Apple has stepped in to warn that EU proposals to force Google to open Android to competing AI services pose serious risks to user privacy, security, and safety.


Apple's latest submission to the EU comes (via Reuters) in response to the European Commission's call for feedback on draft measures designed to help Google comply with the Digital Markets Act (DMA). The proposals would allow competing AI services to interact with Android apps to perform actions such as sending emails, ordering food, or sharing photos. Google has already pushed back on the plans, arguing they would undermine key privacy and security safeguards for European users.

Apple, which is itself now subject to EU measures requiring it to open up its own ecosystem, said it has a strong interest in the case given its own operating systems for iPhone, iPad, and Mac. In its submission, Apple said the draft measures "raise urgent and serious concerns," warning that if confirmed, "they would create profound risks for user privacy, security, and safety as well as device integrity and performance."

Apple also took aim at the rapidly evolving state of AI as a particular source of concern, arguing that risks are "especially acute in the context of rapidly evolving AI systems whose capabilities, behaviours, and threat vectors remain unpredictable." The company questioned the EU's technical expertise in drawing up the proposals, stating that the Commission is "substituting judgments made by Google's engineers for its own judgment based on less than three months of work," and suggesting the only discernible goal of the draft measures is "open and unfettered access."

Apple has a long history of clashing with EU regulators over the DMA. The company challenged the regulation in court in October 2025, and urged regulators to scrap it entirely the month before, arguing it had created security vulnerabilities and worsened the user experience. The EU said it had no intention of repealing the law in response.

The feedback period for the proposals ran from April 27 to May 13, 2026. The European Commission has said it will carefully assess all submissions and may adjust the proposed measures as a result, though its final decision must be adopted within six months of the opening of the specification proceedings, giving a deadline of July 27, 2026. The EU separately concluded in May 2026 that the DMA has had a positive impact overall, setting aside Apple's lobbying for the regulation to be revised.
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A new survey suggests most U.S. smartphone owners are not motivated to upgrade by foldable phone designs or AI features, a potential challenge for Apple as it prepares to launch both the rumored "iPhone Ultra" and an expanded suite of Apple Intelligence features this fall.


The survey, commissioned by CNET and conducted by YouGov across 2,407 U.S. smartphone owners between April 29 and May 1, found that only 13% of respondents would consider upgrading for a phone concept such as a foldable or flip phone, while just 12% cited AI integrations as an upgrade motivator.

Among iPhone owners specifically, interest in foldable designs was slightly higher at 14%. Apple is widely expected to launch its first foldable iPhone alongside the iPhone 18 Pro this fall, with a starting price of around $2,000.

While a 13% interest statistic in foldable designs has been characterized as evidence of limited appeal, it may actually represent a larger addressable market than anticipated for a product most consumers have never used and whose likely price was not disclosed to respondents. Interest could shrink considerably once a $2,000-plus price tag enters the picture, and supply chain reports suggest smooth availability may not occur until 2027.

Consumer sentiment around AI integrations dropped sharply from 2024 to 2025 before edging slightly higher in 2026, though the figure remains low at 12%. Previous surveys found that the majority of iPhone users felt existing ‌Apple Intelligence‌ features added little to no value to their experience.

Price remains the overwhelming driver of upgrade decisions, cited by 55% of respondents, followed by longer battery life at 52%, and more storage at 38%. Those top three motivators are unchanged from 2025, when price led at 62%, battery life at 54%, and storage at 39%.

Camera features (27%) and display size (22%) ranked well ahead of either foldables or AI as upgrade motivators. Smartphone owners are also not particularly swayed by a phone being thinner or available in new colors, findings that are relevant given Apple's recent emphasis on the ultra-thin iPhone Air and expanded color options across its lineup.
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The Apple Sales Coach app will begin using AI-generated video presenters to deliver personalized training content to retail salespeople around the world.


In a new video message, an Apple trainer said that the update addresses a limitation of traditional training programs: the impossibility of creating truly individualized content for hundreds of thousands of salespeople across different markets, languages, and product focuses. Apple said it will now use AI to generate short, focused videos tailored to the products a seller works with, the skills they are developing, and the language they speak.



AI-generated presenters will be identifiable by an on-screen icon, and Apple emphasized that the underlying content remains entirely human-driven. The company's training team apparently writes every script and verifies every detail, with AI serving as the delivery mechanism rather than the author.

Apple said the shift will allow it to produce more videos on more topics, faster, and update them more frequently than was previously possible. The company described the move as "just the beginning," noting that Apple Sales Coach improves the more it is used.
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Chinese leaker "Instant Digital" today said the iPhone 18 Pro will not feature dual-layer OLED technology, adding that Apple's current thermal management approach remains a limiting factor for sustained outdoor brightness on Pro iPhones.


In a new post on Weibo, Instant Digital commented on a question about when dual-layer OLED would arrive on iPhone, saying simply: "In any case, the 18 Pro definitely won't have it." The leaker had earlier this week reflected on last year's predictions, noting that the iPhone 17 Pro made little meaningful progress in maintaining peak brightness levels outdoors. Instant Digital suggested that without a change to Apple's thermal throttling strategy, dual-layer OLED is the only path to a significant real-world brightness improvement.

The assessment aligns with what has been rumored elsewhere. A report from last August indicated that Apple has set a two-year production plan for tandem OLED to be adapted for the iPhone, but that Apple had yet to decide whether to develop the panels with Samsung Display or LG Display, pointing to an arrival no earlier than sometime after 2028.

The report also noted that the variant Apple is reviewing differs from the full tandem OLED used in the iPad Pro. Rather than stacking two complete RGB layers, Apple is said to be evaluating a "simplified tandem" design that doubles only the blue sub-pixel layer while keeping red and green on a single layer.

For the ‌iPhone 18 Pro‌, the display upgrade on the table is said to be a move to LTPO+ technology. As reported earlier this month, Apple is expected to finalize panel approvals for the ‌iPhone 18 Pro‌ and Pro Max with Samsung Display and LG Display, with China's BOE reportedly closed out of the premium tier due to quality and yield issues with its own LTPO+ technology. The upgrade from the standard LTPO used in the ‌iPhone 17 Pro‌ should improve battery efficiency by enabling finer control of OLED light emission, but it does not address peak brightness or the thermal throttling that limits sustained outdoor luminance.

Dual-layer OLED would address both matters. Since each emissive layer operates at lower intensity to achieve a given brightness target, the display generates less heat, reducing the thermal pressure that causes Apple's current panels to throttle under sustained use. The M4 ‌iPad Pro‌ was the first Apple product to adopt the technology. Instant Digital's comments suggest iPhone customers will have to wait considerably longer.
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Apple today announced that Tap to Pay on iPhone is now available in South Africa, allowing merchants to accept contactless payments using only their iPhone and a partner-enabled iOS app.


The feature lets businesses of any size accept contactless credit and debit cards, Apple Pay, and other digital wallets at checkout. Merchants prompt customers to hold their card, iPhone, Apple Watch, or other digital wallet near the merchant's device, with the payment completed via NFC technology. No additional hardware or payment terminal is required.

iStore Pay and Yoco are the first payment platforms in South Africa to support the feature. The launch supports Mastercard and Visa, with American Express support coming soon.

Tap to Pay on iPhone first launched in the United States in February 2022 and has been expanding steadily ever since. A major wave of rollouts across 2025 brought the feature to dozens of new markets, including 18 new countries in May, five more European countries in September, and launches in Singapore and Hong Kong in December. Malaysia followed in April 2026, and Apple confirmed at the start of this year that the feature had reached 50 markets globally.

As with all Tap to Pay on iPhone transactions, privacy is built in. Transactions are encrypted and processed through the device's Secure Element, and Apple says it has no knowledge of what is purchased or who is buying it. Card numbers and transaction data are not stored on the device or Apple's servers.

