Apple remains on track to launch its first smart home device with a screen before the end of the year, according to Bloomberg's Mark Gurman.


Gurman reiterated that the device will use facial recognition to determine who is standing in front of it and serve up personalized content for that individual user. The description lines up with code found in macOS Tahoe 26.7 earlier this week, which revealed that the smart home hub will support multiple user profiles and use "ambient sensing" to verify identity. Apple is also readying a new Apple TV and an updated HomePod mini as part of the same renewed push into the home, according to Gurman.

Apple's smart home hub has been rumored for years. It is rumored to feature a square, seven-inch display with a front-facing camera, running an operating system closer to tvOS than iOS, with a home screen built around quick-access widgets. Pricing is expected to land somewhere around $350.

Apple originally intended to release the device in spring 2025, then targeted spring 2026, before pushing it back to September because Siri AI was not ready. Gurman reported over the weekend that Apple is rearranging sections of its retail stores to accommodate new smart home products.
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Apple today quietly introduced updated Magic Keyboard models with revised U.S. English key labeling.


On the new keyboards, the tab, caps lock, shift, return, and delete keycaps are labeled with glyphs rather than edge text. On the full-size models with a numeric keypad, the change goes further, with the home, page up, page down, end, clear, and enter keys also swapping their text labels for symbols.

Four models have been updated: the Magic Keyboard, the Magic Keyboard with Touch ID, and the Magic Keyboard with Touch ID and Numeric Keypad in both white keys and black keys.

The one U.S. English model Apple has not refreshed is the Magic Keyboard with Numeric Keypad, which lacks ‌Touch ID‌ and continues to use text labels on the same keys.

The change mirrors the one Apple made to its laptops earlier this year, when the new MacBook Air, MacBook Pro, and MacBook Neo adopted glyphs on the same set of keys.

Since the U.S. English layout is the default option in Canada, Australia, New Zealand, and Singapore, among other countries, the new labeling effectively extends well beyond the United States. Apple has used glyphs on its British English and other European layouts for some time, so the symbols will already be familiar to customers there.
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Apple today announced the M5 Ultra, which the company says is its most powerful chip ever.


The M5 Ultra is built by connecting two dual-die M5 Max chips using Apple's next-generation UltraFusion technology, which is the first time Apple has used a quad-die architecture in an M-series chip. UltraFusion increases inter-die bandwidth to over 4.4TB/s and connection density by more than 6x, allowing the four dies to function as a single processor.

The chip includes an CPU with up to 36 cores, containing 12 super cores and 24 performance cores, delivering up to 1.25x higher single-threaded performance and up to 1.3x higher multithreaded performance than the M3 Ultra.

Its GPU scales up to 80 cores, with a Neural Accelerator built into each core for the first time on an Ultra chip. Apple says this delivers up to 4.3x the peak AI compute performance compared to the M3 Ultra, along with up to 1.8x faster graphics than the previous-generation chip.

The M5 Ultra also includes a 32-core Neural Engine and a more capable Media Engine, with twice the video encode and decode blocks as M5 Max, allowing users to simultaneously play up to 33 streams of 8K ProRes 422 at 30 fps.

The chip supports up to 512GB of unified memory and up to 1.2TB/s of memory bandwidth, a 50% increase over M3 Ultra. Apple says the added memory and bandwidth let users store large datasets locally, increase tokens per second, and run large language models with hundreds of billions of parameters entirely on device.

The M5 Ultra is exclusively available in the new Mac Studio, which is available for pre-order today, with availability beginning on September 22. Configurations with 512GB of memory launch in late October.
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Apple today announced the M6 chip, its first built using a 2-nanometer process and featuring a Dual 16-core Neural Engine.


Apple says the 2nm process packs greater transistor density into a smaller die, contributing to the chip's overall gains in performance and power efficiency.

The M6 chip features a larger, more powerful 12-core CPU, two more cores than the M5, made up of two super cores, four performance cores, and six efficiency cores. Apple says the chip delivers the world's fastest single-threaded performance and up to 1.2x faster multithreaded performance than the M5, and up to 2.4x faster than the M1.

The chip also features a 12-core GPU, with two more cores than the M5, with a Neural Accelerator built into each core. Apple says this delivers nearly a 30% increase in peak GPU compute for AI compared to the M5, and more than 8x compared to the ‌M1‌, resulting in faster prompt processing for on-device LLMs.

The GPU also gains updates to the shader core architecture, Dynamic Caching, and hardware-accelerated ray tracing, along with a 50% increase in geometry rates for more complex graphics.

The M6 introduces a Dual 16-core Neural Engine, offering up to 2x the peak compute of previous generations. Apple says system frameworks can automatically use both engines at once, allowing applications to run AI models faster.

The chip supports up to 32GB of unified memory and up to 170GB/s of unified memory bandwidth, which is a 10% increase over M5 and 2.5x more than the ‌M1‌.

The M6 debuts in the new Mac mini, which launches on Tuesday, September 22.
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Apple today announced new Mac Studio models with the M5 Max and M5 Ultra chips, the latter of which is the company's most powerful chip ever.


The new ‌Mac Studio‌ features a next-generation SSD architecture built on PCIe Gen 6 that Apple says is up to twice as fast as before. The machine also gains Thunderbolt 5 ports with up to 120Gb/s of bandwidth, along with Wi-Fi 7 and Bluetooth 6 for the first time via Apple's N1 chip. The new ‌Mac Studio‌ also supports genlock over USB-C and can drive up to eight displays.

The M5 Ultra chip includes an up to 36-core CPU that contains 12 super cores and 24 performance cores. It delivers up to 1.25x higher single-threaded performance and up to 1.3x higher multithreaded performance than the M3 Ultra from the previous generation ‌Mac Studio‌.

The M5 Ultra features a GPU with up to 80 cores, and a Neural Accelerator is built into each core, offering up to 4.5x the peak GPU compute for AI tasks compared to the M3 Ultra and more than 6x compared to the M1 Ultra. Apple says the GPU's latest shader core technology, paired with second-generation Dynamic Caching, hardware-accelerated mesh shading, and third-generation ray tracing, delivers up to 40% faster graphics performance than the M3 Ultra.

The chip also includes a more capable Media Engine, with dedicated hardware for H.264, HEVC, four ProRes encode and decode engines, and hardware-accelerated AV1 decode, along with a 32-core Neural Engine for on-device AI tasks.



