dynamic Island, a simplified Camera Control button, a Dark Cherry color option, and more.


• iPhone 18 Pro Max: The same features rumored for the iPhone 18 Pro, but the Pro Max model may be slightly thicker due to a larger battery and a variable aperture camera, which might be exclusive to the Pro Max model this year.


• iPhone Ultra: A foldable iPhone Ultra with a 7.7-inch inner display and 5.3-inch outer display, two rear cameras, one front camera, a Touch ID power button instead of Face ID, and more. iOS 27 is expected to be tailored for the foldable iPhone, allowing for side-by-side apps and other iPad-like multitasking functionality.


• Apple Watch Series 12: A faster S11 chip or newer, longer battery life, fitness tracking improvements, and a ceramic case option.


• Apple Watch Ultra 4: A faster S11 chip or newer, fitness tracking improvements, and additional satellite features for the Apple Watch Ultra 3 and newer, such as Apple Maps via satellite and the ability to send and receive photos with Messages via satellite. Touch ID was initially rumored, but seemingly ruled out.
• AirPods 5: Two new AirPods 5 models with and without active noise cancellation.

Other Possibilities

Many of the products below are more likely to be announced in October this year, but perhaps some of them will appear at the September event.

• iPad mini: A19 Pro or A20 Pro chip, an OLED display, a vibration-based speaker system, and a water-resistant design.


• iMac: M6 chip and new color options.


• 14-inch MacBook Pro: A new 14-inch MacBook Pro base model with an M6 chip.


• MacBook Ultra: A major MacBook Pro redesign in late 2026 or early 2027, with M5 Pro and M5 Max chips, an OLED display, a touch screen, a Dynamic Island, and a thinner design. On this laptop, which will reportedly be named MacBook Ultra, macOS 27 is expected to offer a touch-friendly interface.


• Apple TV: At least five new features, including an A17 Pro chip or newer, an increased 8GB of RAM for Apple Intelligence, Siri AI support, an Apple-designed N1 chip with Wi-Fi 7 support, and an updated Siri Remote.


• HomePod mini: Newer chip with Siri AI support, improved sound quality, Apple's N1 chip with Wi-Fi 7 support, a second-generation Ultra Wideband chip, and potentially new color options like red.


• Home Hub: An all-new smart home hub featuring Siri AI, a 6-inch to 7-inch square display, an A18 chip for Apple Intelligence, FaceTime, and more. There will a tabletop version with a speaker base and a wall-mounted version.

This article, "Apple Event: Six New Products to Expect on September 9" first appeared on MacRumors.com

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The new Mac mini and Mac Studio models announced by Apple this week are "slated to ship" with macOS Golden Gate, according to Daring Fireball's John Gruber.


Apple's product pages for the new Mac mini and Mac Studio models mention macOS Golden Gate features such as Siri AI, providing further evidence that the computers will ship with the latest operating system, instead of macOS Tahoe.

In addition, FCC documents and other evidence uncovered by MacRumors all point towards the new Macs coming with macOS Golden Gate preinstalled.

"The new Mac mini comes to life with the upcoming macOS 27, which includes Siri AI, a profoundly more capable and personal assistant; helpful Apple Intelligence features across everyday apps; and an expansive set of improvements that make the Mac even more responsive and reliable," said Apple, in a press release.

Apple said the new Mac mini and Mac Studio will be released on Tuesday, September 22, so macOS Golden Gate would need to be released before that date if the computers will ship with that operating system. Based on historical patterns, macOS Golden Gate will most likely be released during the week of Monday, September 14.
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If you dial Apple Support's phone number 1-800-APL-CARE from the U.S. or Canada, there is a good chance that an AI-powered support assistant will now answer.


While many of Apple's phone systems already had a basic automated operator, the Apple Support phone line is now using a voice powered by generative AI. The assistant can answer questions and troubleshoot issues with your Apple products, with it able to provide detailed step-by-step instructions. The assistant can still transfer you to a human advisor if it cannot answer a specific question, or if you ask to speak to a real person.

An anonymous tipster claimed that Apple has partnered with Sierra AI on the virtual assistant, but we have not independently confirmed this information.

A concern is that Apple's increasing use of AI for customer service may result in a reduction in human advisors, through fewer job listings and/or layoffs.

It appears that the AI assistant for Apple Support phone calls went live earlier this year. Apple has also been testing a new AI-powered chatbot in its Apple Support app, through a new "Ask" tab that has rolled out to a limited number of users.
This article, "1-800-APL-CARE Now Connects You With AI Assistant Instead of Human" first appeared on MacRumors.com

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Starting today, Virginia residents can add a digital version of their driver's license to the Apple Wallet app on the iPhone and Apple Watch. The digital ID can be used to display proof of identity or age at TSA checkpoints in select airports, at select businesses, and in select apps, but the number of places where it is accepted is still quite limited.


