The iPhone 18 Pro, ‌iPhone 18 Pro‌ Max, and foldable "iPhone Ultra" could be in short supply this year, leading to long wait times and an initial sellout during preorders.


Semiconductor analyst Tim Culpan says Apple is having trouble getting enough DRAM to finish production of the new iPhone models, and chip supplier TSMC has $1 billion worth of unpackaged processors waiting on memory chips.

Apple's new A20 Pro chips are built on TSMC's 2nm process and use Wafer-Level Multi-Chip Module packaging to integrate the processor and DRAM at the wafer level. Unfortunately, that means TSMC needs to have the DRAM on hand for assembly, and it can't be added at a later step. Apple is not able to stockpile finished dies and then add DRAM when it becomes available.

Apple and its assemblers think they can meet initial demand, but retail inventory could sell quickly, leading to prolonged delivery estimates. The chip backlog will delay main logic board assembly and final device assembly, which could impact production at Foxconn and other assemblers.

DRAM has been in short supply for months and has led to long wait times for the Mac Studio, Mac mini, and MacBook Air. Companies that make memory are prioritizing chips for AI data centers because those chips are more profitable, leaving little capacity available for manufacturing chips for consumer devices.

We've had ongoing rumors about manufacturing issues with the ‌iPhone Ultra‌ due to the complexity of the design, and supplies of the new foldable could be the most limited of the three iPhone models. Some reports suggest the foldable iPhone could be introduced in September and then launch later, in October or November, but others say it will be available at the same time as the ‌iPhone 18 Pro‌ and Pro Max.

The ‌iPhone Ultra‌ is going to cost as much as $2,500, but the novel form factor and Apple's new Apple Upgrade pricing option could lead to more people being willing to shell out for the device. Apple is also expected to raise prices for the ‌iPhone 18 Pro‌ and ‌iPhone 18 Pro‌ Max, and analysts believe the devices could be up to $300 more expensive because Apple is paying more for RAM.

Last year, the iPhone Air, iPhone 17 Pro, and ‌iPhone 17 Pro‌ Max sold out during the preorder period, and shipping times extended into October. Along with potential production delays impacting supply, there will be no lower-cost iPhone 18 for people to choose this year, putting more pressure on ‌iPhone 18 Pro‌ supplies. Apple is not planning to launch the standard ‌iPhone 18‌ until early 2027.

If you're looking to get one of the new iPhone models in September, it's a good idea to preorder right when the devices become available for purchase to have the best chance of getting one on launch day.
This article, "iPhone 18 Pro and Foldable iPhone Could Sell Out Fast Due to Memory Shortage" first appeared on MacRumors.com

Discuss this article in our forums

T-Mobile retired its 2G GSM network on Monday, August 3, which means all three major carriers in the United States have now ended 2G service.


T-Mobile kept its 2G network active because it still had some legacy customers who were using it. Some customers visiting the United States and using international roaming carrier agreements for connectivity also needed 2G for voice calling, but T-Mobile worked with carriers globally to prepare for the end of its 2G network.

Customers who were still on T-Mobile's 2G network were warned well ahead of time about the shutdown and given time to transition. Smartphones, alarm panels, payment terminals, and other IoT accessories that used 2G will no longer function.

AT&T ended support for 2G almost a decade ago in 2017, and Verizon stopped supporting 2G in 2020. Now that no carriers in the U.S. support 2G, legacy devices like the original iPhone will not be able to connect to any cellular network. The iPhone technically lost cellular support in 2017 when AT&T sunset its 2G network, and now the last workaround is gone.

All three carriers also ended support for 3G back in 2022, and have also abandoned early LTE iPhones without VoLTE support.
This article, "Original iPhone Loses Its Last Cellular Network as T-Mobile Kills 2G" first appeared on MacRumors.com

Discuss this article in our forums

Google today added new agentic capabilities to the Gemini-powered "Ask Maps" assistant in the Google Maps app.


Ask Maps can complete multi-step tasks, such as ordering a meal for you on your way home. Google says you can simply say something like "order spicy pad kee mao with seafood for me to pick up on my way home," and Maps will find open restaurants along your route, let you pick one, and add the dish you asked for to your cart so you can review it and check out.

Food ordering is rolling out today with partners like Square and Toast, with Uber Eats integration coming soon.

Ask Maps can also look up information about hotels and events when you're traveling, comparing prices in real time and checking availability for a hotel, then offering up ideas on things to do nearby.

Google says its live updates are coming to transit. A transit widget in Ask Maps offers up-to-the-minute information about delays for bus, train, subway, and ferry rides.

A new Personal Intelligence option in Ask Maps allows the feature to connect to Gmail to factor in upcoming plans without needing specific instruction. Connecting to Gmail is opt-in and off by default. Ask Maps can also remember prior conversations for context if history settings are turned on.

There's a conversational edits option for suggesting new details for the Ask Maps feature. You can tell Maps about an insider tip and Ask Maps will offer the information to others in the community.

Ask Maps is also expanding to Australia, Brazil, Canada, Indonesia, Japan, and Mexico, along with over 150 countries and territories in English.

The live transit widget, personalized responses, and conversation memory are rolling out everywhere Ask Maps is available. Food ordering, discovering hotels and events, and conversational contributions are rolling out in the U.S., with more countries set to be added later.

Ask Maps is available on the web and in the Google Maps app for iOS.
This article, "Google Maps Can Now Order Your Dinner and Track Your Train Delays" first appeared on MacRumors.com

Discuss this article in our forums

Madden NFL 27 Arcade Edition is available on Apple Arcade starting today. It's a full Madden NFL game that does not include ads or in-app purchases, and it is available exclusively on Apple devices.


Users can lead and coach teams through every stage of the NFL season, controlling games, making strategic decisions, and aiming for the championship.

Apple says the game has controls designed for mobile devices, authentic football gameplay, and guided tutorials. It includes Franchise and Quick Play modes, with updates for current NFL teams and dynamic player ratings built on real-world performances.


Retro Bowl College+, Everyday Puzzles: Mini Games+, and Water Sort Puzzle: Get Color+ are also new on Apple Arcade this week. ‌Apple Arcade‌ is Apple's gaming service, priced at $6.99 per month in the U.S. ‌Apple Arcade‌ titles can be played on iPhone, iPad, Mac, Apple TV, and Vision Pro.