The M5 Ultra is built by connecting two dual-die M5 Max chips using Apple's next-generation UltraFusion technology, which increases inter-die bandwidth to over 4.4TB/s and connection density by more than 6x, allowing the four dies to function as a single processor.

The new ‌Mac Studio‌ with the M5 Ultra supports up to 512GB of unified memory and up to 1.2TB/s of memory bandwidth, which is a 50% increase over M3 Ultra. Apple says the added memory and bandwidth allows users to store large datasets locally, increase tokens per second, and run large language models with hundreds of billions of parameters entirely on device.

Users can also cluster multiple ‌Mac Studio‌ systems together using built-in support for Thunderbolt 5 and RDMA (remote direct memory access), creating a shared memory pool across systems. Apple says a cluster of four ‌Mac Studio‌ systems delivers up to 3x faster AI inference than a single system.

The ‌Mac Studio‌ is also now available with the M5 Max chip, offering an 18-core CPU with 6 super cores and 12 performance cores, up to 40 GPU cores, up to 128GB of unified memory with up to 614GB/s of memory bandwidth, and up to 8TB of storage. Apple says the M5 Max delivers up to 3.9x faster AI performance than the previous generation.

The new ‌Mac Studio‌ will be released on September 22, but the model with 512GB of unified memory launches in late October. It is available for pre-order now.
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Apple's new Apple Watch models will feature upgrades to fitness tracking, according to Bloomberg's Mark Gurman, who otherwise characterized this year's changes to the lineup as "minor."

Gurman said much the same in July, pointing to faster performance and better health and fitness tracking in the absence of any design overhaul.
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Ahead of the announcement of the iPhone 18 Pro, ‌iPhone 18 Pro‌ Max, and first foldable iPhone next month, a new study from trade-in comparison site SellCell finds that most iPhones lose a considerable amount of trade-in value in the 10-day window between Apple's announcement and the actual product launch.


Looking at the launch of the iPhone 15, iPhone 16, and iPhone 17 lineups, SellCell found that trade-in values dropped for 117 of 156 models tracked, or 75% of the total, between announcement day and release day. That window saw the steepest declines for the ‌iPhone 17‌ lineup last year, with 50 of 54 iPhone models (92.6%) losing value, with an average drop of $36.46 per device.

The largest individual declines came from older models still on the trade-in market at the time. The ‌iPhone 16‌ Plus 512GB fell from $695 to $566, a $129 drop and the largest loss in the dataset. The iPhone 15 Plus 128GB saw the steepest percentage decline, falling from $440 to $351, a loss of 20.2%.

SellCell paired the pricing data with a survey of 2,000 U.S. iPhone users. 61.4% of respondents said they plan to keep their current iPhone until a replacement is in hand and set up, rather than trading it in around the announcement. The most common reasons cited were needing the phone for continued use and needing to transfer data, which together accounted for 77.4% of responses.

Apple updated and largely increased its own official trade-in estimates last month ahead of the ‌iPhone 18 Pro‌ and foldable iPhone announcement.
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The Apple Watch Series 12 is almost certain to be introduced at Apple's annual iPhone event next month, and the rumors point to another quieter upgrade year for the device.


Apple has not altered the Apple Watch's design since the Series 10 arrived in 2024, and it is not expected to change this year either, making 2026 the third year of the current case. This isn't unusual since every Apple Watch casing design has lasted through three successive generations before being refreshed.

Bloomberg's Mark Gurman believes the Series 12 will continue a run of "modest upgrades," with virtually everything of significance happening internally. Here are all of the features and changes rumored for the device so far:

• New chip: Last year's Apple Watch Series 11 retained the same S10 chip as its predecessor for the first time, and the S10 chip is itself functionally the same as 2023's S9 chip. After three generations of the same chip, the Apple Watch Series 12 is highly likely to deliver the first meaningfully new chip for the device in years. Evidence of this has also been spotted in internal Apple code. The new chip will likely be branded as the "S11," but it could be the "S12" if Apple wants to keep its numbering in line with the series.


• Longer battery life: A known leaker on the Chinese social media platform Weibo said in May that Apple is prioritizing battery life with the Series 12, pursuing a physically larger battery as well as efficiency gains elsewhere in the device. Apple rates the Series 11 at up to 24 hours on a charge, or up to 38 hours in Low Power Mode.


• Health and fitness improvements: Gurman referred to a number of health and fitness upgrades for the device without detailing them. DigiTimes pointed to a new blood pressure notification feature awaiting FDA clearance, which would build on the hypertension notifications Apple introduced last year, and claimed at least one high-end model is due a significant sensing upgrade involving eight sensors arranged in a ring.


• Ceramic case option: Gurman reported this month that the Apple Watch's distinctive ceramic casing is set to return either this year or in 2027, and the leaker and prototype collector known as "Kosutami" since claimed it will arrive with the Series 12. The finish has been absent from the lineup for six years and would give Apple a high-end case option above titanium for the first time since 2020.


• New colors and bands: Gurman expects to see the device unveiled with a fresh collection of case finishes and band options.

Leaked code related to the Apple Watch Series 12 included references to "AppleMesa," Apple's codename for Touch ID, prompting rumors that a sensor could sit under the display or in the side button. The same leaker who flagged the battery focus denied the claim, arguing that it would add cost and consume internal space better given over to the battery. Gurman said he does not expect any significant design changes to the Series 12 or Ultra 4, which a fingerprint sensor would almost certainly require, so the rumor seems unlikely to pan out.

A rumor about a new sensor embedded in the band looks similarly improbable. Kosutami claimed in July that the Series 12 could ship with at least one health sensor in a band, which would be a first for the product. Every existing model houses its sensors in the case itself, and no other source has corroborated the claim.

The Apple Watch Series 12 is expected to be announced alongside the Apple Watch Ultra 4, iPhone 18 Pro, ‌iPhone 18 Pro‌ Max, and foldable "iPhone Ultra." There is not expected to be a new Apple Watch SE this year.
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Apple's 20th-anniversary iPhone will be made using the same glass manufacturing process developed for the iPhone Air, according to the leaker known as "Fixed Focus Digital."


In a new post on Weibo, the leaker said that ‌iPhone Air‌ manufacturing equipment has been modified to produce more rounded glass components for next year's 20th anniversary iPhone, which has helped to reduce Apple's manufacturing costs. The leaker added that overall heat dissipation and thinness have both improved substantially as a result of the changes.

