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Ads Coming Soon to Apple Maps

14 Augustus 2026 om 17:29
As reported by MediaPost, businesses in the U.S. and Canada can buy Apple Maps ad slots starting today. An introductory offer provides advertisers with a 15% credit towards future ad spend, on up to $1,000 per month of spend over the first year.

The ads do not appear to be visible in Apple Maps just yet, but they should be rolling out soon, as Apple previously stated that the ads would go live at some point in summer 2026. Ads will appear at the top of Apple Maps search results and at the top of a new "Suggested Places" section in the app.
This article, "Ads Coming Soon to Apple Maps" first appeared on MacRumors.com

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Apple Says iPhone X is Now Obsolete

13 Augustus 2026 om 22:16
Apple today added the iPhone X to its public-facing obsolete products list, according to an updated support document on its website.


When an iPhone becomes obsolete, it is no longer eligible for repairs or other hardware service at Apple Stores or Apple Authorized Service Providers.

Apple considers a product to be obsolete once seven years have passed since it stopped distributing the product. Apple stopped selling the iPhone X in September 2018, but the device remained available at select resellers for longer.

Released in November 2017, the iPhone X was the first iPhone with an OLED display and Face ID. The lack of a Touch ID home button resulted in the device having a more edge-to-edge screen with a notch for the front camera and Face ID sensors. The device featured a premium design with a glass back and a stainless steel frame.

iOS 16 was the final major software version compatible with the iPhone X. Apple continues to release iOS 16 security updates for the device.

Apple also added the 2018 edition of the 15-inch MacBook Pro to the obsolete products list.
Related Forum: iPhone

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iPhone 18 Pro and iPhone Ultra: When is the Next Apple Event?

13 Augustus 2026 om 16:11
It is now mid-August, meaning that Apple's annual iPhone event is just around the corner. Below, we take a look at when the event might be held this year.


This September, Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and an all-new foldable iPhone that will reportedly be named the iPhone Ultra. The regular iPhone 18, a lower-end iPhone 18e, and the iPhone Air 2 are not expected to be announced until around March 2027, as part of a new launch strategy.

Australian media outlet ChannelNews today published an "exclusive" report claiming that the iPhone 18 Pro and iPhone Ultra event will take place on Tuesday, September 8. However, this date is questionable, as Apple has never held its iPhone event one day after Labor Day. Historically, there has always been at least a two-day gap between the holiday and the event, so it is more likely to fall on Wednesday, September 9 or later this year.

If the event were to fall on Tuesday, September 8 or Wednesday, September 9 this year, pre-orders would ordinarily begin on Friday, September 11. However, that Friday will mark the 25th anniversary of the 9/11 attacks, so Apple may want to avoid starting pre-orders that day out of respect. Perhaps for this reason, when the iPhone 6s event fell on Wednesday, September 9 in 2015, pre-orders began on Saturday, September 12.

It would be a lot smoother for Apple to skip the week of Labor Day and the 9/11 anniversary entirely and hold its iPhone 18 Pro and iPhone Ultra event the following week instead. Bloomberg's Mark Gurman reported that the event will take place in the first half of September, which would make Tuesday, September 15 the latest possible date.

If the event falls on Monday, September 14 or Tuesday, September 15, then pre-orders would likely begin on Friday, September 18, and the devices would likely launch Friday, September 25. It remains to be seen if the iPhone Ultra is available at the same time as the iPhone 18 Pro models, but it might be limited to the U.S. at first either way.

Since 2020, iPhone event videos have been pre-recorded, but in recent years Apple has invited select reporters to the Steve Jobs Theater to watch the video in person. Afterwards, attendees receive hands-on time with the new devices.

The table below provides an overview of dates for the last six iPhone events, with 2020 being an outlier due to the COVID-19 pandemic.












































iPhone Series Announcement Date Event Date Delta (Days)
iPhone 17 Tuesday, August 26, 2025 Tuesday, September 9, 2025 14
iPhone 16 Monday, August 26, 2024 Monday, September 9, 2024 14
iPhone 15 Tuesday, August 29, 2023 Tuesday, September 12, 2023 14
iPhone 14 Wednesday, August 24, 2022 Wednesday, September 7, 2022 14
iPhone 13 Tuesday, September 7, 2021 Tuesday, September 14, 2021 7
iPhone 12 Tuesday, October 6, 2020 Tuesday, October 13, 2020 7

Related Roundup: iPhone 18 Pro

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iPhone 18 Pro: Apple Secures Lower Display Prices Amid RAM Shortage

12 Augustus 2026 om 19:21
Apple has secured lower prices for OLED displays for the upcoming iPhone 18 Pro models, according to industry sources cited by South Korea's DealSite.


For example, the report said Apple will pay LG and Samsung around $68 per OLED display destined for the iPhone 18 Pro Max, down significantly from the $110 to $120 that it paid those suppliers for each iPhone 17 Pro Max display.

Apple is said to have made an aggressive push for lower display prices due to the ongoing memory chip shortage, resulting from companies building out powerful AI data centers. The supply-demand imbalance has led to skyrocketing prices for RAM chips used in devices like the iPhone, leading to increased production costs for Apple.

South Korea's The Elec first reported on these negotiations last month.

By securing lower costs for some non-memory iPhone components, such as displays, Apple can partially offset the rising costs of RAM. Even still, the iPhone 18 Pro models are expected to be more expensive than the iPhone 17 Pro models, with market research firms estimating that U.S. starting prices could rise by $200 to $300. If so, the iPhone 18 Pro and iPhone 18 Pro Max could start at up to $1,399 and $1,499, respectively.