Tap to Pay on iPhone requires an iPhone XS or later running the latest version of iOS.
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Apple's first foldable iPhone, expected to be called the "iPhone Ultra," is shaping up to launch with a noticeably restrained selection of colors, according to multiple leakers, with sources pointing to as few as two options and a deliberate avoidance of bold or vibrant finishes for the device.


In February, the Weibo leaker known as "Instant Digital" shared a broader account of the foldable iPhone's design, describing it with just two color options, with white as the only "confirmed" shade at the time. The leaker did not reveal the second option. Instant Digital revisited their February report earlier this month without walking back any color details, keeping the two-option account intact.

More recently, Macworld cited a supply chain source to provide new details about the foldable's color options: a classic silver and white model, and an indigo option described as similar to the iPhone 17 Pro's Deep Blue finish. The same source said the device will offer fewer choices than the iPhone 18 Pro models, with no bold or vibrant colors.

The approach is reminiscent of the iPhone X, which similarly launched in just two colors, Silver and Space Gray, when it debuted in November 2017 at a then record starting price of $999. Like the foldable iPhone, the iPhone X was a generational leap that introduced an entirely new design language. The iPhone XS that followed a year later added Gold to the lineup, suggesting Apple may take the same approach with the ‌iPhone Ultra‌ over time.

A limited color offering may also be a practical consequence of the device's constrained production outlook. Supply chain analyst Ming-Chi Kuo warned that early-stage yield and ramp-up challenges could mean smooth shipments may not occur until 2027, with potential shortages lasting through at least the end of 2026. Kuo also clarified that the frequently cited order figure of 15 to 20 million foldable iPhones likely reflects cumulative demand across the product's full two to three year lifecycle, rather than 2026 alone, suggesting that annual volumes will be modest.

Developing and manufacturing each additional color variant adds complexity and cost to an already challenging production process, as well as additional SKUs to stock. With the device expected to be in short supply at launch regardless, there is little commercial incentive for Apple to broaden the initial color palette. At a starting price that Bloomberg's Mark Gurman says will "cross the $2,000 threshold," the ‌iPhone Ultra‌ is also unlikely to attract the kind of buyer who might be swayed by a wider color range, making the calculation even simpler.

The ‌iPhone Ultra‌ is expected to be announced in September 2026 alongside the ‌iPhone 18 Pro‌ and ‌iPhone 18 Pro‌ Max.
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On this week's episode of The MacRumors Show, we talk through how the global memory shortage is forcing Apple's hand across multiple key products, killing configurations, delaying launches, and prompting spec decisions that would have seemed unlikely a year ago.


The pressure originates outside Apple's control. JPMorgan analysis cited by the Financial Times found that memory could account for as much as 45% of an iPhone's component costs by 2027, up from around 10% today. Companies like Nvidia are reportedly outbidding consumer electronics makers for limited DRAM supply from Samsung, SK Hynix, and Micron, while cloud firms are locking in capacity with multi-billion-dollar upfront commitments. Apple, which buys memory for roughly 250 million iPhones per year, has shifted from a position where it could dictate terms to one where it must compete for supply, and component prices are being driven up as a result.

The consequences are already visible in the Mac lineup. Apple last week removed the Mac mini's 256GB storage option, pushing its starting price from $599 to $799. Days later, it eliminated Mac mini models with 32GB and 64GB of RAM and stripped the M3 Ultra Mac Studio to a single 96GB configuration, with delivery estimates for remaining Studio models at 9 to 10 weeks. The ‌Mac Studio‌ had already lost its 512GB memory option in March, and multiple configurations became entirely unavailable in April. On Apple's April 30 earnings call, CEO Tim Cook acknowledged that both machines would be "hard to get for months to come" and said Apple expects "significantly higher memory costs" in the current quarter.

The MacBook Neo was sold out through April and Cook described demand on the earnings call as "off the charts." The ‌MacBook Neo‌ uses binned A18 Pro chips, adopting manufacturing rejects from the iPhone 16 lineup with one GPU core disabled, repurposed rather than discarded to keep costs low enough to hit the $599 price point.

Apple's initial production target is believed to be about five to six million units, but demand has since pushed the company to instruct suppliers to prepare for at least 10 million. TSMC's N3E production lines, where the A18 Pro was made, are now running at maximum capacity, with AI-related orders consuming much of the available output. A fresh manufacturing run for the A18 Pro would yield fully functional chips rather than defective ones, raising the per-unit cost before any expedited manufacturing premium is applied.

Apple is now said to be weighing up its options for the ‌MacBook Neo‌. The company is purportedly considering cutting the 256GB entry-level model, which would push the effective starting price up by $100 without changing any existing configuration's price, the same mechanism used with the ‌Mac mini‌. Separately, Apple may be considering new color options to soften any price increase.

Upcoming products are apparently being reshaped too. Weibo leaker "Fixed Focus Digital" has claimed in a series of posts that the standard iPhone 18 is being downgraded as a cost-cutting measure, with both display and chip specifications affected. Most recently, the leaker said certain parts are interchangeable between the ‌iPhone 18‌ and the lower-cost iPhone 18e. For context, iPhone 17 and iPhone 17e differ meaningfully: the standard model has a larger ProMotion display, Dynamic Island, Ultra Wide camera, five-core GPU, and significantly better battery life, but it looks like there could be fewer differences with the next generation.

A follow-up post framed the new split launch strategy, under which the ‌iPhone 18‌ ships in spring 2027 rather than alongside the Pro models in the fall, as a deliberate commercial mechanism to smooth out demand. By extending the ‌iPhone 17‌'s flagship run, Apple is also said to be creating conditions under which a lower-specced successor will be more palatable. The split launch itself has been widely reported since last year, with Ming-Chi Kuo and Nikkei among those to have corroborated it.

The launch of the rumored all-new high-end MacBook Pro or "MacBook Ultra" with an OLED display and touchscreen has also apparently slipped. Bloomberg's Mark Gurman has said early 2027 is now looking more likely than late 2026 due to Apple's constrained memory supply.

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If you haven't already listened to the previous episode of The MacRumors Show, catch up to hear our answers to your listener questions about the future of Apple's product lineup, the software and services shaping the ecosystem, and our own personal histories with the company and its devices.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Kayci Lacob, Kevin Nether, John Gruber, Mark Gurman, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

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Samsung is reportedly developing a holographic smartphone display that could be used in a rumored "Spatial iPhone."


The claims come from the leaker known as "Schrödinger" on X, who shared screenshots of messages with an unnamed insider purportedly familiar with the project. Sources have apparently heard discussions about a "Spatial iPhone" in the supply chain, though no credible details about it have yet emerged. Since Apple does not manufacture its own displays, any such device would likely rely on other manufacturers like Samsung, which already supplies OLED panels for the iPhone lineup.

Codenamed "MH1" or "H1," the rumored display differs from earlier glasses-free 3D screens by pairing advanced eye-tracking with diffractive beam-steering, a technique that uses microscopic structures in the display layer to bend and redirect light toward the viewer's eyes at precise angles, creating the perception of depth without additional glasses. The display is also said to incorporate a nano-structured holographic layer integrated directly into the AMOLED stack, enabling spatial depth effects that appear to float above the glass surface. A patented algorithm would purportedly allow users to tilt the device to see around objects in a video, which the leaker described as "360-degree rotation," similar in concept to Samsung's existing 85-inch spatial displays but adapted for handheld use.

Samsung's Advanced Institute of Technology (SAIT) has published academic work on slim-panel holography since 2020, when it released a paper in Nature Communications detailing a steering-backlight unit that increased viewing angles for holographic video by 30 times compared to conventional designs, a key obstacle to making the technology viable in a thin handheld device. The prototype described at the time was approximately 1cm thick and capable of displaying 4K holographic video at 30 frames per second.