Virginia is the 15th state to implement support for Apple Wallet IDs in the U.S., joining Arizona, Arkansas, California, Colorado, Georgia, Hawaii, Illinois, Iowa, Maryland, Montana, New Mexico, North Dakota, Ohio, and West Virginia. The feature is also available in Puerto Rico, and it works with Japan's My Number Card.

Apple has been preparing for the feature to go live in North Carolina, Oklahoma, and Utah in the coming months, and years ago it announced that Connecticut, Kentucky, and Mississippi were committed to launching the feature at some point.

To set up the feature, open the Wallet app on the iPhone and tap on the plus sign in the top-right corner. Next, tap on Driver's License and ID Cards, select Virginia from the list, and follow the on-screen steps to complete the process. Then, you can present your digital ID where it is accepted without handing over your device.


You can present an Apple Wallet ID where accepted by simply tapping your iPhone or Apple Watch on an identity reader. Then, you will be able to view the specific information being requested by the TSA or business. Only after authorizing with Face ID or Touch ID is the requested identity information released from your device.

As mentioned, you do not need to unlock, show, or hand over your device to present an Apple Wallet ID in person, ensuring user privacy.

Apple Wallet IDs are generally not accepted by law enforcement, so carrying a physical ID is still legally required for traffic stops. In addition, the number of businesses that accept Apple Wallet IDs is still quite small. At least for now, Apple Wallet IDs are designed to be a convenient alternative where they are accepted.

Apple Wallet IDs are accepted at TSA checkpoints in more than 250 airports across the U.S. for domestic travel, according to Apple.
This article, "Apple Wallet Driver's License Feature Just Launched in Virginia" first appeared on MacRumors.com

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iOS 27 tweaks some of the information and menus shown alongside the Digital ID passport feature in the Apple Wallet app.

As a result of these changes and/or a related bug, some iPhone users have seen their Digital ID deactivated on recent iOS 27 beta versions. Apple says affected users must remove the card and re-add it to the Apple Wallet app in order to use it again.
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Apple has informed some customers who recently ordered a Mac mini with an M4 chip that has yet to ship that it will be upgrading their order to an equivalent version of the new Mac mini with an M6 chip at no additional cost.


Apple's email to customers:

Thank you for your recent Mac order. We know you're looking forward to receiving your purchase.

As you may know, Apple recently announced the new Mac mini. Since your order has yet to ship, we automatically upgraded you to the new Mac mini at no additional cost.

Given the Mac mini now starts at $899 instead of $799 in the U.S., some customers are effectively receiving a $100 discount on the new model.

One customer on social media was delighted to learn that they would not only be receiving the new Mac mini at no additional cost, but also saw their delivery estimate bumped up from October to September. On the other hand, a student emailed us to complain that their delivery estimate was pushed back by several weeks as a result of the free upgrade, as they said they need the computer imminently for their studies. The student said Apple did not offer them a choice to accept or decline the free upgrade.

Apple announced the new Mac mini with M6 and M5 Pro chip options this week, alongside a new Mac Studio with M5 Max and M5 Ultra chip options. Both new Macs are available to pre-order now ahead and launch on Tuesday, September 22.

The previous-generation Mac mini was released in November 2024.
This article, "Apple Giving Some Mac Mini Customers a Free Upgrade" first appeared on MacRumors.com

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Looking past the new Mac mini and Mac Studio models unveiled today, Apple still has plenty of other new products on its roadmap for this year.


It is nearly September, and that means the iPhone 18 Pro, iPhone 18 Pro Max, and the first-ever foldable iPhone are just around the corner. Other products expected later this year include the Apple Watch Series 12 with a ceramic case option, AirPods 5, an all-new Apple home hub, new Apple TV and HomePod mini models, and more.

Apple is expected to release at least 13 more products by the end of 2026, according to rumors. We have provided a summary below.

iPhones

• iPhone 18 Pro: A20 Pro chip, a smaller Dynamic Island, a simplified Camera Control button, a Dark Cherry color option, and more.


• iPhone 18 Pro Max: The same features rumored for the iPhone 18 Pro, but the Pro Max model may be slightly thicker due to a larger battery and a variable aperture camera, which might be exclusive to the Pro Max model this year.


• iPhone Ultra: A foldable iPhone Ultra with a 7.7-inch inner display and 5.3-inch outer display, two rear cameras, one front camera, a Touch ID power button instead of Face ID, and more. iOS 27 is expected to be tailored for the foldable iPhone, allowing for side-by-side apps and other iPad-like multitasking functionality.

Apple Watches

• Apple Watch Series 12: A faster S11 chip or newer, longer battery life, fitness tracking improvements, and a ceramic case option.


• Apple Watch Ultra 4: A faster S11 chip or newer, fitness tracking improvements, and additional satellite features for the Apple Watch Ultra 3 and newer, such as Apple Maps via satellite and the ability to send and receive photos with Messages via satellite. Touch ID was initially rumored, but seemingly ruled out.

iPads

• iPad mini: A19 Pro or A20 Pro chip, an OLED display, a vibration-based speaker system, and a water-resistant design.

Macs

• iMac: M6 chip and new color options.


