Apple has reportedly abandoned plans for a foldable "iPad Ultra" following years of disappointing sales performance for the iPad Pro.


The claim predominantly comes from the Weibo leaker known as "Instant Digital," who posted the remark in response to a question about whether the ‌iPad‌ would join a rumored "Ultra" series of Apple devices. Instant Digital listed the Apple Watch Ultra, M-series Ultra chips, "iPhone Ultra," and "MacBook Ultra" with an OLED display as products in the pipeline, but explicitly excluded the ‌iPad‌ from that group, citing weak market performance for the ‌iPad Pro‌. They added that Apple now has "no plans" to release an ‌iPad‌ Ultra.

The ‌iPad Pro‌'s sales struggles are well documented. In October 2024, it was reported that shipment projections for the M4 ‌iPad Pro‌ had been significantly cut after weaker-than-expected demand following its launch earlier that year. DSCC analyst Ross Young lowered his full-year 2024 forecast from up to 10 million units to just 6.7 million, with shipments of the 13-inch model projected to fall by more than 50% and 90% in the third and fourth quarters respectively.

Young attributed the sluggish reception in part to the high price point, with the 11-inch model starting at $999 and the 13-inch at $1,299, levels that deter buyers who view tablets as secondary devices alongside a smartphone or laptop. ‌iPad‌ revenue has declined for three consecutive years, and the category accounted for just 6.73% of Apple's total revenue in 2025.

In his latest "Power On" newsletter, Bloomberg's Mark Gurman said that Apple has been developing a 20-inch foldable ‌iPad‌, describing the project as a priority for Senior Vice President of Hardware Engineering and future Apple CEO John Ternus. Gurman noted, however, that the device "may end up being a wacky experiment that doesn't see the light of day, according to several people who have worked on it."

The rumored foldable ‌iPad‌ has a long and troubled development history. Last October, it emerged that engineering challenges tied to weight, features, and display technology had pushed Apple's target launch from 2028 to 2029 or later. The device was reportedly being developed with a large Samsung OLED display, with Apple focused on minimizing the visible crease, just like the upcoming foldable iPhone.

Prototype units reportedly weighed around 3.5 pounds, making them heavier than a 14-inch MacBook Pro and nearly three times the weight of a 13-inch ‌iPad Pro‌. The device could have been priced as high as $3,900, roughly triple the $1,299 starting price of the 13-inch ‌iPad Pro‌.

There has also been uncertainty about how the product would be categorized. In March, Gurman noted that a "gigantic" foldable ‌iPad‌ would challenge Apple's tradition of keeping the Mac and ‌iPad‌ as separate product lines, with some internally describing it as a foldable ‌iPad‌ and others as an all-display MacBook. When closed, the device reportedly resembles a Mac, with an aluminum shell and no exterior display. The design is said to be similar to Huawei's MateBook Fold, an 18-inch foldable tablet currently priced at $3,400.

The reports come against a backdrop of Apple's rumored plans to expand its "Ultra" branding across multiple product lines. At least three Ultra devices are believed to be in the pipeline for this year alone: a foldable ‌iPhone Ultra‌ priced at around $2,000, AirPods Ultra with cameras for Visual Intelligence, and a MacBook Ultra featuring a touch-enabled OLED display priced up to 20% above the current ‌MacBook Pro‌ lineup. A source speaking to Macworld subsequently corroborated the ‌iPhone Ultra‌ and MacBook Ultra names.

Apple already applies the "Ultra" moniker to Apple Watch Ultra, M-series Ultra chips, and CarPlay Ultra. An ‌iPad‌ Ultra might seem like a natural fit for a family of higher-end, more experimental hardware at the top of each lineup, but with the ‌iPad Pro‌ already struggling to find buyers at its current price point, the question of whether sufficient demand exists for an even more expensive ‌iPad‌ may be answering itself.
This article, "Apple Has Likely Abandoned 'iPad Ultra' Plans" first appeared on MacRumors.com

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A leaker claims Apple is currently embroiled in an internal debate over whether MagSafe should remain a standard iPhone feature.


The Weibo leaker known as "Instant Digital" says that when ‌MagSafe‌ was first introduced, the mood inside Apple was reportedly aggressive about its expansion. ‌MagSafe‌ for the iPhone was introduced with the iPhone 12 lineup in 2020, bringing a ring of magnets to the back of the device for snap-on charging and accessory attachment. The ecosystem has since expanded significantly, with dozens of third-party wallets, cases, stands, and chargers built around the standard.

There were purportedly even plans to bring built-in ‌MagSafe‌ magnets to the iPad lineup, something the leaker previously hinted at, though those plans never materialized. Bloomberg's Mark Gurman first reported in 2021 that Apple was testing a glass-backed iPad Pro that would support wireless charging, specifically noting that MagSalfe was under consideration. A follow-up report in early 2022 suggested Apple had prototyped an iPad Pro with a large glass Apple logo that would serve as the wireless charging area, an approach aimed at avoiding the fragility of an all-glass back. Neither design made it to a shipping product. The rumors resurfaced in late 2023, with reports suggesting that the then-upcoming iPad Pro could include MagSafe support, based on information from sources familiar with Apple's magnet suppliers. The redesigned M4 ‌iPad Pro‌ that launched in 2024 still shipped without the feature.

Now, Instant Digital claims that confidence around ‌MagSafe‌ has given way to uncertainty. The leaker says Apple is weighing the costs of including ‌MagSafe‌ magnets in the iPhone against the strength of the accessory ecosystem that has grown up around the feature, though the nature of the debate and what any change might look like remains unclear.

The iPhone 16e launched without ‌MagSafe‌, making it the first new iPhone in years to omit it. Many iPhone 16e owners, as well as users of older iPhones without built-in magnets, turned to third-party cases with embedded magnet rings as a workaround, though the experience is generally considered to be inferior to native ‌MagSafe‌ support. The decision nonetheless drew criticism, and Apple reversed course with the iPhone 17e, restoring ‌MagSafe‌ support when the device launched earlier this year.

There is no indication that ‌MagSafe‌ is at imminent risk of disappearing from the iPhone lineup. However, the upcoming foldable "iPhone Ultra" may be a different story. Dummy models of the device show no visible indentations for the internal magnet array that ‌MagSafe‌ requires, suggesting the feature could be absent at launch. The iPhone Ultra is rumored to be just 4.5mm thin when unfolded, and it is thought that the device may simply be too slim to accommodate the magnets. If that proves accurate, the ‌iPhone Ultra‌ would be both the most expensive iPhone ever, with a starting price rumored at around $2,000, and the first new high-end model to ship without ‌MagSafe‌ since the iPhone 11 Pro.

While the wording of Instant Digital's post is somewhat ambiguous, it raises the possibility that Apple could be at least considering pulling ‌MagSafe‌ from its standard iPhone models, potentially making it exclusive to higher-end devices. Recent reports suggest that the standard iPhone 18 is being downgraded to cut costs.

An alternative scenario could see Apple scale back its in-device ‌MagSafe‌ implementation, relying more heavily on cases with embedded magnets to provide compatibility, as many iPhone 16e users already do. Given that Qi2, the open wireless charging standard now widely adopted across the industry, is built directly on ‌MagSafe‌'s magnet ring specification, a full removal of the feature from the entire iPhone lineup seems unlikely.
This article, "Apple Reportedly Questioning Whether iPhone Should Drop MagSafe" first appeared on MacRumors.com

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