The H1 display is also said to maintain full 4K resolution for standard 2D tasks, with the holographic depth layer activating only for specific content, in what the leaker calls "Zero Clarity Loss," avoiding the image quality tradeoff associated with older lenticular lens-based 3D screens. In a follow-up post, Schrödinger noted that the MH1 project remains in phase 1 of R&D, with the leaker pointing toward an approximate 2030 timeframe for holographic smartphones broadly.

The posts also say that "Samsung isn't alone" in its wish to ship a holographic smartphone, and cites supply chain rumors of an Apple "Spatial iPhone" circulating among component suppliers. Samsung's advantage apparently lies in its manufacturing head start, with SAIT's published research forming the groundwork for what the H1 would attempt to productize.

Apple's interest in holographic and glasses-free 3D display technology stretches back almost two decades. In 2008, Apple filed a patent application for a glasses-free autostereoscopic display that tracked the viewer's position to deliver a personalized 3D image without special glasses, with Apple claiming the system could accommodate multiple viewers simultaneously. In 2014, Apple was rumored to be developing a glasses-free 3D iPhone display, the same year the U.S. Patent and Trademark Office granted Apple a patent for an "Interactive holographic display device" that used laser beams, micro lenses, and sensors to produce three-dimensional images on a touchscreen panel.

Of course, none of those efforts resulted in a iPhone with a holographic display, but Apple SVP of Hardware Engineering and future CEO John Ternus said as recently as last month that combining the digital and physical world is an "inevitability," describing spatial computing as being in the "early innings."

Schrödinger is a relatively new account with a limited but not unimpressive track record on Samsung hardware. The leaker has shared what appear to be internal documents and prototypes in the past. Some predictions have held up: in November 2025, Schrödinger claimed hands-on time with a Galaxy S26 Plus prototype, accurately revealing its Exynos 2600 chipset, 12GB of RAM, and One UI 8.5 software, all of which were confirmed upon its launch in February. The account has also correctly revealed device details such as 60W wired and 25W wireless charging for the Galaxy S26 Ultra ahead of its announcement.
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Apple proactively chose to delay the standard iPhone 18 as a deliberate market strategy, the leaker known as "Fixed Focus Digital" claims, with the move said to extend the iPhone 17's sales window while lowering production costs and improving Apple's competitive position against Android rivals.


In two new posts on Weibo, Fixed Focus Digital said that a downgrade to the ‌iPhone 18‌ standard model was largely inevitable due to global supply chain shortages, and that Apple made the deliberate choice to delay the device rather than rush it to market.

By extending the ‌iPhone 17‌'s production cycle and launching a large-scale manufacturing ramp, Apple is said to be using the additional time to let the ‌iPhone 17‌ consolidate market share at the mainstream price tier before its downgraded successor arrives. The leaker said Apple has targeted sufficient ‌iPhone 17‌ supply to participate in China's Double 11 shopping event later this year. Double 11, also known as Singles' Day, is one of the world's largest annual retail sales events and a significant battleground for smartphone market share in China.

The leaker framed the approach as a "remarkably clever market adjustment mechanism," suggesting that shipping a lower-specced ‌iPhone 18‌ will be easier to absorb commercially if it arrives some 18 months after the ‌iPhone 17‌, by which point the previous generation will have already dominated the mainstream tier for an extended period. Fixed Focus Digital described the strategy as simultaneously lowering production costs and boosting market share against Android rivals.

The posts add a strategic dimension to what has become a series of downgrade rumors for the device. The leaker first reported that Apple is implementing certain manufacturing downgrades to the ‌iPhone 18‌ as a cost-cutting measure, before adding that display specifications and the chip will both be affected. Apple could be planning to tweak the name of the A-series chip used in the device to obscure the extent of the chip change. Engineering Validation Testing of the ‌iPhone 18‌ and iPhone 18e is said to be taking place simultaneously in June, which aligns with the idea that the two devices now share significant engineering overlap.

Most recently, the leaker said certain parts are interchangeable between the ‌iPhone 18‌ and the lower-cost iPhone 18e, indicating that some specification convergence between the two devices is real and measurable at the supply chain level. "Take it from me: The standard ‌iPhone 18‌ model has been downgraded and its launch delayed-this decision is final and will not change," they added.

The ‌iPhone 18‌, iPhone 18e, and iPhone Air 2 are all expected to launch in spring 2027, with the iPhone 18 Pro, ‌iPhone 18 Pro‌ Max, and foldable "iPhone Ultra" anticipated in the fall of 2026. A split launch strategy separating the Pro and standard models has been widely reported since last year, with Ming-Chi Kuo and Nikkei among those to have corroborated the plan.
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The leaker "Instant Digital" today revisited their February design report on the foldable iPhone, claiming the device's internal design will make it the easiest-to-disassemble and easiest-to-repair foldable phone in the industry.


In a new post on Weibo, Instant Digital said the device's "incredibly rigorous underlying engineering logic" has "truly paid off," and predicted that teardown videos will vindicate the earlier claims once the device ships. The leaker described the internal component stacking as "logical yet elegant," and said the design eliminates the complex ribbon cable routing that typically complicates disassembly in competing foldables, achieving instead what they called "a truly high level of modularity."

The comments appear to be a callback to Instant Digital's February 2 report, which offered several design details about the foldable iPhone, including volume buttons relocated to the top edge of the device, Touch ID and Camera Control on the right side of the device, an iPhone Air-style camera plateau, a single punch-hole front-facing cameras, and just two color options. That report also touched on the device's internal design language, which the leaker now suggests is even more significant than readers initially appreciated.

At that time, Instant Digital explained that the device's motherboard is apparently located on the right side of the device. As to not run cables across the screen to the left side for the volume buttons (where they are located on all other iPhone models), Apple is said to have decided to run them directly upwards, which maximizes internal space.

The internal structure purportedly features an innovative stacked design, with the space being almost entirely dedicated to the display and battery. It is also said to feature the biggest battery ever used in an iPhone.

Instant Digital has reported on the foldable iPhone for quite some time. The leaker previously claimed the device will be around $2,000 at launch, that it will be eSIM-only, that Apple's foldable displays were nearing production in March, and that the device will ship in three storage capacities. Most recently, the leaker said Camera Control is seen internally as a key feature of the foldable iPhone.

The foldable iPhone, rumored to be called the "iPhone Ultra," is expected to launch alongside the iPhone 18 Pro and ‌iPhone 18 Pro‌ Max in the fall. The device is said to feature a 7.8-inch inner display and a 5.5-inch cover screen, the A20 chip and C2 modem, ‌Touch ID‌, and two rear cameras.
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The iPhone 18 Pro will reportedly carry over the same anodized aluminum finish introduced with the iPhone 17 Pro, despite concerns from some users about its durability.


According to the Weibo leaker known as "Fixed Focus Digital," surface chipping on the ‌iPhone 17 Pro‌ has become a common complaint, and that users who have sought recourse from Apple have been told they cannot claim it, with the company classifying the issue as an inherent characteristic of the aluminum alloy material and normal wear and tear. Crucially, they added that the ‌iPhone 18 Pro‌ will "continue to utilize this same design approach" despite its weaknesses.

The ‌iPhone 17 Pro‌ moved away from the titanium frames Apple used in its Pro lineup for the previous two years, adopting an anodized aluminum unibody design. Surface durability concerns surfaced almost immediately after launch.

Reports suggested that Dark Blue and Cosmic Orange models appeared to scratch more easily than other finishes, with MacRumors forum users describing visible marks on in-store display units within days of availability. A scratch test by YouTuber JerryRigEverything added some nuance, finding that most of the anodized shell holds up well against everyday items like keys and coins, but pinpointing the camera plateau as a clear weak point where the raised, unchamfered edges chip and scratch easily.