• MacBook Pro: A new 14-inch MacBook Pro base model with an M6 chip.

Home

• Apple TV: At least five new features, including an A17 Pro chip or newer, an increased 8GB of RAM for Apple Intelligence, Siri AI support, an Apple-designed N1 chip with Wi-Fi 7 support, and an updated Siri Remote.


• HomePod mini: Newer chip with Siri AI support, improved sound quality, Apple's N1 chip with Wi-Fi 7 support, a second-generation Ultra Wideband chip, and potentially new color options like red.


• Home Hub: An all-new smart home hub featuring Siri AI, a 6-inch to 7-inch square display, an A18 chip for Apple Intelligence, FaceTime, and more. There will a tabletop version with a speaker base and a wall-mounted version.

Headphones

• AirPods 5: Two new AirPods 5 models with and without active noise cancellation.


• Beats 360: New over-ear Beats 360 headphones with an AirPods Max-like design, interchangeable ear cushions and headbands, up to 1.75× more noise cancellation than the Beats Studio Pro, IPX4-rated water resistance, and more.

Wild Card

• MacBook Ultra: A major MacBook Pro redesign in late 2026 or early 2027, with M5 Pro and M5 Max chips, an OLED display, a touch screen, a Dynamic Island, and a thinner design. On this laptop, which will reportedly be named MacBook Ultra, macOS 27 is expected to offer a touch-friendly interface.

This article, "Apple to Release 13 More New Products Later This Year" first appeared on MacRumors.com

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Apple today unveiled new Mac Studio models with M5 Max and M5 Ultra chips. Pre-orders began today ahead of a September 22 launch, but one configuration will not be available until later.

Apple says the Mac Studio with the M5 Ultra chip and 512GB of RAM will be coming in "late October," with U.S. pricing expected to start well above the $10,000 mark. Apple stopped offering the previous-generation Mac Studio with 512GB of RAM in March due to the ongoing memory chip shortage, but it appears that the upgrade option will return for the new model in two months from now.
This article, "Mac Studio With M5 Ultra Chip and 512GB of RAM Launching in October" first appeared on MacRumors.com

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Apple today unveiled a new Mac mini with M6 and M5 Pro chip options, a new Mac Studio with M5 Max and M5 Ultra chip options, a new version of the Polishing Cloth with a lower price, and updated Magic Keyboards for Macs.


Here are all of the new products that Apple announced today:

• Apple Announces New Mac Mini With M6 and M5 Pro Chips and More


• Apple Unveils New Mac Studio With M5 Max and M5 Ultra Chips


• Apple Releases New Polishing Cloth


• Apple Quietly Refreshes Magic Keyboards

Both the M6 and M5 Ultra chips are new as of today:

• Apple Reveals M6 as First-Ever 2nm Chip


• Apple Debuts M5 Ultra as Most Powerful Chip Ever

The new Mac mini and Mac Studio models can be pre-ordered starting today, with deliveries to customers and in-store availability set to begin on Tuesday, September 22. The new Polishing Cloth and Magic Keyboards are available immediately.
This article, "New Macs and More: Here's Everything Apple Announced Today" first appeared on MacRumors.com

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Apple today released a new version of its Polishing Cloth on its online store. In the U.S., pricing is now set at $9, down from $19 for the previous version of the cloth.

We have yet to determine if the new Polishing Cloth is smaller than the original or has any other notable changes beyond lower pricing. Apple says the cloth continues to be made with soft, nonabrasive material that can be used to clean any Apple display, including those with a nano-texture coating.
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Apple today announced the next-generation Mac mini, which can be configured with an all-new M6 chip or the M5 Pro chip released earlier this year.


The M6 chip is equipped with a 12-core CPU and a 12-core GPU, up from a 10-core CPU and 10-core GPU in the M5 chip. In addition, the M6 chip features the first-ever dual Neural Engine with two 16-core engines, up from one in previous chips. The M6 chip has up to 170GB/s memory bandwidth, up from 153GB/s for the M5 chip.

Apple said the Mac mini with the M6 chip delivers up to 40% faster CPU performance, up to 4× faster performance for AI tasks in particular, up to 2× faster graphics performance, and up to 2× faster storage speeds compared to the previous-generation model with the 10-core M4 chip, 32GB of unified memory, and 2TB of storage.

There are two M5 Pro configurations available, including one with a 15-core CPU and a 16-core GPU, and another with an 18-core CPU and a 20-core GPU. Both of these models are equipped with a single 16-core Neural Engine for AI tasks.

For both the M6 and M5 Pro configurations, Apple said the Mac mini now includes Neural Accelerators in each GPU core for the first time.

Apple silicon continues to deliver industry-leading performance-per-watt, and Apple said the M6 chip has the world's fastest CPU core. Apple touted the Mac mini as the "leading" desktop for "always-on, deskside agentic computing."

Apple's press release provides many specific performance comparisons involving apps such as Affinity, Blender, LM Studio, and Photoshop.