The claim builds on the leaker's earlier report that a supply chain facility had finished renovations ahead of "iPhone 20" production, with manufacturing quality expected to land somewhere around that of the first-generation ‌iPhone Air‌. The ‌iPhone Air‌ is Apple's thinnest iPhone to date at 5.6mm and uses a polished titanium frame with a glass back.

The report adds incremental detail to a redesign that has been rumored for well over a year. Bloomberg's Mark Gurman reported that Apple is aiming for a "mostly glass, curved iPhone without any cutouts in the display" to mark the iPhone's 20th anniversary, with curved glass wrapping around all sides of the device.

The 20th-anniversary iPhone models are expected to launch in the fall of 2027, following the iPhone 18, iPhone 18e, and ‌iPhone Air‌ 2 in the spring.
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Apple is preparing to raise iPhone prices following similar moves from Samsung and Google, according to Bloomberg's Mark Gurman.


Apple raised prices on almost every major product category two months ago, with affected Macs and iPads rising about 23% on average. In the latest edition of his "Power On" newsletter, Gurman said that the iPhone faces the same memory and chip supply chain issues affecting Apple's other products, so a price increase "remains inevitable."

Apple has apparently been closely observing how Samsung and Google respond to higher component costs. Both companies raised prices on their latest smartphones by about $100. Matching that increase would put the iPhone 18 Pro's starting price at $1,199, up about 9% from the current iPhone 17 Pro's $1,099 starting price.

Given the severity of the memory crunch, Gurman says that is a "fairly modest bump," suggesting Apple is absorbing some of the added costs itself. The company has already warned of pressure on gross margins this quarter, which is a sign it is not passing on all of its growing expenses to customers.

Apple still has good reason not to push too far. A $100 increase would keep the iPhone broadly in Samsung's pricing territory and avoid the "sticker shock" of the steeper hikes imposed on the Mac and iPad. Nevertheless, Gurman says that Apple has room to go higher, since the Mac and ‌iPad‌ price increases were far larger and the iPhone has a loyal customer base to draw on. The new Apple Upgrade subscription program could also soften the blow by allowing buyers to spread the higher cost across monthly payments rather than paying the full price upfront.
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The Vision Pro headset was internally called "Reality Pro" for a significant stretch of its development before Apple settled on the name it ultimately shipped with, according to the prototype collector and leaker known as "Kosutami."


In a post on X, Kosutami wrote that the "Apple Vision Pro was originally called Reality Pro" during the early stages of development, pointing to an internal string, "realityprorealityosdev."

The Reality Pro name is not new information. Bloomberg's Mark Gurman reported in September 2022 that Apple's first headset would likely launch as "Apple Reality Pro." In August 2022, trademark filings for "Reality One," "Reality Pro," and "Reality Processor" surfaced in the United States and several other countries, filed through a shell company called Immersive Health Solutions LLC, a tactic Apple has used before to keep upcoming product names under wraps.

Those filings followed an earlier trademark application for "realityOS" dated December 2021 and filed by another apparent shell company, Realityo Systems LLC, after developers had already spotted realityOS references inside Apple's own software and App Store upload logs. By mid-2023, additional trademark activity surfaced for terms like "xrOS," "xrProOS," "realityproOS," and "realOS."

Apple ultimately unveiled the headset as the Vision Pro at WWDC 2023, seemingly dropping the Reality branding entirely for both the device and its operating system, which shipped as visionOS. The switch came late enough in development that traces of the old naming, like the string Kosutami highlights, persisted in internal builds and software.

Apple reportedly retains trademark rights to "Reality Pro" and "Reality One," which could matter in China, where Huawei holds a ten year license to the Vision Pro trademark until 2031. Gurman said that Apple could fall back on Reality Pro branding in markets where Vision Pro is unavailable as a trademark.

Vision Pro launched in the U.S. in February 2024 at $3,499. Apple this week laid off around 100 members of its Vision Products Group and largely shut down its Vision Pro gaming and immersive video teams. The cuts follow reports that Apple has effectively shelved the product line, having already canceled both a redesigned Vision Pro 2 and the cheaper "Vision Air" as the company's attention shifts to smart glasses instead.
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YouTuber Michael Fisher, known as "MrMobile," joins us on this week's episode of The MacRumors Show to talk through key rumors about the "iPhone Ultra" and how the device could compare to rivals.


Michael has covered the foldable phone category since 2019 and personally owned or reviewed nearly every major device in it, from the original Galaxy Fold to Samsung's newly redesigned Galaxy Z Fold8. He still carries a Motorola Razr Ultra as his personal phone alongside a rotating stack of review units.

Apple's foldable iPhone, rumored to be called the "‌iPhone Ultra‌," is widely expected to be announced alongside the iPhone 18 Pro this fall, featuring a 7.8-inch inner display, a 5.5-inch cover screen, the A20 chip, and a starting price above $2,000.

Much of the design speculation centers on Apple adopting a shorter, wider form factor similar to the Z Fold8 and older Pixel devices, rather than the taller, narrower shape most foldables have used for years. To minimize the crease that has plagued the category since the original Galaxy Fold, Apple is reportedly pursuing a layered glass display structure paired with a liquid metal hinge.

The foldable is reportedly expected to ship with just two rear lenses and no telephoto camera, despite engineering compromises made elsewhere to fit in a Camera Control button, while Samsung's competing Z Fold8 Ultra ships with a three-lens system that includes a telephoto with 3x optical zoom. The foldable iPhone is also expected to use Touch ID built into the side button rather than Face ID, since there is reportedly no room for the TrueDepth sensor array in such a thin chassis.

Pricing has been a recurring point of speculation, with Bloomberg's Mark Gurman saying the foldable will "cross the $2,000 threshold" in the U.S., which would make it Apple's most expensive iPhone ever. Durability is also likely to face scrutiny, given the hinge failures that plagued the original Galaxy Fold and the fact that Samsung's current foldables still lack a full dust resistance rating years into the category's existence.

Code strings found in the iOS 27 beta reference a hinge angle, which could hint at foldable-specific software features, and Apple has already introduced new app adaptation protocols, likely as preparation for the device.