Separately, Big Walk, a new game from the makers of Untitled Goose Game, launched for the Mac. Big Walk is a cooperative multiplayer adventure game that supports 2 to 12 players. Players are tasked with working together to complete challenges and puzzles. Big Walk is priced at $14.99 and is available from the Mac App Store.
This article, "Madden NFL 27 Arcade Edition Now Available on Apple Arcade" first appeared on MacRumors.com

Discuss this article in our forums

BMW has enraged customers by sending ads for Spider-Man: Brand New Day directly to in-car infotainment systems. An ad appears as a notification when starting the car, and when tapped, it plays a full-screen 19-second animation with music and a light show.


The ad started going out on July 27, and it is set to continue through August 10. Cars built after July 2020 with BMW Operating System 7 or newer are displaying the Spider-Man promo in more than 70 markets.

BMW owners on Reddit are understandably unhappy with the unsolicited ad showing up in their vehicles. One user said it's "classless and tacky" for a car that costs over $100,000, and another said it was "disgusting." Others asked for an opt-out button, and predicted more ads would be shown in the future.

Some users compared it to the U2 album "Songs of Innocence" that Apple pushed out to all iTunes users back in 2014. Apple did not allow users to decline or delete the album, leading to widespread backlash. Apple ultimately did add a tool for deleting the album.

BMW sent out a press release highlighting the ad campaign in late July, claiming it was an "exclusive Spider-Man animation" that was a "special surprise" for BMW owners.

To celebrate the partnership with Spider-ManTM: Brand New Day, BMW has a special surprise for its drivers. [...] Starting the car brings up a special banner in the Control Display. Clicking on it then activates the Spider-ManTM animation, comprising a full-screen festive animation in the Control Display with aptly chosen backing music and an accompanying light show courtesy of the ambient lighting system.

The notification for the Spider-Man ad is going out to compatible vehicles automatically, but owners can avoid the ad by not tapping to play it after receiving the notification. It's also been added to the Festive app on the in-car system.

In response to complaints, BMW told The Autopian the Spider-Man animation is not an ad and is "part of a broader brand partnership with the film." BMW vehicles also appear in the Spider-Man movie.

BMW has pushed similar animated videos for holidays in the past, but car owners found the Spider-Man video to be too close to a commercial. As Daring Fireball points out, BMW said in late 2023 that it would not sell advertising on its in-car displays.

BMW was one of the first companies to adopt Apple's CarPlay system, and it has long been an Apple partner. The BMW notification is part of the default in-car operating system, and it does not appear as part of ‌CarPlay‌.
This article, "BMW Owners Angry Over Spider-Man Ads Appearing on Dashboard Screens" first appeared on MacRumors.com

Discuss this article in our forums

OpenAI's upcoming AI device is a hockey-puck-sized, doughnut-shaped smart speaker with no display, reports Bloomberg. The product is meant to be easy to carry around with one hand, and it will have "moving parts that help give it personality," along with a price tag around $300 to $400.


Bloomberg describes it as an AI-centric device that will stand out from current smart speakers. There are speaker grilles and microphones for voice-based chats with ChatGPT, and the AI model used will have human-like responses and will learn more about the user over time.

Moving components will help show when the speaker is responding, and lights will show that it is listening. A camera system and sensors will feed the product information about the user's environment. It is battery-powered so it can be moved from room to room, and it will reportedly use a premium metal material. In its theft of trade secrets lawsuit against OpenAI, Apple claimed the company misled an Apple supplier into developing a metal finishing technique similar to what Apple uses.

Former Apple design chief Jony Ive is designing the device for OpenAI. OpenAI acquired Ive's io device startup last year, adding multiple former Apple design team members to its hardware teams.

Bloomberg says the portable speaker "is not something Apple has come close to launching," which supports OpenAI's claim that it has no interest in Apple's trade secrets. OpenAI said today that it is "building something entirely new and different from anything at Apple." Apple maintains OpenAI has developed its hardware using information sourced from Apple.

Apple is working on a home hub that's supposed to come out as soon as this year, but it has a display and square form factor. Apple also has the HomePod mini speaker, but it is corded and not easily moved. Apple is also developing a tabletop robot that may share more similarities with OpenAI's device. It's said to have a display and a motorized arm for movement, but the robot isn't going to launch until 2027 at the earliest.

OpenAI has not stopped development on its new hardware product, and hopes to introduce it later this year ahead of a 2027 launch.
This article, "OpenAI's ChatGPT Speaker Will Be Hockey Puck-Sized and Cost Over $300" first appeared on MacRumors.com

Discuss this article in our forums

OpenAI today said it is making GPT–5.6 Luna the default model for Free and Go ChatGPT users, giving them access to a newer, more capable model to replace GPT–5.5 Instant. The company is letting Free and Go users access unlimited text chats, with no text-based rate limits. Limits will still apply for file uploads, images, and other ChatGPT tools. There's also a new Think button coming that turns on higher reasoning.


For Plus and Pro users, GPT–5.6 Sol is more reliable with facts and gives more focused answers. OpenAI added a slider to let users select how much thought ChatGPT puts into a response, plus the company tweaked the detail the model offers for each question to prevent it from giving extra information when it's not needed.

OpenAI says GPT–5.6 Sol will avoid unnecessary formatting and will offer a "helpful correction when simply agreeing wouldn't be useful." It is also supposed to make fewer mistakes, especially when answers depend on dates, numbers, sources, rules, or assumptions. The Sol update is only for Chat, and the version for Work and Codex is unchanged.

ChatGPT's Instant and Thinking experiences have a more consistent tone and behavior so it doesn't feel like switching to a model with a different tone or style.

Plus and Pro users have access to the updated GPT–5.6 Sol and the slider in ChatGPT starting today. GPT–5.6 Luna is becoming the default model for Free and Go users this week, with unlimited text chats and the Think button coming next week.

The changes apply to the ChatGPT app for iPhone, iPad, and Mac.
This article, "Free ChatGPT Users Get Unlimited Text Chats and GPT-5.6 Luna" first appeared on MacRumors.com

Discuss this article in our forums

Apple today released macOS Tahoe 26.6.1, an update to the ‌macOS Tahoe‌ operating system that came out last year. ‌macOS Tahoe‌ 26.6.1 comes a little over a week after Apple released macOS Tahoe 26.6.


Mac owners can download the software by opening the System Settings app and then navigating to the Software Updates section.

According to Apple's security support document, ‌macOS Tahoe‌ 26.6.1 fixes a vulnerability that could allow an attacker to authenticate to Screen Sharing without valid credentials. Apple fixed the issue with improved state management.

Apple also released updates for macOS Sonoma 14.8.9 and macOS Sequoia 15.7.9 with the same fix.
This article, "Apple Releases macOS Tahoe 26.6.1 With Security Fixes" first appeared on MacRumors.com

Discuss this article in our forums

Meta today launched Muse Code, a terminal coding agent available for macOS and Linux. Muse Code is in beta, and it is powered by Muse Spark 1.2, ‌Meta‌'s newest model.