Apple already raised prices on Macs, iPads, and select other products in June, but the iPhone was spared. If Apple can secure lower prices for displays and some other components, then perhaps the price increases expected for the iPhone 18 Pro models will be closer to the $200 mark or less rather than $300, but only time will tell.

Apple is expected to unveil the iPhone 18 Pro models and a foldable iPhone this September, so we are only a month away from official pricing info.
Related Roundup: iPhone 18 Pro

This article, "iPhone 18 Pro: Apple Secures Lower Display Prices Amid RAM Shortage" first appeared on MacRumors.com

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Apple Skipping iPhone 18 Launch This Year

12 Augustus 2026 om 15:59
Apple supplier Pegatron today indirectly confirmed that the standard iPhone 18 model will not be released until next year, according to a new report.


Pegatron held an earnings call for the second quarter of 2026 today. On the call, Taiwan's Economic Daily News said Pegatron indicated that one of its customers will be changing its usual smartphone shipment schedule. As widely expected, the report said Apple plans to release the iPhone 18 Pro, iPhone 18 Pro Max, and a foldable "iPhone Ultra" this September, followed by the standard iPhone 18 model in the first quarter of 2027.

The standard iPhone 11 through to the iPhone 17 all launched alongside Pro and Pro Max models in September over the years, so the launch of the base model iPhone 18 being postponed until around March 2027 would be a notable change.

Apple's plans to split up the launch of the iPhone 18 series has already been widely rumored by sources such as Apple supply chain analyst Ming-Chi Kuo, former The Information reporter Wayne Ma, and others over the past year. Apple supplier Largan Precision also hinted at the change in a similarly indirect way earlier this year.

A lower-end iPhone 18e and an iPhone Air 2 are also expected to be released around March 2027.

In total, six new iPhone models are slated to launch by the end of March:
  • iPhone 18 Pro: September 2026

  • iPhone 18 Pro Max: September 2026

  • iPhone Ultra: September 2026

  • iPhone 18: March 2027

  • iPhone 18e: March 2027

  • iPhone Air 2: March 2027
Related Roundups: iPhone 18, iPhone 18 Pro
Related Forum: iPhone

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iPhone Users Who Pay for Enough iCloud Storage Get New iOS 27 Perks

11 Augustus 2026 om 17:24
If you are subscribed to an iCloud+ plan with at least 2TB of storage, you will receive new perks in the Home app on iOS 27, according to Apple.


Starting with iOS 27, Apple said iPhone users who are subscribed to an iCloud+ plan with at least 2TB of storage receive access to three new Apple Intelligence features in the Home app: generated video descriptions for HomeKit Secure Video cameras, the ability to search for camera clips, and automatic surfacing of noteworthy clips.

According to Stephen Robles, the Home app on the fifth developer beta of iOS 27 now indicates how many HomeKit Secure Video cameras are eligible for generated video summaries. Robles told us he had a total of 8TB of iCloud+ storage (6TB plus 2TB from Apple One), and this made him eligible for video summaries for up to 15 cameras.

iOS 27 Beta 5 in the Home App tells you how many cameras get Apple Intelligence features. I thought I was on the highest iCloud plan, but *apparently* not! pic.twitter.com/WkbgD5Opon

β€” Stephen Robles (@stephenrobles) August 11, 2026

Based on the screenshots that Robles shared in a social media post, it appears that upgrading to the maximum 12TB iCloud+ plan may have an even higher limit.


Apple also said select iCloud+ plans provide increased daily usage limits for other new Apple Intelligence features, including image generation in the revamped Image Playground app. However, Apple has yet to list the specific limits for each iCloud+ plan, with those details likely to be shared by time iOS 27 is out of beta in September.

Apple said the new features are limited to higher iCloud+ plans because they rely on "powerful server models," which are undoubtedly more expensive to run. In other words, Apple is limiting these AI features to paying customers.
Related Roundups: iOS 27, iPadOS 27
Tag: iCloud

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iPhone 18 Pro Will Reportedly Start With 256GB of Storage

11 Augustus 2026 om 15:50
While the iPhone 17 Pro has double the base storage compared to the iPhone 16 Pro, there will apparently be no further increase this year.


In a report this week estimating that the iPhone 18 Pro's bill of materials will be nearly 40% higher than the iPhone 17 Pro, Taiwanese research firm TrendForce said the iPhone 18 Pro will start with 256GB of storage, matching the iPhone 17 Pro's minimum capacity. The report did not explicitly mention the iPhone 18 Pro Max, but the Pro and Pro Max models have started with the same amount of storage for the past two generations.

Minimum storage capacities by model:
  • iPhone 16 Pro: 128GB

  • iPhone 17 Pro: 256GB

  • iPhone 18 Pro (rumored): 256GB
Even though it does not expect an increase in base storage, TrendForce said that retail price increases for the iPhone 18 Pro models are "unavoidable" due to increased costs for components. RAM costs have increased significantly due to the ongoing memory chip shortage, and prices for storage and A20 Pro chips are also expected to be higher.

According to reports, iPhone 18 Pro starting prices in the U.S. could be $200 to $300 higher compared to iPhone 17 Pro starting prices. If so, the iPhone 18 Pro and iPhone 18 Pro Max could start at up to $1,399 and $1,499, respectively.

In June, Apple raised prices on all Macs and iPads, as well as the Apple TV, HomePod, HomePod mini, and Vision Pro. The increases ranged from $30 for the HomePod mini to up to $1,300 for a high-end Mac Studio configuration.