Mac mini models with the M6 chip can be configured with up to a 2TB SSD and 32GB of RAM, while models with the M5 Pro go up to an 8TB SSD and 64GB of RAM.

All of the new Mac mini models support Wi-Fi 7 and Bluetooth 6, up from Wi-Fi 6E and Bluetooth 5.3 on the previous 2024 models. The new models have the same overall design as the previous models and continue to come in silver only.

All models still have two front USB-C ports, a front headphone jack, three rear Thunderbolt ports, a rear HDMI port, and a rear Ethernet port that is now a 2.5 Gigabit port by default, up from 1 Gigabit. A 10-Gigabit Ethernet upgrade option remains available. M6 models have Thunderbolt 4 ports and M5 Pro models have Thunderbolt 5 ports.

All models continue to natively support up to three external displays.

The new Mac mini is available to pre-order starting today, and it will begin arriving to customers and launch in stores on Tuesday, September 22. In the U.S., the M6 model starts at $899, while the M5 Pro model starts at $1,699.

In the U.S., the previous Mac mini initially started at $599 with 256GB of storage and 16GB of RAM, but that configuration eventually rose to $799 alongside price increases to all other Macs and iPads in June. The equivalent configuration with the M6 chip starts at $899, so the Mac mini is now even more expensive.
This article, "Apple Announces New Mac Mini With M6 and M5 Pro Chips and More" first appeared on MacRumors.com

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Apple is planning to release a new iPad mini model with an OLED display "by the end of October" this year, according to Bloomberg's Mark Gurman.


Apple already updated the iPad Pro with an OLED display in May 2024, but the iPad mini, iPad Air, and entry-level iPad are all still equipped with LCD screens. The move to OLED technology would result in the next iPad mini offering improved image quality, thanks to richer colors and higher contrast ratio with true blacks.

Given that OLED displays are generally more expensive than LCDs, the next iPad mini could have a higher starting price compared to the current model.

Gurman did not provide any other details about the next iPad mini today, but he previously reported that the device would receive a new type of speaker system and increased water resistance. The next iPad mini is also rumored to be powered by either an A19 Pro or A20 chip, up from the A17 Pro chip in the current model.

The current ‌model launched in October 2024, with the A17 Pro chip enabling Apple Intelligence.
This article, "New iPad Mini With Four Upgrades Expected to Launch by Late October" first appeared on MacRumors.com

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Apple is planning to announce two new AirPods 5 models as early as Wednesday, September 9, according to Bloomberg's Mark Gurman. Like the AirPods 4, the AirPods 5 will be available with and without active noise cancellation, he said.

AirPods 5 references were already discovered in macOS 26.7 Release Candidate code last week, and the report said they could be unveiled at this year's iPhone event. There is no word on how the AirPods 5 will differ from the AirPods 4, which launched in September 2024. In the U.S., AirPods 4 are priced at $129 to $179.
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Apple plans to send out invites for its annual iPhone event this week, according to Bloomberg's Mark Gurman. The event will likely take place on Wednesday, September 9, he said.

During the event, Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max, along with a foldable iPhone that will reportedly be named iPhone Ultra. Other new products rumored include an Apple Watch Series 12 with a ceramic case option, two AirPods 5 models, and more.
This article, "Apple Reportedly Will Announce iPhone 18 Pro Event Date This Week" first appeared on MacRumors.com

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Apple plans to unveil a new Mac mini in the "coming days," according to the latest word from Bloomberg's Mark Gurman.


The new Mac mini will potentially be unveiled before the iPhone 18 Pro event, which is likely to take place on Wednesday, September 9, the report said. Gurman said the new Mac mini will likely be Apple's final new product unveiled before Tim Cook steps down as CEO on September 1, and if so, then it would need to be announced before August ends.

Apple has tested versions of the Mac mini with both M5 and M6 chips, according to Gurman, but it remains unclear which generation of chips Apple ultimately plans to use in the next model. Currently, the Mac mini can be configured with a standard M4 chip or a higher-end M4 Pro chip, 16GB to 48GB of RAM, and up to 8TB of storage.

At the start of May, Apple stopped offering the Mac mini with 256GB of storage for $599, resulting in a 512GB model for $799 becoming the lowest-priced configuration available. Then, in late June, Apple reintroduced the 256GB configuration for $799 after raising prices on all Macs and iPads, the Apple TV, HomePods, and the Vision Pro.

Due to the rising popularity of the Mac mini for on-device AI models, combined with the ongoing memory chip shortage, the Mac mini has been facing extended delivery estimates over the past few months. Currently, the Mac mini has a 4-10 week delivery estimate on Apple's online store in the U.S. depending on the configuration.

In February, Apple announced that Foxconn would begin assembling some Mac mini units at a factory in Houston, Texas later this year. The facility opened this month, with Cook joining U.S. government officials to celebrate the grand opening. So, perhaps Apple's announcement for the new Mac mini will emphasize U.S. assembly.
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It is now late August, meaning that Apple's annual iPhone event is just around the corner. Below, we take a look at when the event might be held this year.