See more of Michael's work over on his YouTube channel. Fisher is also a co-founder of Clicks, which makes physical keyboard accessories for smartphones. The MacRumors Show has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips.



You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or other podcast apps. You can also copy our RSS feed directly into your player.



If you haven't already listened to the previous episode of The MacRumors Show, catch up to hear our discussion about how the Apple Watch is seemingly heading into one of its least eventful new generations, yet the rumors stacking up behind it describe the most radical rethink in the product's history coming later.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Kayci Lacob, Kevin Nether, John Gruber, Mark Gurman, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

‌The MacRumors Show‌ is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also email us at podcast@macrumors.com or head over to The MacRumors Show forum thread. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.
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Code found in Apple's backend car key system suggests the company is preparing to add support for MG vehicles.


The discovery indicates Apple has begun preparing car key support for SAIC Motor's MG brand. With an Apple Car Key, drivers can use their iPhone or Apple Watch to lock, unlock, and start a compatible vehicle instead of relying on a traditional key fob, with support for Express Mode that works without authentication.

MG began as a British sports car marque in 1924 before China's SAIC Motor acquired the brand in 2007, and it has since become one of the fastest-growing car brands in Europe. The company recently delivered its one millionth car to a European customer, with roughly 386,000 of those sales coming from the UK alone, where MG now holds more than four percent of the market and ranks among the country's 10 largest car makers by volume. That growth has been driven in large part by MG's electric lineup, including the MG4 and MG Cyberster.

As with other backend references to expanded Apple Car Key support, the code does not indicate which MG models will be compatible or provide a timeframe for rollout, and MG has not yet announced support for the feature. Its addition to Apple's backend code does suggest, however, that its release could soon be on the way.
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Apple paid $17 billion in taxes to Ireland last year, which is 40% of its $43 billion worldwide total (via the Financial Times). The figures were disclosed for the first time under new EU rules requiring large companies to break down their finances by country.

The payment was significantly boosted by the EU's top court ordering Apple in 2024 to pay €13 billion in back taxes, after ruling that Ireland had granted the company unlawful state aid resulting in a tax rate of less than 1%.
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Apple gained ground in India, Latin America, and Europe even as all three markets contracted, according to a new series of Counterpoint Research reports.


Between late March and the beginning of August, Indian smartphone sales ran 14% behind the equivalent stretch of 2025, and the market slipped for three straight weeks once major promotions in July had finished. Apple outperformed every rival with a 15% rise, which Counterpoint attributes to strong iPhone 17 demand holding up alongside continued affordability offers. Samsung and OPPO each grew just 4% in the country.

The research firm added that promotions are borrowing demand from the weeks either side of them, rather than growing the market. Amid broad price rises, Counterpoint expects the Indian smartphone market to finish 2026 down around 13%.

Latin American smartphone shipments fell 10% in the second quarter, which is the region's steepest annual drop since the third quarter of 2023. Apple and Samsung were the only brands to grow, by 5% and 6% respectively, while Motorola, HONOR, and Xiaomi all receded in the market. Apple's gains apparently came from absorbing component cost increases rather than passing them on to customers, and the company now accounts for roughly 51% of everything sold above $600 in the region.

European shipments dropped 10% to 35 million units, which is the weakest second quarter in three years. Apple added nine percentage points of market share to achieve parity with Samsung, with each now on 34%, and Xiaomi on 15%. No other brands sit above 4%. Counterpoint expects further declines as inventory dries up, but forecasts that Apple will continue outperforming the wider market.

The smartphone market in China was down 8.6% across the first 30 weeks of the year, with the rate of decline widening back into double digits once the popular 618 shopping festival had concluded. Apple's sales have slowed since July, with discounts pulled back across retail channels and much of the summer's demand already spent during promotions. Counterpoint expects that lull to last until the new iPhone lineup arrives. Huawei, meanwhile, led the market throughout in the region, holding more than a fifth of weekly sales since April.

Counterpoint expects constrained memory supply and elevated prices to run through the remainder of 2026, with a recovery unlikely before 2028. Apple is expected to introduce its next iPhone lineup in September, featuring the iPhone 18 Pro, ‌iPhone 18 Pro‌ Max, and foldable "iPhone Ultra."
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Apple plans to resurrect its ceramic Apple Watch casing with this year's Series 12 model, according to the leaker and prototype collector known as "Kosutami."


In a new post on X, Kosutami said that the casing will return with the Series 12. Apple first introduced a ceramic Apple Watch Edition with the Series 2 in September 2016, replacing the original gold Edition model and bringing the line's price down from thousands of dollars to a comparatively modest $1,249.

The white ceramic finish, made from a compressed zirconia and alumina powder polished with a diamond slurry, was marketed as being four times as hard as stainless steel. Apple expanded the material a year later with a gray ceramic option alongside the Series 3, but the Edition line disappeared entirely for the Series 4 in 2018, with Apple dropping ceramic and offering no high-end case option at all that year.

The white ceramic finish returned for the Series 5 in 2019 alongside an all-new titanium option, before Apple discontinued it for good when the Series 6 launched in 2020. The material has been absent from the Apple Watch lineup for six years since. It has since become one of the more sought after finishes among collectors on the resale market.

Earlier this month, Bloomberg's Mark Gurman reported that the ceramic case option is expected to return either this year or in 2027. Kosutami's latest post suggests that the feature will indeed arrive this year.

The Apple Watch Series 12 is expected to feature a new chip for improved performance, alongside a selection of other small upgrades. The device is expected to be introduced alongside the Apple Watch Ultra 4, iPhone 18 Pro, ‌iPhone 18 Pro‌ Max, and first foldable iPhone next month.
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The leaker known as "DuanRui" today shared video and images of cases designed for the iPhone 18 Pro Max, potentially offering an early look at some of the new color options for Apple's official accessories.


The cases themselves are fake, featuring the same model number used for existing iPhone 17 Pro accessories, but they could still be based on the genuine cases Apple is expected to release alongside the ‌iPhone 18 Pro‌ and ‌iPhone 18 Pro‌ Max next month.

Ahead of every major new iPhone announcement, dupe accessories like these tend to circulate in China well before Apple's official unveiling. Case makers frequently work from leaked dimensions and CAD files to get their molds ready in time for launch day, and while some manufacturers take creative liberties and expand their lineups beyond what Apple ends up shipping, such as continuing to offer leather cases, the fakes can still offer an early indication of some of the genuine accessories to come.