Apple said it raised prices because of the ongoing memory chip shortage, resulting from companies building out data centers with powerful AI servers. The supply-demand imbalance has led to skyrocketing prices for RAM and SSD storage chips used in a wide range of Apple products, and Apple has now passed those costs on to customers.

Apple CEO Tim Cook previously commented that price increases were "unavoidable" due to "a hundred-year flood" on memory pricing.

Apple is expected to announce the iPhone 18 Pro models in September.
Related Roundup: iPhone 18 Pro

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iPhone 18 Pro Max's Larger Battery Capacity Allegedly Revealed

10 Augustus 2026 om 18:37
The upcoming iPhone 18 Pro Max will be equipped with a nearly 12% larger battery compared to the iPhone 17 Pro Max, according to an apparent leak.


An alleged photo of a battery pack for a Chinese model of the iPhone 18 Pro Max with a SIM card tray lists a capacity of 5,391 mAh, up from 4,823 mAh for the equivalent iPhone 17 Pro Max battery. The photo was shared on the Korean platform Naver today, but it supposedly originated from the Chinese social media platform Weibo.

The identical 5,391 mAh capacity appeared in a regulatory database last month, so the capacity is looking increasingly likely to be accurate.


For the U.S. model of the iPhone 18 Pro Max, in which the lack of a SIM card tray provides more space for a slightly larger battery, the Naver post claims it will have a 5,567 mAh capacity. The equivalent iPhone 17 Pro Max has a 5,088 mAh battery, so this would work out to be a nearly 10% increase on a year-over-year basis.

Based on this leak, it appears that meaningful battery life gains will not extend to the smaller iPhone 18 Pro. In the U.S., the device will apparently have a 4,288 mAh battery, which would be less than a 1% increase over the iPhone 17 Pro's 4,252 mAh battery in that country. It was previously rumored that the iPhone 18 Pro Max will be thicker than the iPhone 18 Pro, so that might help to explain the difference.

All of the alleged iPhone 18 Pro battery capacities are listed in the table below.

iPhone 18 Pro































China China Difference U.S. U.S. Difference
iPhone 16 Pro 3,582mAh +308mAh 3,582mAh +308mAh
iPhone 17 Pro 3,988mAh +406mAh 4,252mAh +670mAh
iPhone 18 Pro 4,056mAh +68mAh 4,288mAh +36mAh



iPhone 18 Pro Max































China China Difference U.S. U.S. Difference
iPhone 16 Pro Max 4,685mAh +244mAh 4,685mAh +244mAh
iPhone 17 Pro Max 4,823mAh +138mAh 5,088mAh +403mAh
iPhone 18 Pro Max 5,391mAh +568mAh 5,567mAh +479mAh



The capacities differ by region because Apple has continued to include a SIM tray on iPhones sold in some countries outside of the U.S., while U.S. models have been eSIM only since the iPhone 14 lineup. Without a physical tray taking up internal space, Apple can fit a slightly larger battery into the eSIM-only version of each device.

Starting with the iPhone 17 Pro and the iPhone 17 Pro Max, the SIM card tray is also removed on models sold in Canada, Japan, Mexico, Saudi Arabia, the United Arab Emirates, and a few other countries and territories.
Related Roundup: iPhone 18 Pro
Tag: Naver

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Apple Announces 3D MLB Games Coming to Vision Pro

10 Augustus 2026 om 18:01
Apple and MLB today released the September schedule for Apple TV's weekly Friday Night Baseball doubleheader. The games are included with an Apple TV subscription at no additional cost, and there is a new perk for Vision Pro users.


For the first time, Friday Night Baseball will be streamed live in the Apple Immersive format, allowing Vision Pro users to watch a 3D video feed recorded in 8K with a 180ΒΊΒ field of view. The first game streamed in Apple Immersive will see the Boston Red Sox face the New York Yankees on Friday, August 28 at 7 p.m. Eastern Time.

Vision Pro users with an Apple TV subscription in Australia, Canada, Germany, Hong Kong, Japan, South Korea, Taiwan, the U.K., and the U.S. can stream the games live in Apple Immersive directly through the Apple TV app. Full game replays and highlights will be available on demand in the Apple TV app for the Vision Pro.

"On August 28, viewers with Vision Pro will experience the iconic Red Sox vs. Yankees rivalry from unique camera angles that place viewers right in the game, immersed in the drama of each at-bat, the celebrations in the dugout after a big hit, close plays at the outfield wall, and more," said Apple, in a press release.

Apple said team lineups and stats will float on screen, and there will be a stadium view with Spatial Audio during breaks in the action.

Four out of seven of the Friday Night Baseball games in September will be streamed in Apple Immersive, with a full schedule provided in Apple's announcement.
Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

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Apple Rumored to Launch Three New 'Ultra' Products by Early Next Year

7 Augustus 2026 om 21:06
According to various reports from sources such as Bloomberg's Mark Gurman and Macworld's Filipe EspΓ³sito, Apple is planning to release up to three new products with "Ultra" branding between late 2026 and early 2027.


The long-rumored foldable iPhone is expected to be called the "iPhone Ultra." Rumored features include a 7.7-inch inner display, a 5.3-inch outer display, two rear cameras, one front camera, a Touch ID power button instead of Face ID, and more. The device's large inner screen will be ideal for watching videos and multitasking.

Apple is expected to release the "iPhone Ultra" this September, alongside the iPhone 18 Pro and iPhone 18 Pro Max. In the U.S., it has been estimated that the device will have a starting price of anywhere from $1,999 to $2,499.

"AirPods Ultra" are reportedly set to be released as early as this year β€” it would be fitting for them to be unveiled alongside the "iPhone Ultra" this September.