A separate issue emerged the following month, when a number of Cosmic Orange iPhone 17 Pro owners reported color shift, with the aluminum frame and camera plateau drifting toward a rose-gold or pink hue and in some cases prompting device replacements by Apple Support.

Rumors point to four color options for the ‌iPhone 18 Pro‌ models: Dark Cherry, Light Blue, Dark Gray, and Silver. Dark Cherry is expected to serve as the signature new color, described as a deep, wine-like red that is considerably more muted than last year's Cosmic Orange. The ‌iPhone 18 Pro‌ is not expected to offer a black option for the second consecutive year, but the rumored gray option could come close.

The ‌iPhone 18 Pro‌ and ‌iPhone 18 Pro‌ Max are expected to be announced in September 2026, alongside the first foldable iPhone.
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Apple this week held the inaugural Spring Forum for its Manufacturing Academy in East Lansing, Michigan, gathering hundreds of U.S. manufacturers at Michigan State University to demonstrate how businesses are applying AI techniques learned through the program.


The event was the academy's largest to date. Offsite tours formed a central part of the program, with Block Imaging, a Michigan company that services and refurbishes medical imaging equipment including CT scanners and MRI machines, hosting attendees at its facility to show how it has put the academy's training to use on the factory floor. Other stops included the MSU Facility for Rare Isotope Beams and Peckham.

On-campus sessions featured speakers from McKinsey, Magna, LightGuide, and Medtronic on topics including physical AI in manufacturing and the challenges of scaling AI solutions. A poster session closed the day, featuring MSU students and small- and medium-sized business participants.

Priya Balasubramaniam, Apple's vice president of Product Operations, spoke at the forum and took part in a fireside chat with Michigan State University president Kevin M. Guskiewicz, covering AI's impact on manufacturing operations and the skills workers will need in an AI-enabled economy. Block Imaging's director of Technical Training, Katie Runyon, said the program had produced tangible results for her team:

The Apple Manufacturing Academy has had a direct impact on how we operate. The training we've received from Apple engineers and Michigan State experts has given our team practical tools and techniques we've been able to apply immediately on the floor, improving the way we work and the quality of what we deliver to healthcare providers. We keep coming back because the program continues to push us forward.

Launched last year as part of Apple's $500 billion U.S. investment commitment, the Manufacturing Academy is a free program pairing Apple engineers and MSU experts with small- and medium-sized businesses to help them implement AI and smart manufacturing techniques. It is the only such academy in North America and is open to businesses nationwide. To date, it has supported more than 150 companies through dozens of in-person training sessions, and recently added virtual programming.
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The standard iPhone 18 and the lower-cost iPhone 18e are said to share components, according to the leaker known as "Fixed Focus Digital," as further evidence that Apple is narrowing the gap between the two devices.


In new posts on Weibo, Fixed Focus Digital said that certain parts are interchangeable between the two models, adding that the information originates from a reliable manufacturing source. The leaker described the component overlap as confirmation that the specification convergence between the ‌iPhone 18‌ and iPhone 18e is real and measurable at the supply chain level. "Take it from me: The standard ‌iPhone 18‌ model has been downgraded and its launch delayed-this decision is final and will not change," they added.

The posts also suggested that if the ‌iPhone 18‌ ships in spring 2027 rather than alongside the Pro models in the fall, September and October will effectively become "flagship season" for Apple, a window occupied by the iPhone 18 Pro, ‌iPhone 18 Pro‌ Max, and the foldable "iPhone Ultra." A split launch strategy separating the Pro and standard models has been widely reported since last year, with Ming-Chi Kuo and Nikkei among those to have corroborated the plan.

The component sharing claim builds on a string of downgrade reports over the past two weeks. The leaker first reported that Apple is implementing certain manufacturing downgrades to the ‌iPhone 18‌ as a cost-cutting measure, before adding that display specifications and the chip will both be affected. Apple could be planning to tweak the name of the A-series chip used in the device to obscure the extent of the chip change. Engineering Validation Testing of the ‌iPhone 18‌ and iPhone 18e is said to be taking place simultaneously in June, which aligns with the idea that the two devices now share significant engineering overlap.

Today, the iPhone 17 and iPhone 17e are meaningfully different devices: the standard model features a 6.3-inch display with ProMotion and up to 3,000 nits of peak outdoor brightness, the Dynamic Island, a five-core GPU, an Ultra Wide camera, and significantly better battery life. The ‌iPhone 17e‌, by contrast, has a smaller 6.1-inch display, a notch rather than a ‌Dynamic Island‌, no ProMotion, a four-core GPU, and no Ultra Wide camera. If Apple is now sharing components between the ‌iPhone 18‌ and iPhone 18e and reducing display and chip specifications on the standard model, many of those distinctions could shrink or disappear entirely in the next generation.

The ‌iPhone 18‌, iPhone 18e, and iPhone Air 2 are all expected to launch in spring 2027, with the ‌iPhone 18 Pro‌, ‌iPhone 18 Pro‌ Max, and iPhone Ultra anticipated to be announced in the fall.
This article, "iPhone 18 Might Look a Lot More Like an 'e' Model, Leaker Claims" first appeared on MacRumors.com

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On this week's episode of The MacRumors Show, we answer your listener questions about the future of Apple's product lineup, the software and services shaping the ecosystem, and our own personal histories with the company and its devices.



Some questions center on the iPhone Air and its future direction, including whether Apple might adopt silicon-carbon battery technology for a second-generation model, or prioritize adding a second camera lens instead. There is also interest in how ‌iPhone Air‌ might evolve with features like a vibrating surface speaker.

The foldable iPhone generates a lot of discussion, with questions touching on whether listeners would choose it over an ‌iPhone Air‌, whether it could replace both an iPhone and iPad mini, and whether its arrival signals the end of the dedicated compact tablet.

Broader hardware questions include when the 11th-generation iPad will be updated, when Apple plans to complete the OLED with ProMotion rollout across its entire laptop lineup, whether the MacBook Neo risks cannibalizing ‌iPad‌ sales, and what the future holds for Apple Vision Pro given its underwhelming reception.

On the software side, questions cover what visionOS might look like several years down the line, Photomator's future and whether Apple intends to develop it into a proper Lightroom alternative, and whether Apple is falling behind competitors like Alexa on basic smart home automation, pointing out that HomePod still relies on Shortcuts for many routines that Alexa handles natively.

The general tech questions are the most varied, asking which Apple device would cause the biggest bottleneck if swapped for an entry-level version, whether we would attempt an Apple Watch-only week without an iPhone, and what device combinations we actually rely on day to day. There is also curiosity about Nothing as a brand and whether it is worth taking seriously, as well as concerns about the escalating cost of MacBook Pro models and where the ceiling might be.

A number of questions are more personal, asking about our first Apple products, what originally drew us to the ecosystem, our favorite and oldest devices, and whether family members using non-Apple products causes any friction. ‌The MacRumors Show‌ has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips.



You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or other podcast apps. You can also copy our RSS feed directly into your player.



If you haven't already listened to the previous episode of The MacRumors Show, catch up to hear our discussion about Apple's bombshell announcement that Tim Cook will step down as CEO on September 1, 2026, with hardware engineering chief John Ternus set to succeed him.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Kayci Lacob, Kevin Nether, John Gruber, Mark Gurman, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

‌The MacRumors Show‌ is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also email us at podcast@macrumors.com or head over to The MacRumors Show forum thread. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.
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A Weibo leaker today suggested that Apple's iPhone Air 2 may be the only next-generation ultra-thin flagship smartphone from a major brand, after the original model's poor sales performance appears to have led competing manufacturers to abandon plans for their own follow-up products.