This September, Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and an all-new foldable iPhone that will reportedly be named the iPhone Ultra. The regular iPhone 18, a lower-end iPhone 18e, and the iPhone Air 2 are not expected to be announced until around March 2027, as part of a new launch strategy.

Australian media outlet ChannelNews recently published an "exclusive" report claiming that the iPhone 18 Pro and iPhone Ultra event will take place on Tuesday, September 8. However, this date is questionable, as Apple has never held its iPhone event one day after Labor Day. Historically, there has always been at least a two-day gap between the holiday and the event, so it is more likely to fall on Wednesday, September 9 or later this year.

In his Power On newsletter yesterday, Bloomberg's Mark Gurman said the event will indeed take place "on or around" Wednesday, September 9 this year.

If the event were to fall on Tuesday, September 8 or Wednesday, September 9 this year, pre-orders would ordinarily begin on Friday, September 11. However, that Friday will mark the 25th anniversary of the 9/11 attacks, so Apple may want to avoid starting pre-orders that day out of respect. Perhaps for the same reason, iPhone 6s and iPhone 6s Plus pre-orders began on Saturday, September 12 instead of Friday, September 11 in 2015.

It would be a lot smoother for Apple to skip the week of Labor Day and the 9/11 anniversary entirely and hold its iPhone 18 Pro and iPhone Ultra event the following week instead. This would also allow for an extra week of production for the first-of-its-kind iPhone Ultra. Bloomberg's Mark Gurman reported that the event will take place in the first half of September, which would make Tuesday, September 15 the latest possible date.

If the event falls on Monday, September 14 or Tuesday, September 15, then pre-orders would likely begin on Friday, September 18, and the devices would likely launch Friday, September 25. It remains to be seen if the iPhone Ultra is available at the same time as the iPhone 18 Pro models, but it might be limited to the U.S. at first either way.

Since 2020, iPhone event videos have been pre-recorded, but in recent years Apple has invited select reporters to the Steve Jobs Theater to watch the video in person. Afterwards, attendees receive hands-on time with the new devices.

The table below provides an overview of dates for the last six iPhone events, with 2020 being an outlier due to the COVID-19 pandemic.

iPhone Series	Announcement Date	Event Date	Delta (Days)
iPhone 17	Tuesday, August 26, 2025	Tuesday, September 9, 2025	14
iPhone 16	Monday, August 26, 2024	Monday, September 9, 2024	14
iPhone 15	Tuesday, August 29, 2023	Tuesday, September 12, 2023	14
iPhone 14	Wednesday, August 24, 2022	Wednesday, September 7, 2022	14
iPhone 13	Tuesday, September 7, 2021	Tuesday, September 14, 2021	7
iPhone 12	Tuesday, October 6, 2020	Tuesday, October 13, 2020	7

This article, "iPhone 18 Pro and iPhone Ultra: When Will Apple Event Be Announced?" first appeared on MacRumors.com

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In the Apple Store app on the iPhone, select users have received access to an "early preview" of a new AI-powered virtual shopping assistant.


Once it is available, you can open the chatbot by tapping on the speech bubble with two sparkles in the bottom-right corner of the app. Then, you can ask questions about Apple products, your existing Apple Store orders, trade-in values, payment options, and more, or simply tap on one of the common topics on the page to begin.

MacRumors was first to report that the Apple Store app would be getting an AI shopping assistant, based on a new privacy policy added to Apple's website. The policy states that Apple uses your personal information to personalize the chat experience, provide relevant responses, and if you opt in, to improve the assistant.

Apple has yet to officially announce this feature, so it seems to be quietly testing it with a smaller number of users for now. Many of our staff members do not have access to the chatbot, so if you do not see it yet, know you are not alone.
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Apple's upcoming Beats 360 headphones have been submitted to a regulatory database in the United Arab Emirates, according to a filing viewed by MacRumors. The filing mentions both the name Beats 360 and the model number A3577.

To learn more about the Beats 360, read our previous coverage. The headphones have also appeared in U.S. and Brazilian regulatory databases, teaser photos, and retail listings, suggesting that Apple will release them soon.
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Now through August 28, Apple will donate $10 to the National Park Foundation for every purchase made in the U.S. using Apple Pay on Apple.com, in the Apple Store app, or at an Apple Store, up to a maximum of $1 million.

In addition, the annual U.S. national parks Apple Watch Activity Challenge returns on Sunday, August 23 this year.
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After years of holding out, Walmart today announced that it will finally begin accepting tap-to-pay options like Apple Pay in some of its Walmart and Sam's Club stores in the U.S. starting Monday, August 24. The retailer plans to roll out tap-to-pay support to all of its U.S. stores by the end of 2026 and to its gas stations by mid-2027.


"We want customers and members to have choice in how they pay, so they can check out in the way that works best for them," said Walmart, in a press release.

Other major U.S. retailers like The Home Depot, Lowe's, Kroger, and Texas-based grocery store chain H-E-B already reversed course and rolled out tap-to-pay support in recent years, leaving Walmart as one of the most notable remaining holdouts until now.