"AirPods Ultra" are essentially rumored to be AirPods Pro with tiny infrared cameras that serve as eyes for Siri. The cameras will help to enhance the Visual Intelligence feature on the iPhone 15 Pro and newer, and a small LED light on the earbuds will indicate when the cameras are active, according to Gurman's reporting.

On iOS 27, Visual Intelligence is accessible through the Camera app via a new "Siri" mode. "AirPods Ultra" would provide a more hands-free experience.

"The idea is to let users ask questions about an item they might be looking at," he said. If someone is looking at ingredients on their kitchen countertop, for example, they could ask Siri for dinner ideas.

Last month, Apple's code for the second iOS 27 developer beta seemingly hinted at AirPods with cameras, so a launch could be fast approaching.


Finally, Apple is reportedly planning a "MacBook Ultra" with an OLED display that doubles as a touch screen. Other rumored features include M5 Pro and M5 Max chips, a Dynamic Island, a thinner design compared to the latest MacBook Pro models, and potentially even an Apple-designed C2 modem for built-in 5G/LTE cellular connectivity.

Apple plans to release this new MacBook by early 2027, according to Gurman.

All in all, Apple is expected to release an iPhone Ultra, AirPods Ultra, and a MacBook Ultra over the course of the next six to seven months or so.
This article, "Apple Rumored to Launch Three New 'Ultra' Products by Early Next Year" first appeared on MacRumors.com

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Apple Testing iOS 26.6.1 Update for iPhones

7 Augustus 2026 om 16:17
Apple's software engineers are internally testing iOS 26.6.1, according to the MacRumors visitor logs.

Apple already released macOS 26.6.1 yesterday with a fix for a security vulnerability affecting the Screen Sharing app. iOS 26.6.1 would likely include bug fixes and/or security fixes as well, should Apple move forward with releasing the update in the coming days.

For example, iOS 26.6 appears to have introduced a bug in the Shortcuts app, so hopefully that would be addressed in iOS 26.6.1.
Related Roundups: iOS 26, iPadOS 26
Related Forum: iOS 26

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iPhone 18 Pro Launching Next Month With These 12 New Features

6 Augustus 2026 om 16:03
It is now August, and that means the iPhone 18 Pro and iPhone 18 Pro Max are just a month away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more.


Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and a foldable "iPhone Ultra" in the first half of September, and the devices should be released in the second half of the month. The regular iPhone 18, a lower-end iPhone 18e, and a second-generation iPhone Air will reportedly be announced around March 2027.

It has been estimated that the U.S. starting prices of the iPhone 18 Pro models could be $200 to $300 more compared to the iPhone 17 Pro models.

Below, we have recapped 12 features rumored for the iPhone 18 Pro models, as of August:
  • Smaller Dynamic Island: It has been rumored that Face ID's flood illuminator will be moved under the screen on the iPhone 18 Pro models, paving the way for a smaller Dynamic Island on the devices.

  • LTPO+ Displays: The next Pro models are expected to have the same overall design as the iPhone 17 Pro models, including 6.3-inch and 6.9-inch display sizes and a "plateau" housing three rear cameras. However, the displays will reportedly use so-called LTPO+ display technology, which should contribute to longer battery life.

  • Variable Aperture: The main 48-megapixel Fusion camera on both iPhone 18 Pro models is rumored to have a variable aperture, which would allow users to control the amount of light that passes through the camera's lens and reaches the sensor. This would provide greater control over depth of field. However, given that iPhones have smaller image sensors due to smartphone size constraints, it is unclear exactly how meaningful this improvement would be.

  • A20 Pro Chip: Apple's next-generation A20 Pro chip is expected to use TSMC's first-generation 2nm process, whereas the A19 Pro chip is 3nm. With a 2nm architecture and a new packaging design, the A20 Pro chip should deliver solid year-over-year performance and power efficiency gains.

  • C2 Modem: Apple's custom C1 cellular modem for 5G and LTE debuted in the iPhone 16e last year, and that was followed by a C1X chip in the iPhone Air. Apple says the C1X modem is up to twice as fast as the C1 modem, and the most power-efficient modem in an iPhone ever. The improvements should continue with Apple's third-generation C2 modem in the iPhone 18 Pro models.

  • 5G via Satellite: With the C2 modem, the iPhone 18 Pro models will reportedly support 5G via satellite for web browsing without Wi-Fi or cellular connectivity.

  • N2 Chip: Most of the iPhone 17 models and the iPhone Air are equipped with an Apple-designed N1 chip that enables Wi-Fi 7, Bluetooth 6, and Thread. Apple says the N1 chip also improves the overall performance and reliability of features like Personal Hotspot and AirDrop. iPhone 18 Pro models are expected to have Apple's next-generation N2 chip, but it is not yet known what improvements would come with this upgrade.

  • Dark Cherry: The special color for the iPhone 18 Pro models will reportedly be Dark Cherry, alongside Light Blue, Dark Gray, and Silver. The existing Cosmic Orange and Deep Blue colors are expected to be discontinued.

  • Simplified Camera Control: Apple is expected to simplify the Camera Control button on the iPhone 18 Pro models, by removing touch sensitivity and haptic feedback. The redesigned button will only have pressure sensitivity.

  • Redesigned Rear Ceramic Shield: The rear Ceramic Shield area for MagSafe is rumored to feature a more frosted and seamless appearance on the iPhone 18 Pro models compared to the current two-tone design.

  • Larger Battery (iPhone 18 Pro Max): According to alleged Chinese regulatory database filings, the iPhone 18 Pro Max will have nearly a 10% larger battery compared to the iPhone 17 Pro Max.