‌Meta‌ CEO Mark Zuckerberg said Muse Code can accomplish complete software engineering tasks across large repos. It can plan out changes, write code, and validate results using multiple persistent subagents.

Muse Code is ‌Meta‌'s equivalent of OpenAI's Codex and Anthropic's Claude Code, and it is ‌Meta‌'s first major push into agentic coding.

There are several default skills available, such as /plan for turning a task into an approval-gated plan, /grill for stress testing a plan, and /goal for working toward the successful completion of an objective. Muse Code maintains an append-only local event log of every model call, tool run, approval, and edit, so it can resume where it stopped if it crashes.

Muse Code can be used through the Mac's terminal after a one-command install, and there is no dedicated app available. The model is priced at $1.25 for 1 million input tokens and $4.25 for 1 million output tokens, but ‌Meta‌ is offering a discount for users who give the company permission to use their prompts and completions to train future AI models.

With the Contributor tier enabled for ‌Meta‌ model training, Muse Spark 1.2 is priced at $0.10 for 1 million input tokens and $0.20 for 1 million output tokens. The Standard tier costs more and does not let ‌Meta‌ use prompts to train its models.

The more affordable Contributor tier is rate limited at 60 requests per minute and 2,100,000 tokens per minute, while the Standard tier allows for 3,000 requests per minute and 4,000,000 tokens per minute.
This article, "Meta's New Mac Coding Agent Costs Up to 20x Less If You Let Meta Train on Your Data" first appeared on MacRumors.com

Discuss this article in our forums

Disney could introduce an ad-supported Disney+ free tier in the future, according to comments Disney CEO Josh D'Amaro made during the company's latest earnings call (via The Wrap).


D'Amaro said Disney is considering a free tier that could allow it to reach people unwilling to pay for a subscription, but no launch plans were shared.

First, we see it as a way to expand our reach to a customer segment that's more price-sensitive. Expanding our reach is, as we've talked about before, one of our strategic priorities. Second, unlike a lot of our AVOD competitors, we're fairly well sold, meaning more inventory would actually help us accelerate our ad revenue growth. And then finally, as you mentioned in your question, a free offering could help us drive top-of-funnel Disney+ subscriber growth. So nothing specific to announce today, but definitely something that we're considering.

Disney+ competitors like Apple TV and Netflix don't have a completely free tier, but services like Tubi and The Roku Channel offer free content, as does YouTube. Disney+ has approximately 130 million global subscribers and is one of the most-watched streaming services in the United States.

Disney also signed a deal with TikTok, which will see TikTok creators use characters and scenes from Disney movies and shows for short-form videos. The videos will be available on TikTok and on the Disney+ Verts section for vertical video.
This article, "Disney+ Could Get a Free Ad-Supported Tier" first appeared on MacRumors.com

Discuss this article in our forums

SpaceX shared plans to create a cellular service during its first earnings call after its IPO, reports Reuters. SpaceX president Gwynne Shotwell said the company will "build out terrestrial" with the spectrum that it acquired from EchoStar.


She added that SpaceX intends to make Starlink a "true mobile service" that will win "quite a few" customers from Verizon, AT&T, and T-Mobile. Shotwell declined to discuss the costs involved in the endeavor and said SpaceX had "great and new ideas" on how to build a mobile service, such as a large number of lower-cost base stations paired with Starlink dishes instead of cell towers.

SpaceX agreed to pay $19.6 billion to acquire 65 MHz of wireless spectrum licenses from EchoStar in 2025. The spectrum will allow SpaceX to expand its direct-to-cell Starlink satellite service to include ground-based infrastructure.

Analysts told Reuters that without an MVNO (Mobile Virtual Network Operator) agreement with a major carrier, it would be extremely difficult for Starlink to compete with AT&T, Verizon, and T-Mobile. 65 MHz is tiny compared to the spectrum owned by the big U.S. mobile operators, and they're unlikely to lease capacity to a competitor.

SpaceX plans to launch its next-generation Starlink Mobile satellites in 2027, and upgraded service that's "100 times better" than current direct-to-cell service is targeted for the end of that year. Shares of AT&T, T-Mobile, and Verizon fell 2 to 4 percent following the SpaceX earnings call.

SpaceX already has a partnership with T-Mobile to power T-Mobile's T-Satellite feature that offers direct-to-cell satellite connectivity to customers.
This article, "SpaceX Plans Starlink Mobile Service to Compete With Verizon, AT&T and T-Mobile" first appeared on MacRumors.com

Discuss this article in our forums

Comedy series Ted Lasso is back, with the first episode of season 4 available to stream as of today. It's been three years since the season 3 finale aired, and many expected it to be the last.


The show returns to its underdog roots in season 4, with titular character Ted Lasso (played by Jason Sudeikis) moving back to Richmond to coach a second-division women's football team.

Fan-favorite actors like Hannah Waddingham, Juno Temple, Brett Goldstein, Brendan Hunt, and Jeremy Swift return, with new cast members Tanya Reynolds, Jude Mack, Faye Marsay, Rex Hayes, Aisling Sharkey, and Abbie Hern. Most of the actors who were on the men's AFC Richmond team will not be returning, including Phil Dunster's Jamie Tartt.

Ted Lasso is one of Apple's most popular TV shows, and it won back-to-back Emmy Awards for Outstanding Comedy Series for the first two seasons.

Season 4's initial episode can be streamed now, with a new episode set to be released each Wednesday through October 7. To celebrate the new season, Apple is hosting a Ted Lasso look-alike contest at its Fifth Avenue location tomorrow.

Apple TV is priced at $12.99 per month, and it can be watched across Apple devices, on popular smart TVs, on set-top boxes like Roku, on gaming consoles, and on the web. ‌Apple TV‌ is also included in Apple One subscription bundles.
This article, "Ted Lasso Season 4 Now Streaming on Apple TV" first appeared on MacRumors.com

Discuss this article in our forums

Sunbird Messaging today reintroduced its app that brings iMessage to Android users. Sunbird is now available on the Google Play Store following an early access testing period.
The app allows Android users to send "blue bubble" messages to iPhone users instead of the standard green bubbles. It incorporates iMessage, RCS, and SMS/MMS messages in one app.


Sunbird was previously available from late 2022 through late 2023, but the company shut it down due to security concerns. The app was sending a user's Apple ID credentials to a Sunbird server to function, with the information sent unencrypted over HTTP. An attacker could intercept all Sunbird messages and media attachments, and Sunbird employees had access to a platform that stored all message content.