Before this, Walmart prioritized its own Walmart Pay system that involves scanning a QR code at checkout, but it has finally listened to customer feedback and decided to accept NFC-based tap-to-pay options like Apple Pay, Google Pay, and Samsung Pay at its U.S. stores. Tap-to-pay support extends to physical credit and debit cards.

With Apple Pay, launched in 2014, you can simply hold your iPhone or Apple Watch near the payment terminal to pay with a digital version of an eligible credit or debit card stored in the Apple Wallet app. Apple Pay has a lot of privacy protections, including hiding a customer's actual credit card number during the payment process.

Existing payment options like Walmart Pay will remain available.

Walmart has already accepted Apple Pay in its Canadian stores since 2020. It is unclear if the retailer will begin accepting tap-to-pay options in Mexico too.
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In May 2025, Apple launched CarPlay Ultra, the long-awaited next-generation version of CarPlay that it first previewed in 2022. More than a year later, however, CarPlay Ultra is still limited to select Aston Martin vehicles with six-figure price tags.


In a press release last year, Apple said "many" other vehicle brands around the world planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. Yet, more than 15 months have passed since that announcement, and the software has still not expanded beyond Aston Martin. Apple has not provided any further updates on CarPlay Ultra availability.

CarPlay Ultra features deeper integration with a vehicle's instrument cluster and systems, built-in apps for radio and climate controls, rear-view camera feed support, and more. The connected iPhone provides app-related data, while the vehicle provides information like the current speed, fuel level, tire pressure, engine temperature, and more.

The interface is tailored to each vehicle model and automaker's identity, and drivers can choose from various preset design options.


Earlier this year, Bloomberg's Mark Gurman said he was told that CarPlay Ultra would come to at least one major new Hyundai or Kia vehicle model "in the second half of this year," so hopefully the software finally expands beyond Aston Martin over the final four months of 2026. We have reached out to Apple for comment.
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Today marks the seventh anniversary of the Apple Card becoming widely available in the U.S., following a more limited preview period.


Apple's credit card can be managed in the iPhone's Wallet app, with key benefits including color-coded spending summaries, no fees, and Daily Cash cash back paid out daily. Apple Card holders can also open a high-yield savings account.

The anniversary comes ahead of a big change planned for the Apple Card.

In January, Apple announced that Chase will become the new Apple Card issuer by early 2028.

Currently, the Apple Card is issued by Goldman Sachs, but the investment banking firm is winding down its consumer lending business following significant financial losses and other issues over the years. Apple reportedly let Goldman Sachs out of the Apple Card contract that was supposed to run until 2030, and it has now turned to Chase, a large U.S. banking chain owned by the massive financial institution J.P. Morgan.

In a FAQ, Apple said cardholders can continue to use the Apple Card as they normally do.

Once the transition is complete, Apple Card balances for open accounts will be with Chase, and this will be reflected on each cardholder's credit report.

Goldman Sachs will continue to provide customer service to Apple Card users in the interim.

Mastercard will remain the Apple Card's payment network.

Apple said additional details regarding the transition will be shared with all Apple Card users as the transition date approaches, so there is no other specific information yet. It sounds like the Apple Card experience will remain the same until early 2028, but there could be some changes beyond that to be announced later.

Unfortunately, the Apple Card remains available in the U.S. only, and there is no indication that will change in the near future.
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In a new ad shared on its YouTube channel today, Apple highlighted how the Apple Watch alerted an athlete named Connor to signs of atrial fibrillation. Apple said doctors later uncovered that Connor had a congenital heart condition, which resulted in him having open-heart surgery, so the Apple Watch potentially saved his life.


After noticing he had a very fast heart rate while training for a triathlon, Connor used the ECG app on his Apple Watch, which detected signs of atrial fibrillation.

The ECG app comes preinstalled on the Apple Watch Series 4 and newer and all Apple Watch Ultra models, but it is not available on any Apple Watch SE models.
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Apple's upcoming Beats 360 headphones appeared in Brazil's ANATEL regulatory database today, according to a new filing spotted by MacRumors.


The filing merely mentions an unnamed product with a model number of A3577, but we know that it is for the Beats 360. The headphones already appeared in the U.S.'s FCC database with the same model number back in May, before soccer stars like Lamine Yamal and Antonee Robinson were spotted wearing them around the 2026 FIFA World Cup.

MacRumors was first to report on the Beats 360 name this week after the headphones appeared in various retail listings on Amazon and other reseller websites, some of which have since been removed. The listings revealed that the headphones will be available in Black, Cloud, Sky, and Pink, at a minimum. There will also be interchangeable Performance Knit and UltraPlush ear cushions and headbands that come in those same four colors, plus extra options like Volt and Navy, allowing you to create your own personalized look.

Beats 360 have a unique design with some similarities to the AirPods Max, including telescoping headband arms that smoothly extend and stay in place to maintain the desired fit. One of the product listings said the over-ear headphones offer up to 1.75× more noise cancellation than the Beats Studio Pro that came out in 2023.