The leaker known as "Digital Chat Station" today posted on Weibo, claiming that the ‌iPhone Air‌ barely surpassed 700,000 unit activations even after multiple rounds of price reductions. The post also noted that an unspecified domestic Chinese ultra-thin device managed only 50,000 activations, and that the rival's planned follow-up now looks "highly precarious" and is in all likelihood going to be scrapped. The leaker concluded that the ‌iPhone Air‌ 2 may end up as the sole ultra-thin flagship of the next generation.

The ‌iPhone Air‌ has struggled commercially since its September 2025 launch. A KeyBanc Capital Markets survey found "virtually no demand" for the device, supply chain analyst Ming-Chi Kuo reported that suppliers had been asked to cut capacity by more than 80% between launch and early 2026, and the ‌iPhone Air‌ is now widely believed to be entirely out of production.

The device's poor reception has reverberated across the industry. Xiaomi reportedly planned a "true Air model" to rival Apple's offering, while Vivo targeted thinness within its mid-range S series. Both companies are said to have halted related projects. Samsung similarly cancelled the Galaxy S26 Edge after the Galaxy S25 Edge sold poorly.

Despite all of this, a separate leaker claimed last month that Apple will push ahead with at least two generations of the device regardless of sales performance. Reports are now aligned around a spring 2027 launch, with the delay attributed both to poor sales of the original and to Apple's new split launch strategy, which moves the standard iPhone 18, iPhone 18e, and ‌iPhone Air‌ 2 to a spring window while reserving fall 2026 for the iPhone 18 Pro, ‌iPhone 18 Pro‌ Max, and foldable iPhone. Reports from Nikkei Asia, Bloomberg's Mark Gurman, and The Information all point to an early 2027 release.

Apple is said to be significantly revising the ‌iPhone Air‌ 2 to address the main criticisms of the original. The Information reported that Apple is considering adding a second rear camera, likely an Ultra Wide lens to complement the existing 48-megapixel Fusion camera, along with lower pricing. Other rumored changes include reduced weight, vapor chamber cooling, and increased battery capacity. Apple is believed to have requested an ultra-thin Face ID module from suppliers to free up internal space for the additional camera. According to The Elec, Apple also plans to bring a thinner, brighter Samsung OLED technology called CoE (Color Filter on Encapsulation) to the ‌iPhone Air‌ 2, after debuting it first on the foldable iPhone.
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Apple remains the top manufacturer of satellite-capable smartphones globally, with such devices projected to reach 46% of all smartphone shipments by 2030, according to a new report from Counterpoint Research.


The firm's Smartphone Satellite Connection Report finds that Apple kickstarted the satellite phone trend when it partnered with Globalstar to bring Emergency SOS via satellite to the iPhone 14 in 2022 and has maintained a clear lead since. Samsung leads the Android ecosystem, while Huawei and Google also follow a proprietary approach. Other Android players, including Xiaomi, OPPO, HONOR, and vivo, have aligned with the 3GPP non-terrestrial network (NTN) standard to enable broader scalability and interoperability.

The market is currently dominated by the premium segment, with the lack of compelling everyday use cases limiting broader adoption. 3GPP Release 17 supports only SOS messaging and basic location sharing. Release 18 is expected to expand adoption further across premium brands, but mass-market penetration in the mid-price segment is not anticipated until Release 19.

Qualcomm leads among Android vendors with its Snapdragon X80 and X85 modems, with MediaTek, Samsung, Google, and Huawei all increasing competition. North America is the leading region for adoption, driven by carrier partnerships including T-Mobile with SpaceX, AT&T with AST Mobile, and Rogers with SpaceX, alongside Apple's Globalstar arrangement. Amazon's acquisition of Globalstar is seen as a notable development, potentially opening new connectivity-as-a-service revenue streams.

Counterpoint expects Apple, Google, and Samsung to lead in overall market penetration toward 2030, with Android brands targeting entry-level and mid-range price points seeing slower uptake. Apple recently agreed a new satellite deal with Amazon following its acquisition of Globalstar, and has several new satellite features in development, including Maps via satellite, photos in Messages via satellite, and a satellite API for third-party apps.
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Apple's AirTag item tracker turns five years old today, with the $29 accessory having spent half a decade as the best-selling item tracker in the world.



The ‌AirTag‌ launched on April 30, 2021, alongside the M1 iMac, a new iPad Pro, and a new Apple TV 4K. The coin-shaped accessory has a polished stainless steel back, IP67 water resistance, and a U1 Ultra Wideband chip that powers Precision Finding, a feature that combines haptic, visual, and audio feedback to guide users to a lost item's precise location with the iPhone 11 and later.

Setup works by bringing the tag close to an iPhone, with each ‌AirTag‌ appearing in the Items tab of the Find My app. The ‌Find My‌ network, which relies on Bluetooth signals from nearby Apple devices to relay location data, allows a lost item to be tracked even when out of direct range. The ‌AirTag‌ is priced at $29 for a single tag or $99 for a four-pack, with free engraving available.

Reports of the AirTag being misused for stalking and vehicle theft surfaced within months of launch, with its small size, low price, and the breadth of the ‌Find My‌ network making it an attractive tool for bad actors. Apple released a statement in February 2022 saying incidents of misuse were "rare; however, each instance is one too many," and introduced setup warnings making clear that using an ‌AirTag‌ to track people without consent is a crime in many regions.

A class-action lawsuit filed in California in December 2022, later expanded to include more than three dozen plaintiffs, alleged that the product's accuracy and affordability made it well-suited for misuse, and a federal judge allowed certain claims to move forward in March 2024. Apple and Google later aligned on cross-platform specifications so that Android users receive automatic unwanted tracking alerts alongside iPhone users.

Despite the controversy, Apple says the ‌AirTag‌ became its best-selling item tracking accessory, citing user stories of recovering lost luggage, bicycles, and bags in the years since launch.

Apple released the second-generation AirTag in January 2026. The updated model features a second-generation Ultra Wideband chip with Precision Finding working from up to 50% farther away, an upgraded Bluetooth chip, and a speaker 50% louder than the original. For the first time, Precision Finding also works with Apple Watch Series 9 models and later. A teardown revealed that the speaker magnet is more firmly secured in the second-generation model, making it harder to remove, a modification that had previously been used to silence unwanted tracking alerts. Pricing remains $29 for a single tag and $99 for a four-pack.
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Apple has reportedly abandoned plans for a foldable "iPad Ultra" following years of disappointing sales performance for the iPad Pro.


The claim predominantly comes from the Weibo leaker known as "Instant Digital," who posted the remark in response to a question about whether the ‌iPad‌ would join a rumored "Ultra" series of Apple devices. Instant Digital listed the Apple Watch Ultra, M-series Ultra chips, "iPhone Ultra," and "MacBook Ultra" with an OLED display as products in the pipeline, but explicitly excluded the ‌iPad‌ from that group, citing weak market performance for the ‌iPad Pro‌. They added that Apple now has "no plans" to release an ‌iPad‌ Ultra.

The ‌iPad Pro‌'s sales struggles are well documented. In October 2024, it was reported that shipment projections for the M4 ‌iPad Pro‌ had been significantly cut after weaker-than-expected demand following its launch earlier that year. DSCC analyst Ross Young lowered his full-year 2024 forecast from up to 10 million units to just 6.7 million, with shipments of the 13-inch model projected to fall by more than 50% and 90% in the third and fourth quarters respectively.

Young attributed the sluggish reception in part to the high price point, with the 11-inch model starting at $999 and the 13-inch at $1,299, levels that deter buyers who view tablets as secondary devices alongside a smartphone or laptop. ‌iPad‌ revenue has declined for three consecutive years, and the category accounted for just 6.73% of Apple's total revenue in 2025.