The app returned in an invite-only beta in April 2024, but it hasn't been publicly available until now.

Sunbird says messages are encrypted on-device and in transit, and are not stored on Sunbird servers. An ‌Apple ID‌ is required to use Sunbird, and the company claims passwords are used once to set up a session and are then destroyed. More security information is available on Sunbird's website.

Back when Sunbird launched, it promised features Android users didn't have, like typing indicators, read receipts, and higher-quality media. Those features are now available for Android to iPhone chats because Apple has adopted ‌RCS‌, so Sunbird is mostly offering a different bubble color. iMessage through Sunbird does not register a phone number, and users will appear to contacts by email address.

Android users can try the app free for 14 days. A subscription is priced at $2.99 per month or $24.99 per year.
This article, "Sunbird's iMessage for Android App Returns to the Google Play Store" first appeared on MacRumors.com

Discuss this article in our forums

Apple's paid Safari protection feature that promises to keep your IP masked doesn't always work, according to security researchers Tommy Mysk and Talal Haj Bakry. It turns out iCloud Private Relay can expose your real IP to websites that use or pretend to use passkeys.


‌iCloud‌ Private Relay is a service included with paid ‌iCloud‌+ plans. It is supposed to hide your IP and DNS information when you browse the web using Safari, but it is not a VPN that masks all traffic from a device. Passkeys use the WebAuthn standard, which stores a private key on your device, not the Safari browser. The request the system sends to the website isn't protected by Private Relay and can leak your IP address.

WebKit hands WebAuthn ceremonies to the operating system's credential service, which issues the HTTPS request itself, directly from the device and unaware of any proxy the host app configured. A page can set rpId to a host of its choosing, and the fetch fires even without user interaction: with mediation: "conditional" and no UI ever appears. [...]

Because the fetch is issued by the operating system's credential service rather than by Safari, it never enters Private Relay's proxied path. The destination server sees the device's real IP address either way.

An attacker who wants to find someone's protected IP can do so by setting up a website that uses WebAuthn. There is no visible passkey prompt and no other indication that an IP address has been accessed in the background.

The researchers also found two other WebKit features that can leak IP addresses and DNS data. DNS prefetching (added in iOS 26) reveals a user's real DNS servers, while WebTransport (added in iOS 26.4) can reveal an IP address.

Apple told 404 Media that it is investigating the report.

Mysk and Haj Bakry created a website to let you test whether Apple's service is leaking your IP address. Since the issue is baked into how WebKit works, some third-party browsers are affected too. Apple will need to address the issue, and in the meantime, users can opt for a VPN for more protection.
This article, "Apple's iCloud Private Relay is Leaking Users' Real IP Addresses" first appeared on MacRumors.com

Discuss this article in our forums

MasterCraft Boat Holdings today said it is adding CarPlay to its upcoming Crest and Balise Pontoons. The company is working with Savvy Navvy to bring ‌CarPlay‌ and on-water navigation to boaters.


Boaters who purchase select 2027 Crest or Balise pontoons will have access to ‌CarPlay‌, with many of the same features that are available in a car. The Savvy Navvy mobile app will integrate with ‌CarPlay‌ to show nautical charts, GPS tracking, smart routing, and live weather forecasts right alongside other ‌CarPlay‌ apps.

Savvy Navvy will provide water navigation, a feature that is not available through the Apple Maps ‌CarPlay‌ integration.

"Boaters have been asking for a modern infotainment system for years," says Jelte Liebrand, Founder and CEO of Savvy Navvy. "Plan your trip on the couch, step aboard, and it is already at the helm. No complicated ways to synchronise things; it just works. Savvy Navvy for CarPlay works on iOS and Android with any compatible display. I'm thrilled to see Crest and Balise put CarPlay in front of their boaters."

Starting with the 2027 model year, Apple ‌CarPlay‌ with Savvy Navvy will come standard on all new Balise and Crest Conquest and Caribbean models. A limited Savvy Navvy Premium subscription is included.

The Savvy Navvy app is available for ‌CarPlay‌ worldwide starting today, and it works with any compatible ‌CarPlay‌ display, including aftermarket marine head units.
This article, "CarPlay is Coming to Pontoon Boats" first appeared on MacRumors.com

Discuss this article in our forums

Apple is going to announce at least five new devices next month at its annual iPhone-centric event, though it's possible we'll also get devices that were waiting on Siri AI. Here's what's coming.

iPhone 18 Pro

Rumors suggest the iPhone 18 Pro is going to look a lot like the iPhone 17 Pro, but with a smaller Dynamic Island. It's getting a new Wide camera with a variable aperture for more control over lighting and background blur, plus a faster A20 Pro chip. Battery life could improve with the new chip and an upgraded LTPO+ OLED display, plus Apple might launch a new C2 modem and an N2 networking chip. Dark Cherry is supposed to be this year's special color.

iPhone 18 Pro Max

The ‌iPhone 18 Pro‌ Max is just like the ‌iPhone 18 Pro‌, but bigger. It'll get all the 18 Pro features listed above. Multiple rumors indicate the ‌iPhone 18 Pro‌ Max will be slightly thicker than the ‌iPhone 17 Pro‌ Max and the ‌iPhone 18 Pro‌ because it is slated to get a larger battery.

Both the ‌iPhone 18 Pro‌ and the ‌iPhone 18 Pro‌ Max could be $100 to $200 more expensive than the ‌iPhone 17 Pro‌ and the ‌iPhone 17 Pro‌ Max. Apple raised prices on Macs and iPads, but appears to be waiting for the September refresh before upping iPhone prices.

Foldable iPhone

Apple's first foldable iPhone is almost ready to launch. The rumored "iPhone Ultra" is expected to have a 5.5-inch display when closed and a 7.8-inch display when open. It'll have a 4:3 aspect ratio like an iPad, so when unfolded, it will be similar to using an iPad mini. It will have a design that minimizes the visibility of the crease, and it'll get a 2nm A20 chip.

The foldable iPhone is expected to have dual batteries, but it will be limited to a two-lens rear camera system. The device is too thin for the TrueDepth camera system, and it is rumored to have Touch ID instead of Face ID. The new iPhone could cost somewhere between $2,000 and $2,500.

We've seen some reports of foldable iPhone manufacturing issues, and rumors that it could launch after the ‌iPhone 18 Pro‌ and ‌iPhone 18 Pro‌ Max. Apple could introduce it in September, and then launch it a bit later, which is what the company did for the iPhone X back in 2017.

