Apple remains the top manufacturer of satellite-capable smartphones globally, with such devices projected to reach 46% of all smartphone shipments by 2030, according to a new report from Counterpoint Research.


The firm's Smartphone Satellite Connection Report finds that Apple kickstarted the satellite phone trend when it partnered with Globalstar to bring Emergency SOS via satellite to the iPhone 14 in 2022 and has maintained a clear lead since. Samsung leads the Android ecosystem, while Huawei and Google also follow a proprietary approach. Other Android players, including Xiaomi, OPPO, HONOR, and vivo, have aligned with the 3GPP non-terrestrial network (NTN) standard to enable broader scalability and interoperability.

The market is currently dominated by the premium segment, with the lack of compelling everyday use cases limiting broader adoption. 3GPP Release 17 supports only SOS messaging and basic location sharing. Release 18 is expected to expand adoption further across premium brands, but mass-market penetration in the mid-price segment is not anticipated until Release 19.

Qualcomm leads among Android vendors with its Snapdragon X80 and X85 modems, with MediaTek, Samsung, Google, and Huawei all increasing competition. North America is the leading region for adoption, driven by carrier partnerships including T-Mobile with SpaceX, AT&T with AST Mobile, and Rogers with SpaceX, alongside Apple's Globalstar arrangement. Amazon's acquisition of Globalstar is seen as a notable development, potentially opening new connectivity-as-a-service revenue streams.

Counterpoint expects Apple, Google, and Samsung to lead in overall market penetration toward 2030, with Android brands targeting entry-level and mid-range price points seeing slower uptake. Apple recently agreed a new satellite deal with Amazon following its acquisition of Globalstar, and has several new satellite features in development, including Maps via satellite, photos in Messages via satellite, and a satellite API for third-party apps.
This article, "Apple Leads Global Market for Satellite-Connected Smartphones" first appeared on MacRumors.com

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Apple's AirTag item tracker turns five years old today, with the $29 accessory having spent half a decade as the best-selling item tracker in the world.



The ‌AirTag‌ launched on April 30, 2021, alongside the M1 iMac, a new iPad Pro, and a new Apple TV 4K. The coin-shaped accessory has a polished stainless steel back, IP67 water resistance, and a U1 Ultra Wideband chip that powers Precision Finding, a feature that combines haptic, visual, and audio feedback to guide users to a lost item's precise location with the iPhone 11 and later.

Setup works by bringing the tag close to an iPhone, with each ‌AirTag‌ appearing in the Items tab of the Find My app. The ‌Find My‌ network, which relies on Bluetooth signals from nearby Apple devices to relay location data, allows a lost item to be tracked even when out of direct range. The ‌AirTag‌ is priced at $29 for a single tag or $99 for a four-pack, with free engraving available.

Reports of the AirTag being misused for stalking and vehicle theft surfaced within months of launch, with its small size, low price, and the breadth of the ‌Find My‌ network making it an attractive tool for bad actors. Apple released a statement in February 2022 saying incidents of misuse were "rare; however, each instance is one too many," and introduced setup warnings making clear that using an ‌AirTag‌ to track people without consent is a crime in many regions.

A class-action lawsuit filed in California in December 2022, later expanded to include more than three dozen plaintiffs, alleged that the product's accuracy and affordability made it well-suited for misuse, and a federal judge allowed certain claims to move forward in March 2024. Apple and Google later aligned on cross-platform specifications so that Android users receive automatic unwanted tracking alerts alongside iPhone users.

Despite the controversy, Apple says the ‌AirTag‌ became its best-selling item tracking accessory, citing user stories of recovering lost luggage, bicycles, and bags in the years since launch.

Apple released the second-generation AirTag in January 2026. The updated model features a second-generation Ultra Wideband chip with Precision Finding working from up to 50% farther away, an upgraded Bluetooth chip, and a speaker 50% louder than the original. For the first time, Precision Finding also works with Apple Watch Series 9 models and later. A teardown revealed that the speaker magnet is more firmly secured in the second-generation model, making it harder to remove, a modification that had previously been used to silence unwanted tracking alerts. Pricing remains $29 for a single tag and $99 for a four-pack.
This article, "Apple Launched AirTag 5 Years Ago Today" first appeared on MacRumors.com

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