In his latest "Power On" newsletter, Bloomberg's Mark Gurman said that Apple has been developing a 20-inch foldable ‌iPad‌, describing the project as a priority for Senior Vice President of Hardware Engineering and future Apple CEO John Ternus. Gurman noted, however, that the device "may end up being a wacky experiment that doesn't see the light of day, according to several people who have worked on it."

The rumored foldable ‌iPad‌ has a long and troubled development history. Last October, it emerged that engineering challenges tied to weight, features, and display technology had pushed Apple's target launch from 2028 to 2029 or later. The device was reportedly being developed with a large Samsung OLED display, with Apple focused on minimizing the visible crease, just like the upcoming foldable iPhone.

Prototype units reportedly weighed around 3.5 pounds, making them heavier than a 14-inch MacBook Pro and nearly three times the weight of a 13-inch ‌iPad Pro‌. The device could have been priced as high as $3,900, roughly triple the $1,299 starting price of the 13-inch ‌iPad Pro‌.

There has also been uncertainty about how the product would be categorized. In March, Gurman noted that a "gigantic" foldable ‌iPad‌ would challenge Apple's tradition of keeping the Mac and ‌iPad‌ as separate product lines, with some internally describing it as a foldable ‌iPad‌ and others as an all-display MacBook. When closed, the device reportedly resembles a Mac, with an aluminum shell and no exterior display. The design is said to be similar to Huawei's MateBook Fold, an 18-inch foldable tablet currently priced at $3,400.

The reports come against a backdrop of Apple's rumored plans to expand its "Ultra" branding across multiple product lines. At least three Ultra devices are believed to be in the pipeline for this year alone: a foldable ‌iPhone Ultra‌ priced at around $2,000, AirPods Ultra with cameras for Visual Intelligence, and a MacBook Ultra featuring a touch-enabled OLED display priced up to 20% above the current ‌MacBook Pro‌ lineup. A source speaking to Macworld subsequently corroborated the ‌iPhone Ultra‌ and MacBook Ultra names.

Apple already applies the "Ultra" moniker to Apple Watch Ultra, M-series Ultra chips, and CarPlay Ultra. An ‌iPad‌ Ultra might seem like a natural fit for a family of higher-end, more experimental hardware at the top of each lineup, but with the ‌iPad Pro‌ already struggling to find buyers at its current price point, the question of whether sufficient demand exists for an even more expensive ‌iPad‌ may be answering itself.
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A leaker claims Apple is currently embroiled in an internal debate over whether MagSafe should remain a standard iPhone feature.


The Weibo leaker known as "Instant Digital" says that when ‌MagSafe‌ was first introduced, the mood inside Apple was reportedly aggressive about its expansion. ‌MagSafe‌ for the iPhone was introduced with the iPhone 12 lineup in 2020, bringing a ring of magnets to the back of the device for snap-on charging and accessory attachment. The ecosystem has since expanded significantly, with dozens of third-party wallets, cases, stands, and chargers built around the standard.

There were purportedly even plans to bring built-in ‌MagSafe‌ magnets to the iPad lineup, something the leaker previously hinted at, though those plans never materialized. Bloomberg's Mark Gurman first reported in 2021 that Apple was testing a glass-backed iPad Pro that would support wireless charging, specifically noting that MagSalfe was under consideration. A follow-up report in early 2022 suggested Apple had prototyped an iPad Pro with a large glass Apple logo that would serve as the wireless charging area, an approach aimed at avoiding the fragility of an all-glass back. Neither design made it to a shipping product. The rumors resurfaced in late 2023, with reports suggesting that the then-upcoming iPad Pro could include MagSafe support, based on information from sources familiar with Apple's magnet suppliers. The redesigned M4 ‌iPad Pro‌ that launched in 2024 still shipped without the feature.

Now, Instant Digital claims that confidence around ‌MagSafe‌ has given way to uncertainty. The leaker says Apple is weighing the costs of including ‌MagSafe‌ magnets in the iPhone against the strength of the accessory ecosystem that has grown up around the feature, though the nature of the debate and what any change might look like remains unclear.

The iPhone 16e launched without ‌MagSafe‌, making it the first new iPhone in years to omit it. Many iPhone 16e owners, as well as users of older iPhones without built-in magnets, turned to third-party cases with embedded magnet rings as a workaround, though the experience is generally considered to be inferior to native ‌MagSafe‌ support. The decision nonetheless drew criticism, and Apple reversed course with the iPhone 17e, restoring ‌MagSafe‌ support when the device launched earlier this year.

There is no indication that ‌MagSafe‌ is at imminent risk of disappearing from the iPhone lineup. However, the upcoming foldable "iPhone Ultra" may be a different story. Dummy models of the device show no visible indentations for the internal magnet array that ‌MagSafe‌ requires, suggesting the feature could be absent at launch. The iPhone Ultra is rumored to be just 4.5mm thin when unfolded, and it is thought that the device may simply be too slim to accommodate the magnets. If that proves accurate, the ‌iPhone Ultra‌ would be both the most expensive iPhone ever, with a starting price rumored at around $2,000, and the first new high-end model to ship without ‌MagSafe‌ since the iPhone 11 Pro.

While the wording of Instant Digital's post is somewhat ambiguous, it raises the possibility that Apple could be at least considering pulling ‌MagSafe‌ from its standard iPhone models, potentially making it exclusive to higher-end devices. Recent reports suggest that the standard iPhone 18 is being downgraded to cut costs.

An alternative scenario could see Apple scale back its in-device ‌MagSafe‌ implementation, relying more heavily on cases with embedded magnets to provide compatibility, as many iPhone 16e users already do. Given that Qi2, the open wireless charging standard now widely adopted across the industry, is built directly on ‌MagSafe‌'s magnet ring specification, a full removal of the feature from the entire iPhone lineup seems unlikely.
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Apple last month announced a new MacBook Air, introducing the M5 chip, faster wireless connectivity, double the base storage, and a more capable charger, while simultaneously discontinuing the M4 model. So how does the new machine compare?


The M5 MacBook Air starts at $1,099 for the 13-inch model and $1,299 for the 15-inch, a $100 increase over the equivalent M4 models. In exchange, base storage doubles from 256GB to 512GB, and Apple says the new SSD delivers twice the read and write speeds of the previous generation. Education pricing is also available directly from Apple and typically shaves at least $100 off the price.

The main upgrade between the two models is the chip. Compared to the M4, the M5 delivers:

• Up to 15% faster multithreaded CPU performance


• Up to 30% faster overall graphics performance


• Up to 45% faster ray tracing performance


• 27.5% higher unified memory bandwidth

In addition to these general performance claims, Apple published a set of specific real-world workload results showing measurable gains in AI-driven applications:

• 4×+ peak GPU compute performance for AI


• 3.6× faster time to first token (LLM)


• 1.8× faster Topaz Video Enhance AI processing


• 1.7× faster Blender ray-traced rendering


• 2.9× faster AI speech enhancement in Premiere Pro

Beyond raw performance, the M5 introduces several meaningful architectural changes. The GPU includes a dedicated Neural Accelerator in every core, a hardware addition absent from the M4, and Apple is exposing this via new Metal 4 developer APIs with Tensor capabilities.

The ray tracing engine advances to its third generation, and dynamic caching moves to its second generation. Memory bandwidth rises from 120 GB/s to 153 GB/s, enabled by the move from TSMC's second-generation 3nm process (N3E) to its third-generation ‌3nm‌ process (N3P).

The M5 ‌MacBook Air‌ also gains Apple's N1 wireless chip, bringing Wi-Fi 7 and Bluetooth 6 in place of the M4 model's Wi-Fi 6E and Bluetooth 5.3.