Apple Watch Series 12

Apple will refresh the Apple Watch this year, but it's sounding like a boring update. No design changes are expected, but it could get a faster S-series chip, and the upgrade could add improvements to some health and fitness features. It could also have a bigger battery for longer battery life.

Apple Watch Ultra 4

There's going to be an Apple Watch Ultra 4, and it will get the same chip upgrade as the Series 12. DigiTimes claimed the Ultra 4 will be thinner with an upgrade to sensing functions, but the site isn't always accurate.

Other Possibilities

There are home products and Macs Apple could launch before the end of the year, but it's possible Apple will hold a second event sometime in October or November. There are quite a few home devices in development, plus Apple is expected to introduce an all-new home hub, so a smart home event would make sense.

• Home Hub - Apple is working on a home hub with a 7-inch square display. It can be used to control smart home products, view photos, make video calls, and display information. It will have full ‌Siri‌ AI integration, and it will run Apple apps. The hub could come as soon as 2026, but Apple might also hold it until early 2027.


• Apple TV 4K - Apple plans to refresh the Apple TV 4K with a new chip, more RAM, and a new networking chip.


• HomePod mini - Apple will refresh the HomePod mini this year, adding a faster chip and new color options.


• HomePod - The full-size HomePod could also get a new chip.


• Smart Home Camera - Apple has its own security camera in development, and it could launch alongside the home hub.

Other late 2026 possibilities include an ‌OLED‌ ‌iPad mini‌, a refreshed 14-inch MacBook Pro with M6 chip, an iMac with an M6 chip, a high-end ‌OLED‌ ‌MacBook Pro‌ with touchscreen, a new Mac mini, and a new Mac Studio, but it's very doubtful these products would debut at the September iPhone event.

What's Not Launching

Apple isn't going to release a standard iPhone 18 in September 2026. The lineup will instead focus on more expensive iPhones. The ‌iPhone 18‌, iPhone 18e, and iPhone Air 2 will come out in spring 2027 instead. Apple does not plan to refresh the Apple Watch SE this year.

Likely Event Dates

Given historical iPhone event dates, this year's presentation is most likely going to happen on Tuesday, September 8 or Wednesday, September 9. September 7 is Labor Day, and Apple may not want to make members of the media travel on a holiday. That said, Tuesdays are the most frequent event day, so either option is possible.

If the event is held on September 9, pre-orders would take place on September 11 or September 12 with a launch to follow on September 18.
This article, "Everything Apple Is Expected to Announce in September" first appeared on MacRumors.com

Discuss this article in our forums

Telegram was subject to a "takedown extortionist" who planted AI-modified child sexual abuse material (CSAM) to get Apple to remove the app from the App Store, Telegram CEO Pavel Durov said today. Apple removed Telegram from the App Store for about 40 minutes on Monday night after discovering CSAM, but reinstated the app after Telegram removed the content.

The attacker was a takedown extortionist: someone who demands ransom from group owners in exchange for not targeting their communities. These extortionists use automated accounts to plant illegal content in public groups and then report it directly to Apple, attempting to trigger the removal of legitimate communities whose owners refused to pay them.

Durov said the attacker used a "technical trick" to evade moderation tools, editing an old message in an active group chat to add illegal content. The attacker was able to bypass moderation because group members didn't see the message to report it. Durov said illegal pornographic content in public groups is not a systemic problem because Telegram has effective moderation, and this was an edge case where an attacker used "backdated, effectively invisible content."

Apple pulled Telegram from the ‌App Store‌ before contacting the company, according to Durov. He said Apple was manipulated into overreacting, and he warned of a "potential systemic risk for every mobile app that hosts user-generated content."

After removing Telegram from the ‌App Store‌, Apple said a content review found child sexual abuse material that violated the ‌App Store‌ guidelines. Apple further said Telegram "promptly removed the content and banned the user," leading to the app's return to the ‌App Store‌. Apple has not commented on Durov's extortionist claim.
This article, "Telegram CEO Says Extortionist Manipulated Apple Into App Store Removal" first appeared on MacRumors.com

Discuss this article in our forums

Apple limited the number of vulnerabilities security researchers can submit to its bug bounty program because of an uptick in reports about fake bugs hallucinated by AI, according to The Financial Times.


Apple said its bug review system was seeing a high volume of poor-quality submissions from amateur bug hunters using AI to locate vulnerabilities. In some cases, there is no actual vulnerability, and real submissions are lost in the deluge.

The Financial Times learned of the limit after cybersecurity startup Bynario used ChatGPT to locate more than 50 macOS bugs in three weeks. Bynario found a privilege escalation exploit that could let an attacker get unrestricted access to a Mac, but was unable to report it because Apple limited the number of bug reports Bynario could submit. Bynario sent eight reports to Apple in 2025, and another five in 2026 before hitting a restriction.

Bynario's founder said it is a "very difficult time in the industry" because companies are being "flooded by the sheer amount of bugs." Apple has since been in contact with Bynario and is reviewing the company's submissions.

While Apple now has a cap on the number of open submissions a researcher can have, researchers can request an increase to make sure Apple's security team doesn't miss a critical vulnerability.

AI has overwhelmed Apple because it primarily uses humans to check reports, but Apple too has turned to AI for parsing submissions. AI has also helped Apple find a huge number of bugs. Apple's recent iOS 26.6 update fixes almost 90 security vulnerabilities, some of which are credited to Anthropic's Claude and OpenAI's Codex Security.

Apple's bug bounty program offers rewards up to $2 million for exploit chains used for sophisticated, real-world attacks, plus bonuses that can increase rewards to over $5 million. Apple boosts reward totals for bugs found in betas and for bugs that bypass Lockdown Mode.
This article, "Apple Limits Bug Bounty Submissions After Flood of AI Slop" first appeared on MacRumors.com

Discuss this article in our forums

Apple today released a fourth version of the beta firmware it is testing for the AirPods Pro 2, AirPods Pro 3, AirPods 4, and AirPods Max 2. The firmware is available for developers and has a build number of 9A5336b.


In iOS 27, iPadOS 27, and macOS Golden Gate, Apple is adding a new AirPods interface, a slider for Adaptive mode, and support for custom EQ, so the firmware adds support for those features. AirPods are also compatible with the new Siri AI.

When the AirPods are connected to an iPhone, iPad, or Mac running iOS 26, iPadOS 26, or macOS 26 or later, there is a beta firmware option that can be accessed in the AirPods settings interface. Toggling on beta updates allows users to install the beta firmware.