One clip shows an Apple-style clear case tinted light blue. It retains the opaque square in the center of the case that conceals the MagSafe magnets, a design first introduced last year on the iPhone 17 Pro's clear case due to the relocated Apple logo on the device. It was criticized by some for its appearance, particularly with Cosmic Orange and Deep Blue. The light blue tint is notable given that the ‌iPhone 18 Pro‌ is rumored to come in a Light Blue finish, which this case would complement.



The TechWoven cases shown in the images appear in a wider range of colors than what Apple currently offers, featuring black, cherry red, brown, green, blue, and taupe. Apple's existing iPhone 17 Pro TechWoven cases come in just five colors: blue, purple, black, sienna, and green.



The cherry red option stands out in particular, as it would match the eye-catching "flagship" "Dark Cherry" finish widely rumored for the ‌iPhone 18 Pro‌ models.

The ‌iPhone 18 Pro‌ and ‌iPhone 18 Pro‌ Max are expected to launch alongside the first foldable iPhone, dubbed the "iPhone Ultra," in September.
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Cultured Code today released Things 3.23, featuring a significant update to the app's handling of repeating to-dos, addressing two of the most requested changes from users.


Until now, repeating to-dos in Things lacked some of the flexibility of standard to-dos and today's update closes that gap along with a handful of valuable smaller refinements throughout the app. The latest update's changes include:

• Complete repeating tasks early: Repeating to-dos now display a regular checkbox, just like any other to-do, allowing them to be completed early, with the next copy scheduled based on the existing rule.


• Make Exception or Update Rule: Rescheduling a fixed-schedule repeating to-do by moving it to a new date now prompts a choice between "Make Exception," which moves only that instance and leaves the rest of the schedule untouched, and "Update Rule," which changes the recurrence pattern itself going forward, so moving a Monday to-do to a Tuesday makes it repeat every Tuesday from then on.


• After-completion repeat changes: To-dos that repeat a period of time after completion, rather than on a fixed schedule, simply move to the new date when rescheduled, with no prompt.


• Create Next Copy: Selecting "Repeat" then "Create Next Copy" allows users get a head start on a to-do or project before its scheduled date, adding notes or completing checklist items in advance.


• Repeat icon: Generated copies of repeating to-dos now feature a small grey repeat icon to indicate their origin.


• Redesigned setup dialog: The setup dialog for configuring repeating to-dos now has a visual refresh with easier date selection.


• Bulk actions: Multiple repeating to-dos can now be paused, resumed, or stopped at once.


• Unified codebase: The display and editing of to-dos, both within lists and when expanded, is now driven by the same code across the Mac, iPadOS, and iOS.

Things already featured a list that gathers all repeating to-dos and projects along with their upcoming generated copies in one place, accessible by typing "Repeating" into the app's search field.

Things 3.23 is available now as a free update on the App Store for the Mac, iPad, iPhone, and Vision Pro. The update requires macOS 13.3, iOS and iPadOS 16.4, watchOS 9.1, and visionOS 26, or newer.
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Apple is hiring a Studio Producer for its Fitness+ service with a background in live production, in what could be a hint at the future of the service.


The job listing was posted last month, detailing an in-person role at Apple's Santa Monica studio. It calls for someone with a "strong foundation in live or live-to-tape multi-camera production and a genuine curiosity about where live content is headed next." Apple says it wants a "creative collaborator" who is "excited to experiment with new formats" and "push the boundaries of what live fitness content can be."

The role's actual list of responsibilities reads like Fitness+ production management rather than anything specific to live content. While Fitness+ is not a live service, many of the skills applicable to live production would likely be transferable to its needs.

Apple Fitness+ launched in 2020 as a library of trainer-led workout and meditation videos available on the iPhone, iPad, and Apple TV, all shot in advance and streamed on demand, with Apple Watch integration for workout metrics. Apple has never offered Peloton-style live classes, real-time leaderboards, or scheduled sessions through the service, so the listing's repeated emphasis on live production skills appears to mark new territory, even if the responsibilities section stops short of describing what that live content would look like.

The job listing arrives as Apple continues to consider Fitness+'s future. Bloomberg's Mark Gurman reported in November that Fitness+ was "under review" amid a broader reorganization, describing it as one of Apple's "weakest digital offerings" due to high churn and low revenue. Apple health vice president Sumbul Desai took over the service as part of that restructuring, with the health division now reporting directly to services chief Eddy Cue.

Gurman said in February that the review was still ongoing, and guessed that Apple would eventually merge Fitness+ with the Health app directly in some form, "perhaps offering it as a combined subscription." He did not mention any plans for live content.

Thanks, Anthony!
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On this week's episode of The MacRumors Show, we discuss how the Apple Watch is seemingly heading into one of its least eventful new generations, yet the rumors stacking up behind it describe the most radical rethink in the product's history coming later.


The most eye-catching change potentially coming this year is not a new feature at all, but a case material Apple abandoned six years ago. Bloomberg's Mark Gurman says the white ceramic casing is set to return either this year or in 2027, reviving a finish that has become one of the more sought after options among collectors on the resale market.

Ceramic arrived with the Apple Watch Series 2 in September 2016, replacing the gold "Edition" model and bringing the top of the line down from thousands of dollars to $1,249. Apple marketed the finish as four times as hard as stainless steel. A gray option followed alongside the Series 3, before the Edition line vanished entirely with the Series 4 in 2018. White ceramic came back for the Series 5 in 2019 alongside titanium, then Apple discontinued it for good when the Series 6 launched in 2020.

Everything else expected of the Apple Watch Series 12 and Apple Watch Ultra 4 is considerably more restrained. Gurman believes the pair will continue the trend of "modest upgrades," featuring a meaningful performance increase. The Series 11, Ultra 3, and SE 3 all reused the S10 chip, which was itself barely changed from the S9 introduced in 2023.

Gurman also expects new color and band options and a number of health and fitness upgrades, but no design changes, meaning a third year for the case introduced with the Apple Watch Series 10 in 2024. He does not expect an Apple Watch SE 4 this year at all.

Separately, a known Weibo leaker claims Apple is focused on longer battery life with the Series 12. Apple rates the Series 11 at up to 24 hours on a charge, or up to 38 hours in Low Power Mode. Both new models are expected next month alongside the iPhone 18 Pro, ‌iPhone 18 Pro‌ Max, and Apple's first foldable iPhone.