‌MacBook Air‌ (2025)	‌MacBook Air‌ (2026)
Apple M4 chip	Apple M5 chip
Based on A18 chip from 2024's iPhone 16	Based on A19 Pro chip from 2025's iPhone 17 Pro
4 performance + 6 efficiency cores	4 super cores + 6 efficiency cores
Made with TSMC's second-generation ‌3nm‌ node (N3E)	Made with TSMC's third-generation ‌3nm‌ node (N3P)
No integrated Neural Accelerators	Integrated Neural Accelerator in every GPU core
Metal 3 developer APIs	Metal 4 developer APIs with Tensor APIs to program GPU Neural Accelerators
Second-generation ray tracing engine	Third-generation ray tracing engine
First-generation dynamic caching	Second-generation dynamic caching
Shader cores	Enhanced shader cores
PCIe NVMe Gen 3 SSD	PCIe NVMe Gen 4 SSD (2× faster read/write speeds)
120 GB/s memory bandwidth	153 GB/s memory bandwidth
	Apple N1 chip
Wi-Fi 6E	Wi-Fi 7
Bluetooth 5.3	Bluetooth 6
Support for up to two external displays when the lid is open	Support for up to two external displays simultaneously over a single Thunderbolt port; one display up to 8K at 60Hz or 5K at 120Hz
30W USB-C Power Adapter	40W Dynamic Power Adapter with 60W Max
256GB base storage, up to 2TB	512GB base storage, up to 4TB
Introduced in March 2025	Introduced in March 2026
Started at $999 (13-inch), $1,199 (15-inch)	Starts at $1,099 (13-inch), $1,299 (15-inch)

For users whose workloads include on-device AI inference, complex 3D rendering, or other GPU-bound and memory-intensive tasks, the jump from M4 to M5 is significant. The combination of per-core Neural Accelerators, higher memory bandwidth, and the new GPU architecture produces multi-fold speed-ups in specific AI operations. In environments where time-to-result directly affects workflow such as local LLMs, diffusion models, video enhancement, or ray-traced production, the M5 represents a meaningful step-change. The Gen 4 SSD, which delivers approximately twice the read and write speeds of the M4 Air's Gen 3 drive, further compounds these gains for storage-intensive workflows.

For typical day-to-day usage including browsing, office work, media playback, and basic editing, the difference is highly unlikely to be perceptible in any way. The M4 was already a high-performance chip that routinely exceeded the demands of normal Mac workloads, and for the overwhelming majority of M4 ‌MacBook Air‌ owners, there is clearly no general-purpose reason to upgrade.

For new buyers choosing between the two models, the M5 is the more straightforward long-term choice. The doubled base storage alone changes the value calculus, and when you consider that Apple previously charged $200 to upgrade the M4 Air from 256GB to 512GB, the M5 effectively costs $100 less than a comparably configured M4 model would have at launch. If future-proofing is a priority and you intend to keep the machine for many years, the M5 model will be better equipped to handle increasingly prevalent on-device AI workloads as they mature.
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Spotify today launched a new Fitness hub, bringing over 1,400 on-demand Peloton workout classes to Premium subscribers alongside a range of free content from independent wellness creators.


The Peloton classes span strength, cardio, yoga, pilates, barre, meditation, stretching, and outdoor run and walk, and require no specialist equipment. Peloton's bike workouts are not included. The catalog is available in the U.S., UK, Australia, Germany, Austria, Canada, Mexico, Sweden, and Spain, with Spotify saying it will expand to more countries over time.

Both free and Premium subscribers can access curated playlists and content from a range of established wellness creators, including Yoga With Kassandra, Caitlin K'eli Yoga, Sweaty Studio, Chloe Ting, Pilates Body by Raven, Abi Mills Wellness, and Sophiereidfit. The Peloton partnership content, featuring instructors such as Rebecca Kennedy, Ally Love, and Rad Lopez, is available to Premium subscribers only, ad-free.

The Fitness hub includes an onboarding questionnaire that asks users what type of movement they want, how hard they want to push, and their experience level, then generates a personalized starter pack. Classes are primarily in English, with select options in Spanish and German. Offline downloads are supported, and users can switch between watching a class on TV and listening on a phone or smart speaker in audio-only mode.

Nearly 70% of Premium subscribers apparently work out monthly, and there are more than 150 million fitness playlists active on the platform. Fitness and workout content also ranks among the top use cases for the company's recently launched AI-powered Prompted Playlist feature.

The Fitness hub is accessible by searching "fitness" in the Spotify app's Search tab, or via the "Browse all" menu.
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Apple has decided to market two of its new products over the next year as "Ultra" devices, Macworld reports.


Citing sources familiar with the matter, the report claims that Apple's first foldable iPhone will be called the "iPhone Ultra." The device will become the highest end option in the lineup.

The ‌iPhone Ultra‌ will not be considered part of the iPhone 18 iPhone lineup, despite arriving alongside the iPhone 18 Pro and ‌iPhone 18 Pro‌ Max. This would be just like how the iPhone Air is not considered to be part of the iPhone 17 series. Although Apple is hoping to ship the ‌iPhone Ultra‌ alongside the ‌iPhone 18 Pro‌, it may launch a few weeks later and with scarcer availability.

Moreover, Apple is apparently planning to release a "MacBook Ultra" later this year or in early 2027. It will feature an OLED panel and a touchscreen, sitting above the MacBook Pro in the lineup at a "significantly" higher price point. While the device was originally intended to launch later this year, it is now likely pushed back by several months due to memory supply chain shortages.

Apple already offers M-series Ultra chips, the Apple Watch Ultra, and CarPlay Ultra. "Ultra" branding for the foldable iPhone and OLED MacBook was previously rumored by Bloomberg, which added that "AirPods Ultra" could also be on the way.
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OpenAI is working on a smartphone in what appears to be a significant reversal from previous reports that the company had no plans to enter the phone market, according to supply chain analyst Ming-Chi Kuo.


Kuo shared the findings from his latest supply chain checks in a post on X, saying MediaTek and Qualcomm are the chosen chip partners and Luxshare Precision Industry is the exclusive manufacturing partner, with mass production scheduled for 2028. Exact chip specifications and additional suppliers are expected to be finalized by late 2026 or the first quarter of 2027.

Kuo argues that the smartphone remains uniquely positioned for AI agent use because it is the only device that captures a user's full real-time state, including location, activity, communication, and context, which he describes as the most important input for real-time AI agent inference. He claims that AI agents will fundamentally change how people interact with a phone, shifting the focus from launching individual apps to completing tasks through a more continuous, context-aware interface.

He argues that fully controlling both the operating system and the hardware is the only way for the company to deliver a comprehensive AI agent service, and that a subscription-bundled business model could enable OpenAI to build a developer ecosystem around those agents.

Kuo suggests that Luxshare, which has long sought to reduce its dependence on Apple supply chain work, could benefit substantially from an early position in what he frames as the next generation of smartphone hardware.

The development represents a notable reversal in OpenAI's publicly stated hardware strategy. Previous reports have consistently described the company's hardware ambitions as centered on non-phone form factors developed in collaboration with Jony Ive, the former Apple design chief whose startup io Products was acquired by OpenAI for $6.5 billion. Those plans include a smart speaker, which is likely the first product to launch, along with smart glasses, a smart lamp, and potentially earbuds. OpenAI Chief Global Affairs Officer Chris Lehane has said the first hardware announcement is expected in the second half of 2026, with launch around early 2027.

OpenAI CEO Sam Altman posted on X the same day Kuo published his analysis, writing that it "feels like a good time to seriously rethink how operating systems and user interfaces are designed." Such a device would obviously put OpenAI in direct competition with Apple's iPhone.
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X today launched XChat, a standalone messaging app for the iPhone and iPad, available now on the App Store.