Firmware updates can be downloaded by connecting the AirPods to an Apple device and connecting them to power. It can take a few hours for new firmware to be installed because there is no software update option like there is for other Apple devices.
This article, "Apple Releases New AirPods Beta Firmware With iOS 27 Features" first appeared on MacRumors.com

Discuss this article in our forums

Apple is getting ready for its big September iPhone event, which is expected to see the debut of the iPhone 18 Pro, ‌iPhone 18 Pro‌ Max, and an all-new foldable iPhone.


Ahead of the event, Apple is holding an Event Support Experience Program lottery for U.S. retail employees who want to travel to its Apple Park campus to staff the in-person media gathering. According to Bloomberg, Apple will bring in employees to organize lines, check in guests, offer directions, greet attendees, and support security teams.

Employees were told the iPhone event will take place during the first half of September, but Apple declined to offer more specific information. It's likely Apple will hold its event on Tuesday, September 8 or Wednesday, September 9. September 7 is Labor Day and Apple often gives members of the media a day to travel, so September 9 could be the target date this year.

Apple presumably pays for travel and lodging for employees who are invited to ‌Apple Park‌ to work the media event. Retail workers who were at the Worldwide Developers Conference or the iPhone launch in 2025 are not eligible to enter the lottery. Employees can enter the lottery until August 8, and Apple plans to notify winners on August 17.
This article, "Apple Starts Preparing for September iPhone Event" first appeared on MacRumors.com

Discuss this article in our forums

Apple is working on a new feature that will support cross-device copy and paste between iOS devices and Windows PCs.


Microsoft asked for the feature using Apple's EU interoperability request system for developers, which Apple implemented to comply with the Digital Markets Act. Apple began evaluating the request in March, and on June 26, proposed a project plan.

Microsoft described how the feature would be used:

• Copy text or other supported content on their iPhone and paste it directly on their Windows PC, and vice versa.


• Perform common productivity workflows without needing to foreground an app or take explicit repeated actions to initiate a transfer.


• Experience clipboard synchronization as a lightweight, continuous capability rather than a manual, app-driven operation.

Apple proposed a solution that would let an iPhone share and import items from the pasteboard to a paired accessory, like a Windows PC. Apple plans to use a solution similar to the Accessory Notifications option it added for third-party wearables in the EU in iOS 26.5. Users would need to give a paired device one-time permission to paste content from an iPhone.

To adopt this solution, you will need to adopt AccessorySetupKit in order for the user to consent to the necessary permissions allowing the pasteboard to be shared with your accessory. This solution will require the user to perform a one-time consent to sharing the pasteboard with each paired accessory that will receive this functionality.

Right now, an app can only read an iPhone's clipboard if the app is actively running in the foreground and the user grants clipboard access with each copy/paste action. For its own devices, Apple has a Universal Clipboard feature with cross-device copy and paste between iOS and macOS.

Microsoft complained that the clipboard restrictions imposed on apps prevent the continuous synchronization of clipboard content from an iPhone to a PC or other connected device in the background.

Apple says introducing cross-device copy and paste is a significant engineering effort, with work expected to be complete by fall 2027. It will be shipped first in a developer beta for testing ahead of a public release. If the feature is added toward the end of fall 2027, it could be early 2028 before the public gets access.

It is likely that cross-device copy and paste will be limited to iPhone and Windows users in the European Union, though it is possible Apple could implement it worldwide.

Apple has brought some features it was required to support under the DMA to all countries, like eSIM transfers from iPhone to Android and simpler data transfers when switching between Android devices and iPhones. Other features, like AirPods-style pairing and notification forwarding for third-party wearables, have only rolled out in the EU.
This article, "Apple Plans iPhone-to-Windows Copy and Paste in EU After Microsoft Request" first appeared on MacRumors.com

Discuss this article in our forums

Ted Lasso season four is set to premiere Wednesday, and to celebrate the debut, Apple is hosting a Ted Lasso look-alike contest in New York.


"Think you have the stache to make fans believe? Join the fun this August 6 at Apple Fifth Avenue Plaza for a Ted Lasso Look-Alike contest," reads Apple's Facebook event page. Apple has a set of contest rules instructing participants to visit Apple Fifth Avenue to be judged on "the degree to which they look and act like the character Ted Lasso."

There will be a three-round contest with eliminations in each round. Ten semifinalists will be selected after round one, five finalists will make it past round two, and three finalists will be selected in round three. The event starts at 4:30 p.m. Eastern Time and runs until 7:00 p.m.

• Round One, Ted Energy - Contestants have to introduce themselves in character and have a two-minute dance break. Judging will be based on optimism, posture, and presence, along with costume commitment and participation level.


• Round Two, Head Coach - Semifinalists will participate in a trivia game and will be judged on the level to which each participant embraces the Ted Lasso character. The round will be judged on trivia results, costume commitment, mustache authenticity (Apple says 'stick-ons OK; real grows extra credit'), and The Believe Factor (something unique and special).


• Round Three, Ted Talk - Each remaining contestant will present a 30- to 45-second pep talk to the crowd. It will be judged on how moved the crowd is, costume commitment, and Ted Energy.

A first-place winner will receive custom Beats headphones and a custom soccer scarf, while the two runners-up will get the scarf alone. Full rules are on Apple's site for the event.


Season four of Ted Lasso will premiere on Wednesday, August 5, and it has 10 total episodes. One episode will be released every Wednesday through October 7. In the new season, Lasso returns to Richmond to coach a second-division women's soccer team. Ted Lasso favorites including Hannah Waddingham, Juno Temple, Brett Goldstein, Brendan Hunt, and Jeremy Swift will star in the series.
This article, "Apple Will Judge Your Mustache Authenticity at Its Ted Lasso Look-Alike Contest" first appeared on MacRumors.com

Discuss this article in our forums

Incoming Apple CEO John Ternus is rehiring Laura Legros, a former vice president of hardware engineering who retired from Apple in 2022, reports Bloomberg.


Legros previously managed product delivery, development schedules, and coordination across engineering teams. Under Ternus, she will work across different parts of the company, and report directly to him.

According to Bloomberg, Legros was one of Ternus' most trusted deputies before she retired. She has presented at past Apple events, introducing the 2018 MacBook Air and the 2020 iPad Air.

As he prepares to take over, Ternus has been shadowing current CEO Tim Cook and leading executive meetings. He has met with company leaders to work on product plans, and has been spending time with Apple's design teams.

Ternus will take over as Apple CEO on September 1. Cook will remain at Apple as executive chairman to engage with policymakers around the world.
This article, "Apple's Next CEO Adds Retired Hardware Executive to His Team" first appeared on MacRumors.com

Discuss this article in our forums

The latest update to the Google Health app for iOS allows Google Health data to sync to Apple Health. Google's app is used to collect data from wearables like Fitbit trackers and the Pixel Watch.