Looking to the future, the leaker known as "Instant Digital" claims a major overhaul is due in 2027 or 2028, built around a new band attachment system that would free up internal space for a larger battery and break compatibility with the existing bands. The leaker went as far as advising anyone planning a 2027 purchase to hold off on buying extra bands in the meantime.

If accurate, it would resurrect the "Apple Watch X" plan Gurman reported on in 2023, which promised a magnetic band system, a thinner case, and a microLED display for the device's 10th anniversary. None of that ultimately arrived.

The timing also fits Apple's roughly three year design cadence, running from the original model through to the Series 3, the Series 4 through to the Series 6, and the Series 7 to through the Series 9. Apple has separately been evaluating next-generation OLED backplane technology for the 2027 model, while DigiTimes claimed at least one high-end model is due a significant redesign including eight sensors arranged in a ring on the underside.

Beyond that, Apple appears to be reevaluating the Apple Watch lineup as a whole. Gurman says the industrial design team has been exploring a broader rethink of its smartwatches, taking the resurgence of screenless fitness bands and smart rings seriously enough to consider Apple Watch style devices with no display, alongside new screen types and case sizes. A round display has been contemplated, though Gurman cautioned that such a device is unlikely to ship. Apple has also weighed premium variants sitting above the Ultra and Hermès models, and cheaper options below the SE.

No direction has yet been settled on, but the company is said to be "determined to reinvent the lineup in response to growing competition," with plans to make its wearables more AI-focused and an ambitious long-term revamp of the Health app. Apple also apparently continues to develop non-invasive blood sugar detection, with a goal of shipping it by 2030. The MacRumors Show has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips.



You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or other podcast apps. You can also copy our RSS feed directly into your player.



If you haven't already listened to the previous episode of The MacRumors Show, catch up to hear our discussion about what's next for the iPhone Air.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Kayci Lacob, Kevin Nether, John Gruber, Mark Gurman, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

‌The MacRumors Show‌ is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also email us at podcast@macrumors.com or head over to The MacRumors Show forum thread. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.
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Apple has again added a collection of classic movies to Apple TV that subscribers can now stream at no extra cost.


The films are located in a new "Great Movies Available Now on ‌Apple TV‌" carousel inside the ‌Apple TV‌ app. So far, free titles are showing up for subscribers in the United States, Canada, and the United Kingdom, with the exact selection differing by country. In the U.S., 19 movies are available:

• 21 Jump Street


• Arrival


• The Aviator


• A Beautiful Mind


• The Bourne Identity


• Charlie's Angels


• E.T.


• Forgetting Sarah Marshall


• Gone Girl


• I, Robot


• Looper


• The Martian


• Mission Impossible: Ghost Protocol


• The Proposal


• The Rookie


• The Sixth Sense


• Titanic


• Zodiac


• Zoolander

Other countries such as the United Kingdom appear to have much smaller collections of movies, with only six titles available.

These licensed titles sit alongside Apple's own catalog, which now includes more than 300 original productions.

It is not clear whether this is a lasting change to the catalog or a short-term feature. Apple added 51 licensed films under a "Great Movies on ‌Apple TV‌+" label in March 2024, then followed up with roughly 30 more titles the next month, and neither run lasted more than a few weeks.
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Apple today confirmed that its Apple Festival Place store in Basingstoke, England will permanently close in November 2026, while a nearby store in Reading undergoes a major expansion and will reopen with a new design in the following month (via 9to5Mac).


Apple The Oracle will become the closest replacement at around 18 miles from the old Basingstoke location, with Apple WestQuay in Southampton roughly 30 miles away and Apple Bentall Centre about 35 miles away as the next closest alternatives.

Apple Festival Place opened in August 2011, while Apple The Oracle first opened in the Oracle Shopping Centre in June 2011, so both stores are marking just over 15 years in operation as one closes and the other is rebuilt. Apple Festival Place will continue operating normally until November, and its staff will have the opportunity to move to Apple The Oracle or another location once it shuts.

Apple The Oracle is due to reopen in December with the features found in Apple's newest stores, including an experience room for trying out certain products, a dedicated Genius Bar, an Apple Pick Up area for collecting online orders, and free Today at Apple sessions.

The closure and rebuild are part of Apple's ongoing plan to open, relocate, and remodel dozens of stores worldwide. In the UK alone, Apple relocated its Touchwood store in Solihull to a much larger unit last summer and expanded its Trafford Centre store near Manchester earlier this year, while Apple Birmingham is said to be getting a series of upgrades.

The Basingstoke closure follows a more contentious round of U.S. store closures earlier this year, when Apple permanently shut three retail locations, including Apple Towson Town Center in Maryland, the first Apple store in the U.S. to unionize.

Apple opened 11 new stores and relocated 17 more with updated designs worldwide over the past 18 months. Including new locations in Miami and Downtown Detroit alongside a recent revamp of its UK flagship store on Regent Street in London.
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A newly published Apple patent application describes a system for deciding, in real time, whether to interrupt what someone is doing on a device or leave them alone.


The application was filed with the U.S. Patent and Trademark Office (USPTO) on February 5, 2026 and published on August 6, 2026, as spotted by patent tracking site Patentlyze. The patent describes how a device can observe what someone is doing, check that behavior against rules for when an interruption is warranted, and only then decide whether to show a prompt.

For example, if someone has been scrolling in an app for a long time, staring at one app, or repeating some other pattern the rules flag, the device would step in. If nothing matches, it does nothing and allows the person to carry on uninterrupted. A second part of the same filing covers turning recent activity into a short summary, so instead of getting interrupted mid-task, someone could check in afterward and see what they had missed.

Apple already ships something conceptually close to both halves of this patent. iOS 18.1 introduced AI-powered notification summaries, which use on-device AI to condense a stack of alerts into a single line, alongside a Reduce Interruptions Focus mode that filters out notifications the system judges unimportant. If Apple built the proposed system into a shipping feature, it looks better suited to sharpening those two tools than replacing them.

Reduce Interruptions currently judges each notification individually, weighing its content and sender to decide whether it counts as important enough to break through. It does not factor in what someone is actively doing on the device at that moment. The mechanism in this patent could add that layer, checking a person's ongoing activity, such as how long they have been on a call or how many times they have reopened an app, before deciding whether an interruption is warranted at all, even for a notification that would otherwise qualify.