The listing also said that the Beats 360 are Apple's first-ever sweat-resistant and water-resistant over-ear headphones, with an IPX4 rating.

Other features and specs mentioned in the listing included all-day battery life, a fold-flat design, and a high-fidelity acoustic platform.

Beats 360 will come with a set of interchangeable Performance Knit cushions and a woven ripstop fabric carrying case, but customers will need to supply their own USB-C charging cable and power adapter. One listing said the headphones will be priced at $299.99 in the U.S., but we cannot confirm if that information is accurate.

Beats Studio Pro are regularly priced at $349.99.

It is unclear when Apple plans to officially announce the Beats 360, but with all of these leaks across regulatory databases, athlete teasers, and early retail listings, it seems like the headphones will be released in the near future.
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Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern.


As usual, the iPhone event is expected to take place in the first half of September.

Labor Day falls on September 7 this year. The last time the holiday was on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. The last time Labor Day was on September 7 in a normal year was in 2015, and the iPhone event was held on Wednesday, September 9 that year.

Accordingly, the most likely date for the iPhone 18 Pro and iPhone Ultra event this year is Wednesday, September 9 until proven otherwise.

Back when the iPhone 6s and iPhone 6s Plus event fell on Wednesday, September 9 in 2015, pre-orders began on Saturday, September 12, rather than Friday, September 11. Friday is a much more common day for iPhone pre-orders to begin, but Apple may have been respectfully avoiding September 11 in 2015 due to the 9/11 anniversary.

So, it is possible that iPhone 18 Pro and iPhone Ultra pre-orders will begin on Saturday, September 12 this year, unless Apple changes things up. In that case, the release date for the devices would likely be Friday, September 18.

Another possibility is that Apple waits until Tuesday, September 15 to hold the event, in which case pre-orders would likely begin on Friday, September 18. Then, the devices would likely be released on Friday, September 25.

Apple has yet to announce any official dates, so all we can do is make these educated guesses for now. Soon enough, we will find out the actual dates.
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Apple plans to upgrade several iPads and Macs with OLED displays over the next three years, according to a new DigiTimes report.


The following five devices will receive OLED displays between 2026 and 2029, according to the Taiwanese publication's industry sources:

• iPad mini: 2026


• MacBook Pro: Late 2026 or early 2027


• iPad Air: 2027


• iMac: 2028 or 2029


• MacBook Air: 2028 or 2029

OLED displays have better overall image quality compared to LCD displays, thanks to richer colors and higher contrast ratio with true blacks.

All current iPhone, Apple Watch, and iPad Pro models already have OLED displays.

While the iPad Pro features so-called "Tandem OLED" technology that uses two OLED panels for increased brightness, and ProMotion support for up to a 120Hz refresh rate, the report said the iPad Air will have a single-stack OLED display and an LTPS backplane, meaning it will have lower brightness and a 60Hz refresh rate. These limitations would make sense given that the iPad Air is priced hundreds of dollars less than the iPad Pro.

It is unclear if Apple ever plans to release a Studio Display XDR with an OLED display. The monitor currently has mini-LED backlighting.

The entry-level iPad and MacBook Neo are expected to stick with LCD displays.
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Apple plans to open a new 10,000-square-foot store at The Village at Meridian, an outdoor shopping complex near Boise, Idaho, according to building permits reviewed by BoiseDev.

Apple is aiming to open the store in time for the iPhone 18 Pro launch this September, a tipster claimed. The company's only other store in Idaho is located at the Boise Towne Square shopping mall.
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Apple on Monday seeded the macOS 26.7 Release Candidate, and the upcoming software update has seemingly leaked more than 10 new Apple products.


macOS 26.7's code contains references to AirPods with infrared cameras for Visual Intelligence, the long-rumored foldable iPhone, an all-new Apple smart home hub, the first-ever MacBook and iPad mini models with OLED displays, an updated Siri Remote for a next-generation Apple TV, and more, according to MacRumors contributor Aaron Perris.

All of the findings so far:

• macOS Tahoe 26.7 is Full of References to Unreleased Apple Products


• Apple's Camera-Equipped AirPods Confirmed: See Them in Action


• Apple's Camera AirPods May Launch as 'AirPods Pro,' Not 'AirPods Ultra'


• Unreleased AirPods 5 Models Referenced in macOS 26.7


• New Apple TV to Come With Upgraded Siri Remote


• Apple's Home Hub Will Have a Widget Gallery With iPhone Widget Support

Watch our video recap:



Apple's annual iPhone event takes place in September, so at least some of the new products will likely be unveiled next month.
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According to rumors, the next-generation Apple TV 4K will have at least five new features, including an A17 Pro chip or newer, increased RAM, Siri AI support, an Apple-designed N1 chip with Wi-Fi 7 support, and an updated Siri Remote.


Below, we recap everything rumored for the next Apple TV, along with potential launch timing.