Sync to Apple Health. Share your data like your exercise records, sleep, vitals, steps, and more from Google Health to Apple Health.

Google Health (previously the Fitbit app) collects fitness, sleep, and wellness data from a connected wearable device. Steps, distance traveled, heart rate, sleep, and more can now be added to Apple Health. As noted on Reddit, some data such as HRV doesn't transfer over.

Syncing can be enabled after downloading the update by selecting Connections, choosing Apps and services, and then adding Apple Health.

Apple Health data already synced to Google Health, so the new update adds two-way sync between the platforms. Fitbit devices have never had native sync to Apple Health, and users previously had to use a third-party syncing utility or a workaround to transfer data.

Version 5.05 of the Google Health app is available from the App Store for free. The update also adds Smart Health Links for sharing medical records with providers or family members.
This article, "Fitbit Data Can Finally Sync to Apple Health" first appeared on MacRumors.com

Discuss this article in our forums

Apple Pay expanded to the Philippines today, which means iPhone and Apple Watch owners in the country can add supported debit and credit cards to the Wallet app for contactless payments.


Credit and debit cards can be added by opening the Wallet app and tapping on the "+" button. According to users on Reddit, supported banks include UnionBank, GoTyme, Metrobank, and Chinabank. Cards are verified using SMS or phone call.

Once an eligible card is added to the Wallet app, it can be used at retail locations that support ‌Apple Pay‌. Reddit users have been able to add their cards to Apple Wallet and make ‌Apple Pay‌ purchases at stores like Starbucks and 7-Eleven.

‌Apple Pay‌ is available in a long list of countries around the world, with details on supported banks. The Philippines hasn't been added to Apple's site yet, but Apple should soon have a full list of participating banks.
This article, "Apple Pay Launches in the Philippines" first appeared on MacRumors.com

Discuss this article in our forums

The way Apple combines work and personal iCloud accounts left some employees able to access confidential documents after departing the company, reports The Information. The site spoke to more than half a dozen former Apple employees who were unknowingly left with access to sensitive content.

The former employees said many Apple files they had been shared on over their careers at the company—including planning documents for product launch events—continued to sync to their personal devices through the iCloud storage service after they left Apple. In some cases, they even received notifications about fresh updates to the documents. Some former employees said they were petrified to delete the files for fear that doing so would attract Apple's attention.

Apple files get mixed in with employees' accounts because the company encourages them to use their personal Apple Accounts with their work ‌iCloud‌ account. Employees are given a 2TB ‌iCloud‌ plan and are able to merge the storage with their existing Apple Account or create a new account. Since only one primary account can be signed in at a time, most opt to use their existing account to avoid having to carry two iPhones.

Apple has a managed folder for workplace files that it revokes access to when an employee leaves, but some internal documents aren't saved there automatically and shared files end up mixed in with personal content. Employees can also retain access to iMessage chats and files shared via the Messages app.

Lingering access to Apple systems is central to Apple's lawsuit against OpenAI. In its filing, Apple alleged that former employee Chang Liu breached Apple's systems using a "rare, previously unknown authentication bug" to download files while he was working at OpenAI.

Apple told The Information that the OpenAI lawsuit is unrelated to any files left available on ‌iCloud‌ and that it does not pursue legal claims against former employees who accidentally have Apple documents in their personal ‌iCloud‌ accounts.

This case is about OpenAI employees wrongfully taking Apple's secret and confidential information regarding our unreleased technologies, processes, and products. Nothing in the filing relates to documents shared by, or stored in, iCloud.

Former employees say Apple does not do a thorough enough job going through personal devices to remove sensitive files that have been stored in ‌iCloud‌. In a now-settled legal dispute, chip company Rivos claimed Apple intentionally lets former employees retain access to files "as part of a planned effort to generate a pretextual basis to sue the employees and their new employer for 'stealing' Apple material." In the Rivos case, an employee was targeted for keeping work files in his personal ‌iCloud‌ account.

Another former Apple employee sued by Apple, Gerard Williams, countersued and accused the company of using intimidation tactics to scare people thinking of leaving. Apple sued Williams for breach of contract after he started processor company Nuvia, presenting extensive phone and text records of his communications. The court rejected Williams' claim, and Apple dropped the case in 2023.

In 2025, Apple also accused former Vision Pro engineer Di Liu of downloading thousands of corporate documents to his personal cloud storage shortly before leaving the company for Snap.

The Information does not outright suggest Apple is purposefully allowing former employees to retain access to ‌iCloud‌ files, but points out that Apple's use of ‌iCloud‌ for file sharing and its incomplete wiping of employee accounts are at odds with its heavy focus on privacy and security.
This article, "Apple's iCloud File Sharing Left Ex-Employees With Access to Secret Documents" first appeared on MacRumors.com

Discuss this article in our forums

Apple CEO Tim Cook participated in his final Apple earnings call yesterday, with incoming CEO John Ternus set to take over on September 1. With Cook's tenure coming to an end, we thought we'd take a look at how Apple has changed over the last 15 years.


Cook took over as CEO on August 24, 2011, after Steve Jobs resigned.

Apple's Revenue

During yesterday's earnings call, Bank of America analyst Wamsi Mohan shared an interesting observation about Apple's quarterly earnings. When Cook took over as CEO, Apple's revenue for all of 2011 was $108 billion.

Apple reported $109.4 billion for Q3 2026, earning its 2011 revenue in a single quarter. We don't have the numbers for fiscal 2026 yet, but in fiscal 2025, revenue was $416 billion.

iPhone revenue in 2011 was $47 billion, and just this quarter, it was $54.3 billion.

Valuation

Apple stock is down today after Cook said he expects supply constraints and memory shortages to affect revenue in the current quarter, but last week, Apple briefly hit a market cap above $5 trillion. Apple's market cap is now around the $4.5 trillion mark, and it once again trails Nvidia for world's most valuable publicly traded company.

Apple was the first company to reach a $1 trillion valuation in August 2018, the first to reach $2 trillion in August 2020, and the first to reach $3 trillion in January 2022. It was the third company to hit a $4 trillion valuation in October 2025, and then the second to reach $5 trillion.

A day after Cook took over in August 2011, Apple's stock price was $13.35 (split-adjusted). Today, it opened at $304.81, a roughly 23x increase. There was a 7-for–1 split in 2014 and 4-for–1 split in 2020 during Cook's tenure.

Installed Base

Apple said it has over 2.5 billion active devices. Apple didn't share installed base numbers until 2016, when it hit a billion active devices.