Notification summaries could benefit in a similar way. Rather than condensing whatever alerts happen to stack up regardless of context, the patent's summarization element describes building a digest from a person's broader activity, which could let the system hold back a stray or inaccurate summary until it has enough of a pattern to summarize accurately, the kind of context Apple's AI summaries lacked when they generated a false news headline and drew criticism in December 2024.

As with all Apple patent filings, there is no guarantee that this specific system will ship in an actual product, and its docketed but unexamined status means the invention could still be narrowed or rejected before a patent is granted. That being said, the application maps onto features already live on Apple devices, which makes it appear to be less of a shot in the dark than many other patent applications. It could easily be Apple laying the groundwork for where it wants to take Reduce Interruptions and notification summaries next.
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Bloomberg's Mark Gurman has said "everyone" inside Apple refers to the company's upcoming foldable iPhone as the "iPhone Ultra" internally, though he cautioned that doesn't necessarily confirm it as the final name.

The comments came in response to Creative Strategies analyst Max Weinbach, who argued the "Ultra" name doesn't fit because Apple's existing Ultra products represent the most capable version of a lineup, and the foldable wouldn't clearly outclass the iPhone Pro the way that positioning implies.
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The leaker known as "Ice Universe" today shared images and a hands on video of screen protectors for Apple's rumored "iPhone Ultra," and the leak appears to confirm two of the most discussed details about the foldable's front design.


The leaked accessory has square corners on the side that would sit next to the hinge, and rounded corners on the opposite edge. That asymmetry lines up with months of rumors describing a foldable device with a hinge on one side, and the leak marks one of the clearest looks yet at how the proportions and shape carry over to the cover display itself.

Ice Universe said the shape reflects the protector covering the entire glass panel rather than matching the display area exactly, and that the screen underneath is still expected to have symmetrical rounded corners and uniform bezels on all sides. As shown in multiple previous reports, the screen protectors also corroborate the foldable iPhone's shorter, wider design.



The protector also shows a single punch hole cutout for the front facing camera, positioned on the right side of the panel rather than in the center. Some earlier reports had suggested the cutout could end up centered, so the accessories offer a firmer answer on its placement. Since the ‌iPhone Ultra‌ is expected to use Touch ID rather than Face ID, it doesn't need the larger TrueDepth sensor array Face ID requires, clearing the way for a single hole punch camera, which is a first for the iPhone.



The information comes a few days after leaker Sonny Dickson shared images of protective covers for the ‌iPhone Ultra‌'s rear camera module in silver and dark blue finishes. Other rumors point to a 5.5-inch cover display and a 7.8-inch inner display, the A20 Pro chip, and a 5,000mAh battery, as well as a 48-megapixel dual rear camera system and 18-megapixel selfie cameras on both the outer and inner displays. The device is expected to debut alongside the iPhone 18 Pro lineup in mid-September, with a price of at least $2,000.
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In response to rising component prices, Apple has extended how long it holds OLED display panels in reserve, according to a report from ETNews, citing industry sources in South Korea.


Apple apparently moved from a four-week display supply buffer to six weeks starting in the second quarter of 2026. The move is unusual since Apple has long treated inventory as a cost to be minimized rather than built up, operating one of the leanest supply chains in the industry.

Deliberately stockpiling more panels for longer marks a noticeable shift in that approach, reportedly driven by a sharp rise in memory chip prices that's rippling out to other components. Buying more panels upfront, especially during quieter periods of sales cycle, will help the company stabilize prices.

Apple already raised prices on 14 products, including all Macs and iPads, in June. The iPhone 18 Pro is widely expected to see a price hike when it launches next month.

Samsung Display and LG Display remain Apple's primary iPhone ‌OLED‌ suppliers, with BOE supplying a much smaller share out of China. A display industry official told ETNews the longer holding period is likely to stick, and expects it to stretch further once the ‌iPhone 18 Pro‌ and ‌iPhone 18 Pro‌ Max launch.
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Apple today announced that "Block Blast!+" and "Art of Fauna: Cozy Puzzles+" are coming to Apple Arcade on September 3, adding two more puzzle games to the service's catalog.



Block Blast!+ is the Arcade edition of "Block Blast," a chart topping block clearing puzzle game. Players fill a grid with block shapes to clear full rows and columns, chasing bigger combos as they go, and the Arcade version drops the ads found in the free to play original.

Art of Fauna: Cozy Puzzles+ is based on "Art of Fauna: Cozy Puzzles," winner of the 2025 App Store Award for Cultural Impact. Players reconstruct vintage style nature illustrations piece by piece while learning facts about the animals depicted, and the game offers a text based alternative to the visual puzzles for players with visual or cognitive impairments.

The two new titles join an existing roster of Arcade puzzlers, including the dungeon crawling combat puzzler "Grindstone," the pipe connecting puzzle game "Flow Free+," and the word search title "Crossword Jam+." "Everyday Puzzles: Mini Games+" and "Water Sort Puzzle: Get Color+" are more recent additions to that same catalog.

A handful of existing Arcade games are also gaining new content this month. On August 12, "puffies." adds 28 new packs, including two collections themed around Oden Tomodachi and The Knights. Starting August 20, "Simon's Cat - Blast Time" is rolling out 200 new levels, with 50 arriving each week over the course of a month. And on August 26, "stitch." hits a milestone of 800 unique hoops, marked with a commemorative hoop and a new achievement.

September 3 brings a wider wave of additions to Arcade beyond the two new puzzlers. "NFL Retro Bowl '27" also gains its new Gauntlet Mode that day, tasking players with stringing together as many consecutive wins as possible using limited starting resources, with real NFL players and more perks the further they progress. "Coloring Games for Families+" launches with more than 3,000 activities aimed at players of all ages, while "Let's Play! Oink Games+" brings nine of the developer's board games to Arcade, supporting solo play, offline multiplayer, and online matches.

‌Apple Arcade‌ is a subscription service that provides access to hundreds of games across the iPhone, iPad, Mac, Apple TV, and Apple Vision Pro. All of the games are free of ads and in-app purchases. In the U.S., ‌Apple Arcade‌ costs $6.99 per month, and it is also bundled with other Apple services in all Apple One plans. ‌Apple Arcade‌ can be accessed through the ‌App Store‌ and the Apple Games app.
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Apple is facing a proposed class action lawsuit accusing it of fraud and false advertising over a security flaw in iCloud Private Relay, according to 9to5Mac.