  • Thicker Design (iPhone 18 Pro Max): It has been rumored that the iPhone 18 Pro Max will be thicker than both the iPhone 17 Pro Max and the iPhone 18 Pro.
Bookmark our iPhone 18 and iPhone 18 Pro roundups to stay up to date with more rumors.
Related Roundup: iPhone 18 Pro

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MacBook Air Experiencing 'Major' Shortage Despite $200 Price Increase

3 Augustus 2026 om 04:12
Despite receiving a price increase in June, the MacBook Air is currently experiencing a "major" shortage, according to Bloomberg's Mark Gurman.


"Retail store sources say Apple is struggling to keep the laptop in stock and that shipments of new units are more constrained than they can ever recall," he said.

In the U.S., the MacBook Air is facing a 2-6 week delivery estimate on Apple's online store, with configurations with higher amounts of RAM delayed the longest.

MacBook Air supply is constrained due to the ongoing memory chip shortage, resulting from companies building out data centers with powerful AI servers. This has led to skyrocketing prices for RAM and SSD storage chips used in a wide range of Apple products, and the MacBook Air is now affected alongside the Mac Studio and Mac mini.

In June, Apple raised prices on 14 products, including the MacBook Air. In the U.S., the laptop now starts at $1,299, up from $1,099. Despite this price increase, it appears that Apple is unable to keep up with demand right now.
Related Roundup: MacBook Air
Buyer's Guide: MacBook Air (Neutral)
Related Forum: MacBook Air

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iPhone 18e Rumored to Feature Increased RAM

31 Juli 2026 om 17:55
The lower-end iPhone 18e that Apple is expected to release by March 2027 will be equipped with 9GB of RAM, up from 8GB in the iPhone 17e, according to analyst Jeff Pu.

9GB of RAM for the iPhone 18e was already rumored by another analyst Ming-Chi Kuo last month.
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iPhone Air 2 Expected to Launch Early Next Year With Five New Features

31 Juli 2026 om 17:25
Apple plans to release a second-generation iPhone Air in the first quarter of 2027, according to Jeff Pu, an investment analyst who covers Apple.


In a research note with GF Securities today, Pu said the iPhone Air 2 will have the following five new features compared to the current model:
  • The addition of a second 48-megapixel rear camera β€” an Ultra Wide lens to complement the existing Fusion lens.

  • A slightly smaller Dynamic Island.

  • A faster and more power-efficient A20 Pro chip manufactured with TSMC's advanced 2nm process. The current iPhone Air has a 3nm A19 Pro chip.

  • Apple's second-generation N2 chip for wireless networking. In the existing iPhone Air, the N1 chip is an Apple-designed wireless networking chip that enables Wi-Fi 7, Bluetooth 6, and Thread. The chip also improves the overall performance and reliability of features like AirDrop and Personal Hotspot.

  • Apple's second-generation C2 chip for 5G. Apple says the current C1X chip is already the most power-efficient modem in an iPhone ever.
He expects the next iPhone Air to stick with a 6.5-inch display, 12GB of RAM, and an 18-megapixel Center Stage front camera.

Apple reportedly plans to release the iPhone Air 2 alongside the regular iPhone 18 and a lower-end iPhone 18e around March 2027. The higher-end iPhone 18 Pro, iPhone 18 Pro Max, and foldable "iPhone Ultra" are expected to launch this September, with the devices in the lineup rolling out at different times as part of a new strategy.
Related Roundup: iPhone Air
Tag: Jeff Pu
Buyer's Guide: iPhone Air (Neutral)

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Shazam Updated With iMessage Stickers Inspired by Ariana Grande's New Album

31 Juli 2026 om 15:15
Apple today updated the Shazam app with stickers, starting with an exclusive collection inspired by Ariana Grande's new "petal" album.


To send stickers in the Messages app, tap the plus sign in a conversation, select Stickers, tap on the Shazam app icon, and tap on a sticker. You can also send stickers in FaceTime and in other apps where the emoji keyboard is available.

Make sure to update the Shazam app to version 26.14.1 to see the stickers.
Tag: Shazam

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You Can Listen to Tim Cook's Final Earnings Call as Apple CEO Today

30 Juli 2026 om 15:45
Tim Cook will participate in his final Apple earnings call as the company's CEO today. The call begins at 2 p.m. Pacific Time / 5 p.m. Eastern Time.


Cook and CFO Kevan Parekh will discuss Apple's earnings results for the second quarter of the 2026 calendar year on the live-streamed conference call. While the call is primarily intended for Apple shareholders and Wall Street analysts, anyone can listen live for free on Apple's Investor Relations website, with no registration required.

The call should last around one hour. Cook and Parekh will read their prepared remarks, and then they will take questions from analysts.

If you miss the call, a recording will be available for replay on the page later in the day.

Apple's hardware engineering chief John Ternus is taking over as CEO on September 1, so Cook will no longer be CEO when the next earnings call occurs.
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Apple Donating to European Wildfire Relief Efforts

30 Juli 2026 om 15:43
In a post on Wednesday, Apple CEO Tim Cook said Apple will be donating to relief efforts on the ground in Europe following devastating wildfires in France, Spain, Greece, and other countries.

Apple has donated to the Red Cross for relief efforts in the past β€” it does not disclose the amounts.
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iPhone 18 Pro and iPhone Ultra: When is the Next Apple Event?

30 Juli 2026 om 13:59
July is nearly over, meaning that Apple's annual iPhone event is fast approaching. Below, we look back at when Apple typically announces iPhone events.