Services

Apple's services category revenue has seen the most growth. It was $9.4 billion in all of 2011, but in Q3 2026, it was $30.7 billion. In fiscal 2025, services brought in $109 billion.

Apple said during the earnings call that it now has 1.5 billion subscriptions. A huge number of services launched under Cook, including:

• Apple Pay


• ‌Apple Pay‌ Cash


• Apple Card


• Apple Music


• Apple News


• Apple TV+


• Apple Arcade


• Apple Fitness+


• iCloud+


• App Store Search Ads


• Ads in Maps

Back in 2011, Apple's services were limited to AppleCare, iTunes, and the ‌App Store‌.

Product Launches

Under Cook, Apple launched everything from the AirPods to the Apple Watch.

• Apple Watch


• AirPods


• Apple silicon chips


• Vision Pro


• iPhone Air


• iPhone X


• HomePod and HomePod mini


• MacBook Neo

Capital Returns

Cook initiated quarterly dividends in 2012, and also executed an ongoing share repurchase program. Since then, Apple has returned more than $1 trillion to shareholders.

Transition to John Ternus

Cook said yesterday that the transition to Ternus is "going seamlessly." Ternus will become CEO on September 1, ahead of when Apple announces new iPhone models. Cook will remain at Apple as executive chairman, where he will engage with policymakers and help Apple navigate regulatory pressure.

In April, Cook said he planned to remain at Apple for years to come. "I am healthy. My energy is high, and I plan to be in this role for a long time," said Cook. He said he will support current hardware engineering chief John Ternus in any way necessary when Ternus takes over as CEO, and he plans to continue to offer knowledge and experience whenever it's needed. "Apple will be my top priority," he said. "It's who I am at my core, and I can't imagine it any other way."

Cook on Ternus

Cook yesterday said Ternus is the best choice to take over Apple.

The transition is going seamlessly, and I am beyond excited for John to step into his new role and lead Apple into its next era. He is truly one of a kind and there is no better person to take the helm of the company.

As I've said, I couldn't be more confident in his leadership, in our executive team, and in the extraordinary people at Apple who are determined to enrich the lives of our users all over the world. We have a bright future ahead, and I truly have never been more optimistic.

Ternus has been at Apple since 2001, when he joined the product design team. He became vice president of hardware engineering in 2013 and focused on the AirPods, Mac, and iPad. In 2020, he also took on the iPhone, and he became senior vice president of hardware engineering in 2021.
This article, "How Apple Changed Under Tim Cook: 15 Years in Numbers" first appeared on MacRumors.com

Discuss this article in our forums

Softness in mobile gaming and Apple's changes to the App Store business model in some countries impacted the performance of the ‌App Store‌, Apple CFO Kevan Parekh said during today's earnings call.


Apple's services revenue was $30.7 billion, a 12% increase over the $27.4 billion it earned in the year-ago quarter. Though the category saw growth, revenue came in under expectations, prompting analyst questions that led to Parekh's comments on the ‌App Store‌.

We also had some factors that impacted the performance of the App Store. We did see some headwinds in mobile gaming, and then keep in mind, we also made some changes to the App Store business model in certain countries, and in the U.S., we do continue to operate under a court ruling impacting the link-out transactions. But we're pleased the Supreme Court will hear our appeal.

There have been ‌App Store‌ fee updates in Japan and Brazil as of late, with Apple collecting no fees on link-outs in the U.S. and lower fees from alternative app marketplace apps in the EU. Despite the rule changes, the ‌App Store‌ still set a June quarter revenue record. Apple saw double-digit growth in cloud services, video, payment services, and advertising, with a record level of Apple Pay users.

During the call, Apple also said it now has 1.5 billion paid subscriptions, with transacting and paid accounts hitting an all-time high.

Parekh said it wasn't the ‌App Store‌ alone that impacted services revenue, and Apple also took a hit from foreign exchange. Last year, Apple also had the theatrical release of F1, and no equivalent release this year, making for a tougher compare.

Services growth in the September quarter is expected to be similar to the June quarter when excluding an approximately 2.5 percentage point foreign exchange headwind.
This article, "Apple Says App Store Changes and Mobile Gaming Softness Affected Services Revenue" first appeared on MacRumors.com

Discuss this article in our forums

Apple is planning to let users pay to increase their AI limits, with upgrade possibilities available through iCloud+.


During today's earnings call for the third fiscal quarter of 2026, Apple CEO Tim Cook said it's early, but the company expects to offer options for people who want to make heavy use of AI services.

In terms of what it means for compute cost, it's obviously early going for us, and so I don't want to say that we have a complete plan for that. We do believe there will be people that want to use it a lot and we will have some kind of upgrade possibilities on iCloud+ where people can buy up the stack on iCloud+. We'll see how the pickup for that is.

At WWDC, Apple said there would be daily usage limits on features like Image Playground, but increased access would be available through ‌iCloud‌+ plans. Cook's comments today suggest there may also be ‌iCloud‌+ add-ons specifically for AI usage.

Apple hasn't offered any details on what it might charge to increase AI limits, and that's information that we might get when iOS 27 launches in September. Features like Siri AI are expected to remain free to use.
This article, "Apple Plans Paid iCloud+ Upgrades for Heavy AI Users" first appeared on MacRumors.com

Discuss this article in our forums

Apple didn't want to raise its prices but was forced to do so because of exponential increases in memory costs, Apple CEO Tim Cook said today during the company's Q3 2026 earnings call. Apple increased prices for Macs and iPads in June because memory prices have surged.

On the pricing front, you know, we reluctantly raised prices. I would say we did it because we're in what I would characterize as a 100-year flood on memory pricing with exponential increases in memory prices, so that was the rationale for it.

When asked whether Apple is aiming to protect gross profit dollars or product gross margins when considering pricing increases, Cook said it's multifactorial.

In terms of our philosophy on dollars or percentages, we look at units, revenue, and margin, and then come to a business judgment as to how to handle that, and so it's not a mathematical formula that gets us to a specific result, or just looking at one dimension of that. We look at all three dimensions and think about it over the long term instead of, you know, a 90-day clock.

Cook did not comment on whether Apple plans to raise iPhone prices when the iPhone 18 Pro models and first foldable launch this September, but multiple analysts believe prices will go up.

Cook said Apple is expecting to pay higher memory costs in the September quarter, though Apple will be able to partially offset it with lower costs on some non-memory components and a stockpile of inventory.
This article, "Tim Cook: Apple 'Reluctantly Raised Prices' Due to '100-Year Flood on Memory Pricing'" first appeared on MacRumors.com

Discuss this article in our forums