The suit was filed by the Clarkson Law Firm, which accuses Apple of deceiving ‌iCloud‌+ subscribers with its marketing of Private Relay, the feature meant to shield a user's IP address and DNS records while browsing in Safari. The firm alleges Apple knew, or should have known, that its privacy claims about the feature were false and misleading at the time it sold the subscriptions.

Clarkson previously took Apple to court over the delayed rollout of personalized Siri features, a case that ended in a $250 million settlement. That deal was reached in December 2025, though the payout terms were not made public until May.

Clarkson partner Tim Giordano said Apple had built its reputation on privacy promises, and argued that ‌iCloud‌+ subscribers paid a premium for protection that failed to hold up, calling it "an outrageous violation and betrayal of consumer trust and law."

The lawsuit points to a set of WebKit issues that security researchers detailed earlier this month. The most serious ties to passkey sign-ins: a site can trigger a passkey check that gets handled by the device's operating system rather than Safari, bypassing Private Relay's proxy servers entirely, sometimes without showing any passkey prompt at all, even on a site that only claims to support them.

Two further issues, tied to DNS prefetching and the WebTransport protocol added in iOS 26, can also expose a user's real IP address or DNS servers under certain conditions. Since WebKit powers every browser on iOS, the exposure is not limited to Safari.
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BOE wants a share of the OLED supply chain for Apple's next iPad Air, aiming to land a secondary sourcing role behind primary supplier Samsung Display, according to a report from South Korea's The Elec.


Sources cited by The Elec say the Chinese panel maker is building out its iPad Air ‌OLED‌ effort at its B12 fab in Chongqing, home to BOE's sixth-generation ‌OLED‌ production line, ahead of the launch of a redesigned ‌iPad Air‌ that isn't expected to launch until the first half of 2027. Samsung Display already holds the lead supply role for that panel and is on track to begin ramping production toward the end of this year or the start of next, as previously reported.

BOE still has to clear Apple's qualification process. Samples reportedly still need to be submitted for evaluation, and a verdict on whether the company wins any commercial orders is not expected until closer to the end of the year. Even a favorable outcome may only translate into modest volume at first, with output confined to ‌iPad Air‌ units destined for the Chinese market or to refurbished devices, rather than the entire global launch.

The sources put BOE's qualification decision at some point in November or December, noting Apple typically finalizes production approval just one to two months ahead of mass production actually starting. Should BOE fall short of that bar, Samsung Display will end up carrying the entire initial production run by itself.

Becoming a supplier for the ‌OLED‌ ‌iPad Air‌ would be a meaningful expansion for BOE, which has experience providing ‌OLED‌ panels for the iPhone, but has struggled to break into larger ‌OLED‌ products. Samsung Display and LG Display have held onto that ground in tablets specifically, and BOE has lost, rather than gained, footing elsewhere in Apple's ‌OLED‌ lineup recently; its utilization on Apple-dedicated lines reportedly slid from roughly 82% in 2024 to about 48% earlier this year as Apple is set to lean on Samsung instead for the upcoming ‌OLED‌ iPad mini.

The redesigned ‌iPad Air‌ is expected in 11 inch and 13 inch sizes, with a hybrid ‌OLED‌ panel pairing a glass substrate with thin film encapsulation, a single stack RGB emissive layer, and an LTPS backplane, with a refresh rate of 60Hz. That keeps it below the iPad Pro's tandem stack ‌OLED‌ panel on cost, while still moving the ‌iPad Air‌ away from an LCD.

BOE is also reportedly pursuing a secondary supplier role for Apple's ‌OLED‌ MacBook Pro from its 8.6 generation B16 fab in Chengdu, but persistent yield problems there make commercial shipments to Apple unlikely soon. Industry sources do not expect BOE to enter that supply chain until sometime after 2028.
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Apple's rumored all-glass iPhone expected to mark the device's 20th anniversary has been canceled, according to Jefferies analyst Edison Lee.


Rumors have circulated since at least 2025 that Apple was developing a radically redesigned all-glass iPhone, with launch expected as early as September 2027. Lee's analysis today provided in Barron's claims that his firm's supply chain checks now point to the project being scrapped due to poor production yield, the rate at which manufacturing produces defect-free units.

As a result of the findings, Jefferies downgraded Apple stock to "Underperform," the equivalent of a "Sell" rating, from "Hold" today, cutting its price target to $263.66 from $285.56, one of the lowest on Wall Street. Apple shares fell 2.1% following the downgrade.

The all-glass iPhone has been rumored for well over a year as the most significant redesign since the iPhone X, expected to arrive in fall 2027 alongside a second-generation foldable iPhone. Reports pointed to a curved glass panel wrapping around the front and back with virtually no cutouts in the display, along with under-display Face ID and solid-state buttons.

• 20th Anniversary iPhone Coming Next Year With These 10 Features

Lee previously viewed the all-glass iPhone as a plausible upcoming release, and its apparent cancellation changes his view of Apple's ability to raise iPhone prices going forward. He called the move a major setback for pushing higher-priced iPhones as memory costs continue to climb. Had it launched in 2027, Lee estimated the device would have carried a blended retail price of around $2,060, higher than any previous iPhone.

The bigger concern for Lee is what the cancellation means beyond a single model. He believes Apple had planned to eventually bring all-glass styling to the iPhone Pro and Pro Max lines as well, in a move he saw as a way to further raise those models' average selling price and margin at a time when rising memory costs are squeezing profitability.

Lee also pointed to Apple's AI strategy and rising component costs for the "iPhone 19 Pro Max," expected in 2027, as additional reasons behind the downgrade. The slow rollout of Apple Intelligence, he argued, makes it harder for Apple to justify equipping more iPhones with the extra RAM needed to run AI models on-device.

It remains unclear whether Lee is describing the end of the entire 20th-anniversary redesign or just its all-glass display component. It has repeatedly been questioned whether Apple can eliminate the Dynamic Island next year at all, given the engineering hurdles involved, meaning a genuinely seamless glass front may never have been realistic regardless of Lee's yield and cost concerns. Even so, other elements of the rumored 20th anniversary design, including the quad-curved chassis, could still be on track.
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