Rumored Features

A17 Pro Chip or Newer

The next Apple TV will be equipped with the A17 Pro chip, according to MacRumors contributor Aaron Perris, who digs through Apple's code to uncover references to future devices. However, given the lengthy four-year wait for a new Apple TV, it is possible the device will instead receive an even newer A18 Pro or A19 Pro chip.

The current Apple TV uses the A15 Bionic chip that debuted in the iPhone 13 series in 2021.

With an A17 Pro chip or newer, the next Apple TV would have faster performance, hardware-accelerated ray tracing for improved graphics rendering in games, increased RAM, and likely support for some Apple Intelligence and Siri AI features.

Increased RAM

As mentioned above, the next Apple TV should have increased RAM. With an A17 Pro chip or newer, the device should be equipped with at least 8GB of RAM, up from 4GB in the current model. The extra memory would allow the Apple TV to support some Apple Intelligence features, and this will reportedly include Siri AI.

Siri AI

According to 9to5Mac, tvOS 27 will likely add Siri AI to the Apple TV 4K:

When running Device Hub via Xcode in macOS 27, the Apps list for tvOS 27 has a new addition: Siri.

The Siri entry features a 'com.apple.campo' string. Prior reporting indicates 'campos' is Apple's internal codename for Siri AI.

Comparing app lists for tvOS 26 and tvOS 27 simulator modes confirms that 'Siri' is not present in tvOS 26's list. It's new with tvOS 27.

This addition, combined with the 'campo' reference, strongly suggests that Siri AI will debut in tvOS 27 this fall. It might even come with a dedicated Siri app on Apple TV—though that's not guaranteed, as the 'Apps' list includes system functions beyond just user-facing apps.

Siri AI will likely be limited to the new Apple TV with sufficient RAM and processing power.

N1 Chip With Wi-Fi 7

In 2024, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is presumably the since-announced N1 chip that debuted in the iPhone 17 series and iPhone Air. That chip supports Wi-Fi 7, which would be an upgrade over the current Apple TV's Wi-Fi 6 support.

Wi-Fi 7 has increased bandwidth, in part because it allows for data transmission over the 2.4GHz, 5GHz, and 6GHz bands simultaneously with a supported device and router. Wi-Fi 7 is theoretically up to 4× faster than Wi-Fi 6, but real-world speeds are typically bottlenecked by internet service providers and other factors.

In the latest iPhones, the N1 chip also supports Bluetooth 6, which would offer lower latency and other benefits compared to the current Apple TV's Bluetooth 5.

Updated Siri Remote

The new Apple TV will likely ship with an upgraded Siri Remote, according to both Bloomberg's Mark Gurman and macOS 26.7 code findings. However, the code did not reveal any specific changes that may be planned for the remote.

Design

The next Apple TV will reportedly have a similar design as the current model.

In 2024, it was reported that Apple had "discussed" offering an Apple TV with a built-in camera for FaceTime and gesture-based controls, but there is no indication that Apple is moving forward with that plan for the next model in particular.

tvOS 17 added a FaceTime app to the Apple TV, allowing for video calls with the rear camera on a connected iPhone or iPad. If the Apple TV gained a built-in camera, users would no longer need to rely on an external device for video calls on the TV.


tvOS 26 enhanced FaceTime in ways that would be fitting for an Apple TV with a camera:

With tvOS 26, users can enjoy a more personalized FaceTime experience that's consistent with iOS. Contact Posters on Apple TV make it easier and more personal by displaying a contact's customized photo and name when starting a FaceTime call on Apple TV. Live Captions expand to include French, German, Japanese, Korean, Mandarin, and Spanish, enabling Apple TV to use on-device intelligence to display Live Captions for FaceTime conversations, so users can follow what's being said in even more languages. Additionally, FaceTime audio and phone call notifications will appear onscreen for the active profile, allowing users to answer on connected HomePod speakers or their iPhone, and ensuring that communication with loved ones remains at the forefront.

In the meantime, a Continuity Camera feature allows you to use an iPhone or iPad camera with the Apple TV 4K (3rd generation).

Launch Timing and Pricing

The new Apple TV will likely be unveiled in September or October this year, at either the annual iPhone event or a follow-up event. Apple reportedly plans to unveil a trio of new smart home products this year, including the new Apple TV, an all-new smart home hub with tabletop and wall-mounted versions, and an updated HomePod mini.

Here is when the previous four Apple TV models were announced:

• Apple TV 4K (3rd generation): October 2022


• Apple TV 4K (2nd generation): April 2021


• Apple TV 4K (1st generation): September 2017


• Apple TV HD: September 2015

In June, Apple raised prices on 14 products, including the Apple TV 4K. In the U.S., the Wi-Fi model with 64GB of storage now starts at $199 (up from $129), while the Wi-Fi + Ethernet model with 128GB of storage now starts at $249 (up from $149). It is unclear if the next Apple TV will maintain those prices or be even more expensive.
This article, "Next Apple TV Rumored to Have Five New Features, Including Siri AI" first appeared on MacRumors.com

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