This September, Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and an all-new foldable iPhone that will reportedly be named the iPhone Ultra. The regular iPhone 18, a lower-end iPhone 18e, and the iPhone Air 2 are not expected to be announced until around March 2027, as part of a new split-up launch strategy.



We are still waiting for Apple to announce the iPhone 18 Pro and iPhone Ultra event. In his newsletter last month, Bloomberg's Mark Gurman said September 8 or September 9 are the most likely dates for the event. If that proves to be accurate, then the most likely dates for Apple to announce the event would be Tuesday, August 25 or Wednesday, August 26, as the company typically provides two weeks' notice.

Since 2020, iPhone event videos have been pre-recorded, but in recent years Apple has invited select reporters to the Steve Jobs Theater to watch the video in person. Afterwards, attendees receive hands-on time with the new devices.

The table below provides an overview of dates for the last six iPhone events, with 2020 and 2021 being outliers due to the COVID-19 pandemic.












































iPhone Series Announcement Date Event Date Delta (Days)
iPhone 17 Tuesday, August 26, 2025 Tuesday, September 9, 2025 14
iPhone 16 Monday, August 26, 2024 Monday, September 9, 2024 14
iPhone 15 Tuesday, August 29, 2023 Tuesday, September 12, 2023 14
iPhone 14 Wednesday, August 24, 2022 Wednesday, September 7, 2022 14
iPhone 13 Tuesday, September 7, 2021 Tuesday, September 14, 2021 7
iPhone 12 Tuesday, October 6, 2020 Tuesday, October 13, 2020 7

Related Roundup: iPhone 18 Pro

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Apple Begins Selling Refurbished Studio Display XDR

29 Juli 2026 om 22:14
Apple this month began selling certified refurbished Studio Display XDR models in the U.S. for the first time since the display was released in March. Availability extends to Australia, New Zealand, Canada, Japan, and select other countries.


A refurbished Studio Display XDR with a VESA mount adapter and standard glass is priced at $2,459, down from $2,899 for the equivalent new configuration. This amounts to a 15% discount, which is typical for Apple's refurbished products.

A refurbished model with a tilt- and height-adjustable stand and standard glass is priced at $2,799, down from $3,299, which is likewise a 15% discount.

Refurbished models with nano-texture glass are also available at a discount.

Apple says it puts refurbished products through "full functionality testing" and a "thorough cleaning process and inspection," and they are covered by Apple's one-year limited warranty and eligible for extended AppleCare+ coverage. In our view, Apple's own refurbished devices are virtually indistinguishable from brand-new devices.

The refurbished models come in a plain white box with a Thunderbolt 5 Pro cable.

The Studio Display XDR features a 27-inch screen with mini-LED backlighting, 5K resolution, peak brightness of 2,000 nits for HDR content, and up to a 120Hz refresh rate. The display has a 12-megapixel Center Stage camera, six speakers, two Thunderbolt 5 ports with one providing up to 140W pass-through charging, and two USB-C ports.
Related Roundup: Studio Display
Buyer's Guide: Displays (Buy Now)
Related Forum: Mac Accessories

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All the Changes to AppleCare+ This Month

29 Juli 2026 om 21:32
July has been a busy month for AppleCare+ news. We have recapped all the changes to AppleCare+ and the AppleCare One bundle below.


In the U.S., Apple raised the prices on monthly β€Œand annual AppleCareβ€Œ+ subscription plans for Macs and iPads by $0.50/month and $5/year, respectively.

Monthly and annual AppleCare+ subscription plans expanded to a wider range of Apple products in Canada and Japan for the first time this month.

AppleCare+ with Theft and Loss plans for the iPad and Apple Watch expanded to five countries: Japan, Australia, France, Germany, and the United Kingdom.

AppleCare One is expanding too. Starting on Tuesday, August 4, it will be available in Australia, France, Germany, and the United Kingdom.

Introduced in the U.S. last year, AppleCare One covers up to three devices as part of a single monthly subscription, and the total cost can be lower than multiple AppleCare+ plans. In the United Kingdom, for example, Apple said customers can save up to Β£11.48/month vs. paying for three separate AppleCare+ with Theft and Loss plans.
This article, "All the Changes to AppleCare+ This Month" first appeared on MacRumors.com

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Apple Wallet Support Coming to Manchester's Bee Card

29 Juli 2026 om 17:20
Apple is preparing to allow the Bee Card to be added to the Wallet app, according to code seen by MacRumors.

When this functionality goes live, you will be able to add the Bee Card to your iPhone or Apple Watch and use it to pay your fare for trams and buses in the Manchester, England area. However, the code does not provide any timeframe for availability, so stay tuned.
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Apple's New Upgrade Program: Is It Worth It?

29 Juli 2026 om 16:29
With the new Apple Upgrade program in the U.S., you can now lease an iPhone, but is it worth it? The answer is more complicated than a simple yes or no.


We'll use the iPhone 17 Pro with 256GB of storage on a one-year lease as an example. In the U.S., the device costs $1,099 upfront, but through Apple Upgrade you can lease it for $45.99/month for 12 months.

For a 12-month lease, your payments would total $551.88, which is lower than the $1,099 that you would have spent upfront. However, it is not quite that simple, as you have to choose from one of the three following options after your lease ends:

  • Return your iPhone.

  • Return your iPhone and upgrade to a newer iPhone.

  • Buy the iPhone outright by paying an amount equal to the device's retail price minus any lease payments made.

We dive into each of those options below.

Options


Returning the iPhone


If you return the iPhone 17 Pro and simply move on from the Apple Upgrade program, then your total cost to own the device would be $551.88 after 12 months, plus sales tax if applicable. While that is less than paying $1,099 upfront, the catch is that you are no longer in possession of the device after your lease ends and cannot resell it or trade it in.

Resale value is a big factor. If you paid $1,099 upfront for the iPhone 17 Pro but resold it for say $650 through a private sale on eBay or Facebook Marketplace after 12 months, then you only spent $450 to own the device for a year, compared to $551 if you leased it through the Apple Upgrade Program for that long. But if you somehow only managed to get $500 for the device in a private sale, then you spent $600 for the device and could have saved a bit of money by opting for the Apple Upgrade program.

$551.88 is approximately 50% of the iPhone 17 Pro's price, so Apple is essentially betting that the device will retain more than 50% of its value after one year, in order to ensure that the Apple Upgrade program is profitable. Resale prices for used iPhones can vary significantly, but Apple almost certainly expects to come out ahead.

For instance, Apple's trade-in program currently offers $560 for a used iPhone 16 Pro in good condition, and that device was released nearly two years ago. Yet, Apple is effectively "giving you back" only $547.12 on a used iPhone 17 Pro after just one year ($1,099 minus $551.88), so the math unsurprisingly works in Apple's favor.

Keep in mind that the Apple Upgrade program is partly about convenience, as you do not have to deal with reselling your iPhone β€” not everyone likes to deal with eBay or Facebook Marketplace. That alone might sway some customers towards Apple Upgrade, even if they know there is a chance it is not the most financially optimal decision.

Upgrading to a New iPhone


If you return the iPhone and upgrade to a newer one, the process essentially starts over.

For example, if the iPhone 18 Pro with 256GB of storage were to be offered at the same $45.99/month price, you would pay another $551.88 during the following 12 months. That would bring your total cost to $1,103.76 over two years, and you would still need to return the iPhone 18 Pro or make a final payment to keep it.

If you had purchased both the iPhone 17 Pro and iPhone 18 Pro upfront for $1,099 each, the total cost would have been $2,198. If you had managed to resell the devices for $650 each, you would have recouped $1300, lowering your final cost to $898, which would have been less than the $1,103.76 cost of leasing the devices after two years.

Of course, the resale values we have provided are purely hypothetical. There is no way of knowing what a used iPhone will be worth with certainty, but Apple has surely put a lot of research into its leasing prices to ensure that it makes a profit.

Buying the iPhone


If you opt to buy the iPhone outright at the end of your 12-month lease, by paying an amount equal to the device's retail price minus the $551.88 in lease payments made, then you simply owe the remaining $547.12 to Apple's financing partner Klarna. This brings your total cost to $1,099, which is the upfront price of the iPhone 17 Pro.

In this case, you ultimately just purchased your iPhone 17 Pro with interest-free financing by spreading out the $1,099 cost over 12 months.

Is It Worth It?


If you simply want to spend the least amount of money on iPhones over time, buying them upfront and reselling them privately is very likely the best option.

However, the Apple Upgrade program can be worth it for customers who value convenience and predictability. If you want a new iPhone every year or two and want to avoid the hassle of selling your existing iPhone through eBay or Facebook Marketplace, then the program is worth considering if the monthly payments fit into your budget.

The option to buy out the iPhone at the end of the lease is more straightforward. Since the final payment is equal to the original retail price minus the payments already made, Apple Upgrade effectively becomes a 12-month, interest-free financing plan. In this case, you would not have spent any more than you would have upfront.
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'Granola' Launches on Apple Watch

28 Juli 2026 om 22:07
Granola, an app that can transcribe Zoom meetings and then create AI-generated notes with key points, is now available on Apple Watch models running watchOS 11 and later.

The app was already available on iOS, iPadOS, and macOS, and now it has expanded to the Apple Watch for added convenience. You can start transcribing a meeting right from your wrist with one tap.
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AppleCare+ Changes Introduced in Canada

28 Juli 2026 om 21:33
As noted by MobileSyrup, monthly and annual AppleCare+ subscriptions are now available for a wider range of products in Canada, including the iPhone, iPad, Mac, Apple Watch, Apple TV, AirPods, HomePod, Studio Display, and Vision Pro.


For example, AppleCare+ coverage for a Mac starts at $5.49 per month or $54.99 per year, with prices varying by model. For lower-priced devices like the Apple TV and HomePod, coverage is available for as little as $0.99 per month or $9.99 per year.

In some cases, you may pay more over the same period than you would with upfront AppleCare+ plans, which remain available.

AppleCare+ with Theft and Loss plans are still not available in Canada, and the AppleCare One bundle option has yet to expand to the country either.
This article, "AppleCare+ Changes Introduced in Canada" first appeared on MacRumors.com

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Apple Shares 'Ted Lasso' Season 4 Trailer

28 Juli 2026 om 19:20
Apple today shared the full-length trailer for season four of its hit series Ted Lasso, ahead of the season premiere on Wednesday, August 5. Following the premiere, one new episode will be released every Wednesday through October 7.


Ted Lasso is one of the most popular shows ever released on the Apple TV streaming service. The eponymous character Ted Lasso, played by Jason Sudeikis, starts off as a small-time football coach from Kansas who is hired to coach a professional soccer team in England, despite having no experience coaching soccer.

In the fourth season, Apple said Lasso returns to England to take on his biggest challenge yet: coaching a second division women's soccer team.

"Throughout the course of the season, Ted and the team learn to leap before they look, taking chances they never thought they would," said Apple.


Fan favorites such as Hannah Waddingham, Juno Temple, Brett Goldstein, Brendan Hunt, and Jeremy Swift are all set to return in the fourth season.

The third season of Ted Lasso was released in 2023, so there has been a long wait for a fourth season. The series has won several major awards since it debuted in 2020, with its overall positive tone making it a popular comfort show.
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Apple Announces 'Silo' Season 4 is Coming Summer 2027

28 Juli 2026 om 19:15
Apple recently announced that its hit sci-fi series Silo will be returning for a fourth and final season in "summer 2027."

Silo follows the lives of 10,000 people living in an underground bunker to escape the seemingly toxic wasteland outside.
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All-New Apple Home Hub Reportedly Launching as Soon as October

28 Juli 2026 om 19:06
Apple plans to release an all-new smart home hub at some point between October and early next year, according to Bloomberg's Mark Gurman.

Apple Home Hub (Concept)

Siri AI is expected to be a core feature of the hub, which is designed to be placed in rooms throughout your house, such as a kitchen, living room, or bedroom. The report said the device will be available in tabletop and wall-mounted versions, with Apple apparently believing that many customers will buy more than one.

The hub will essentially combine a HomePod-like speaker with a 7-inch display. The report said the device runs an entirely new operating system based on the Apple TV's tvOS platform, with the interface described as tvOS blended with watchOS and iOS. There will be a grid of icons, widgets, and apps, along with customizable clock faces.

With built-in facial recognition, the hub can identify who is looking at the display and show personalized information, the report said. As a user approaches the hub, or moves away from it, the size of the interface elements will change.

Other features mentioned include FaceTime video calls, home security monitoring, HomeKit accessory management, photo galleries, a calendar, music playback, and an intercom system for households with multiple Apple home devices.

Apple also continues to work on an advanced in-home security camera that would compete with Amazon's Ring products, according to the report.
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'Apple Upgrade' Pricing: You Can Lease an iPhone Starting at $18/Month

28 Juli 2026 om 16:41
As expected, the Apple Upgrade program launched today, allowing customers in the U.S. to lease most iPhone, Apple Watch, iPad, and Mac models. While the program is offered by Apple, the leasing is handled by financing company Klarna.


The program essentially allows you to subscribe to an Apple device with monthly payments. At the end of the lease, you can return your device and either upgrade to a new one or move on. If you prefer to own your device at the end of the lease, you can pay an amount equal to the retail price minus any lease payments made to Klarna.

No matter which option you choose at the end of your lease, you will never pay more than the retail price of the device, according to Apple.

Apple Upgrade allows you to lease an iPhone for as little as $17.99 per month, with the complete breakdown of starting prices listed below.

iPhone



  • iPhone 17e: From $17.99/month for 24 months

  • iPhone 17: From $22.99/month for 24 months

  • iPhone Air: From $28.99/month for 24 months

  • iPhone 17 Pro: From $31.99/month for 24 months

  • iPhone 17 Pro Max: From $34.99/month for 24 months



Apple Watch



  • Apple Watch Series 11: From $11.99/month for 24 months

  • Apple Watch Ultra 3: From $24.99/month for 24 months

  • Apple Watch HermΓ¨s Series 11: From $40.78/month for 24 months

  • Apple Watch HermΓ¨s Ultra 3: From $47.03/month for 24 months



iPad



  • iPad mini: From $11.99/month for 36 months

  • iPad Air: From $15.99/month for 36 months

  • iPad Pro: From $24.99/month for 36 months



Mac



  • MacBook Air: From $24.99/month for 36 months

  • iMac: From $28.99/month for 36 months

  • MacBook Pro: From $38.99/month for 36 months

  • Mac Studio: From $48.99/month for 36 months



If a device is not listed above, it is not eligible for the Apple Upgrade program at this time. Notable exclusions include the iPhone 16, the Apple Watch SE, the entry-level iPad, the MacBook Neo, and the Mac mini.

You can learn more about the Apple Upgrade program on Apple's website and by reading our coverage of Apple's announcement earlier today.

Apple Upgrade is currently available in the U.S. only.
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New Apple TV and HomePod Mini Reportedly 'Nearly Ready to Launch'

28 Juli 2026 om 16:14
New models of the Apple TV and HomePod mini are "nearly ready to launch," with Apple planning to release them "this fall," according to Bloomberg's Mark Gurman. In other words, the devices would likely launch around September or October.


The report said both devices will be equipped with faster processors that support Siri AI.

Earlier rumors claimed the next Apple TV would be equipped with the A17 Pro chip, which is the oldest chip that supports Apple Intelligence. The device is also expected to feature Apple's N1 chip for Wi-Fi 7, Bluetooth 6, and Thread.

The next HomePod mini is expected to use an Apple Watch's S9 chip or newer. Other previously-rumored features for the speaker include the N1 chip, improved sound quality, a newer Ultra Wideband chip, and a red color option.

The devices will not receive any major design changes, according to Gurman. However, he said the next Apple TV might be accompanied by an updated Siri Remote.

The current Apple TV 4K was unveiled in October 2022, while the HomePod mini was introduced in October 2020, so there has been a long wait for new models. Rumors about new Apple TV and HomePod mini models have been circulating for years and years by this point, but the devices were seemingly postponed until Siri AI launches.

Siri AI is available in the iOS 27, iPadOS 27, macOS 27, watchOS 27, and visionOS 27 betas. Those updates are expected to be released to the general public in September, at which point Siri AI will finally be available to the masses.

The current Apple TV 4K has an A15 Bionic chip from the iPhone 13 series, while the HomePod mini uses the S5 chip from the Apple Watch Series 5.

Both devices received price increases last month. In the U.S., the Apple TV now starts at $199 (up from $129), while the HomePod mini is now $129 (up from $99).
Related Roundups: Apple TV, HomePod mini

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