XChat allows users to chat with anyone on X in a private, focused space separate from the main X app. At launch, the app supports direct messaging and group chats, audio and video calls, and file sharing. X claims all messages are end-to-end encrypted and PIN protected, with no ads or tracking.

Other features include disappearing messages, the ability to edit and delete messages for everyone in a chat, and a mechanism to block or alert users when a screenshot is attempted. The app is free to download and requires iOS 26.0 or later.



The app has been in testing with a small group of beta users since last year. X says more updates are still planned, with X lead designer Benji Taylor teasing that XChat is "just the beginning of what we're building for messaging."

Unlike the main X app, XChat adopts iOS 26 design conventions, including the ‌iOS 26‌ keyboard. The app offers several customization options, including light and dark modes, message permissions, left-swipe interaction settings, and a selection of app icon options. There is also a prominent button within XChat for jumping back to the main X app.

XChat can now be downloaded from the App Store in the United States. A release date for an Android version of the app has not yet been announced.
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Apple's standard iPhone 18 could feature 12GB of memory for the first time, according to analyst Dan Nystedt.


In a new post on X, Nystedt said that the standard ‌iPhone 18‌ will match the 12GB of RAM Apple gave the iPhone 17 Pro and ‌iPhone 17 Pro‌ Max last September. It would mark the first time the entry-level iPhone model has shipped with that much memory.



Nystedt also flagged an earlier rumor claiming that Apple has secured TSMC's first 2nm chip production run for the A20 chip set to power the ‌iPhone 18‌ lineup. According to that report, TSMC's 2nm process delivers 15% better computing performance than 3nm, with no loss in power efficiency. The iPhone 17 series uses TSMC's N3P ‌3nm‌ node.

The jump to 12GB of RAM on the base model is likely tied to Apple Intelligence. Apple is expected to introduce expanded AI features with iOS 27, which the company is set to announce at WWDC on June 8. On-device AI workloads are memory-intensive, and keeping the entry-level iPhone capable of running ‌Apple Intelligence‌ in full would give Apple reason to push the standard model's memory up to par with last year's Pro tier.

The ‌iPhone 18‌ is not expected to launch alongside the iPhone 18 Pro this fall. Apple is reportedly planning to delay the standard model until early 2027, alongside the iPhone 18e and a second-generation iPhone Air, while the Pro models and the long-anticipated foldable iPhone will ship in the usual fall time frame.
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Apple today released a YouTube Short revealing a rare behind-the-scenes look at the making of its playful MacBook Neo introduction video.


The short clip gives what Apple describes as "a peek at some handmade magic," revealing the physical models and camera techniques used during production. Apple shows how real-world props were combined with visual effects to produce the final sequences. Apple does not usually share production insights for a major product launch videos.

See the original "Hello, MacBook Neo" video below:



The MacBook Neo launched in March at $599, and its introductory video was widely noted for its whimsey and charm. The ‌MacBook Neo‌ itself has proven to be very strong seller since its launch; Apple reportedly broke a Mac launch week record in the weeks following its debut, and the device has since sold out of inventory until the middle of next month.
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Apple's first foldable iPhone, dubbed the "iPhone Ultra," could be missing at least five key features present on the iPhone 18 Pro models despite its $2,000 price point.


Recent images of dummy models shared by Sonny Dickson and Vadim Yuryev seem to reveal two previously undiscussed missing features of the ‌iPhone Ultra‌: MagSafe and the Action Button.

iPhone dummy units are intended to take the place of real devices for testing purposes, particularly for accessory manufacturers, who seek to mass produce items such as cases prior to the announcement of new devices, which necessitates a high level of accuracy and manufacturing precision.

Both sets of dummy models show that the volume buttons will be located on the top edge of the device, aligned to the right, similar to the iPad mini. This aspect was first rumored by Weibo leaker "Instant Digital," who said that the motherboard is apparently located on the right side of the device. As to not run cables across the screen to the left side for the volume buttons (where they are located on all other iPhone models), Apple is said to have decided to run them directly upwards, which maximizes internal space.



While a power button and volume buttons in their new location are clearly visible on the dummy models, the Action button is curiously missing. This suggests that the ‌iPhone Ultra‌ will be the first iPhone model with no Action button or silent switch. Apple introduced the Action button on the iPhone 15 Pro as a replacement for the silent switch, and it has since come to every available iPhone model.

The images of the foldable iPhone dummy models shared so far have been shown alongside mock ‌iPhone 18 Pro‌ and ‌iPhone 18 Pro‌ Max units. These dupes for the high-end models, like most dummies, clearly show precise indentations for the internal array of ‌MagSafe‌ magnets to help manufacturers obtain correct alignment with their accessories.



Crucially, these indentations are absent on the foldable iPhone dummies, suggesting that the device may not have ‌MagSafe‌. This aspect remains speculative, but at 4.5mm, the ‌iPhone Ultra‌ is expected to be Apple's thinnest iPhone to date by a considerable margin, so it is not implausible that it could be too thin for ‌MagSafe‌.

The ‌iPhone Ultra‌ is believed to be too thin to accommodate Apple's TrueDepth camera array, which is required for Face ID authentication and now located in the Dynamic Island. As a result, Apple is expected to revert to Touch ID on the device. The last iPhone to feature ‌Touch ID‌ was 2022's iPhone SE 3, where it was part of the device's budget offering. The last flagship iPhone with ‌Touch ID‌ was 2016's iPhone 7, so the return of ‌Touch ID‌ as the sole method of authentication on what will be the highest-end iPhone will be unprecedented.



As visible on the dummy models, which corroborate a multitude rumors, the ‌iPhone Ultra‌ is expected to sport only two rear cameras. These are expected to be wide and ultra wide cameras, just like the iPhone 17. Unlike the Pro iPhones, there will be no third camera with telephoto capabilities.

Previous rumors indicate that the ‌iPhone Ultra‌ will also not have a SIM card slot, again just like the iPhone Air, being compatible with eSIM only. As a result, the ‌iPhone Ultra‌ could be missing the following features:

• ‌Face ID‌/TrueDepth camera array


• Telephoto camera/third rear camera


• ‌MagSafe‌


• Action Button


• Physical SIM card slot

The ‌iPhone Air‌ lacks Ultra Wide and Telephoto rear cameras, a SIM card slot, and stereo speakers. With a super-thin design, a titanium frame, and a glass back, the ‌iPhone Ultra‌ is expected to be very similar to the ‌iPhone Air‌ in terms of design, and it is possible that similar feature concessions will be present on the device when it launches later this year. There are no indications that the ‌iPhone Ultra‌ will be missing stereo speakers, but it is not out of the question given the other design compromises Apple has chosen to make with the device.

The rumored starting price for the ‌iPhone Ultra‌ varies somewhat, but reports agree that it will not be below $1,999. The iPhone 17 Pro starts at $1,099 and has all of the above missing features, so the ‌iPhone Ultra‌'s compromises could be controversial given its markedly higher price point. The device is expected to launch alongside the ‌iPhone 18 Pro‌ and ‌iPhone 18 Pro‌ Max in the fall.
This article, "Foldable 'iPhone Ultra' Could Be Missing These 5 Key Features Despite $2,000 Price Tag" first appeared on MacRumors.com

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On this week's special episode of The MacRumors Show, we discuss Apple's bombshell announcement that Tim Cook will step down as CEO on September 1, 2026, with hardware engineering chief John Ternus set to succeed him.


Cook will transition to executive chairman, where he will "assist with certain aspects of the company, including engaging with policymakers around the world." The transition was approved by the board and is the result of a "thoughtful, long-term succession planning process." Current board chair Arthur Levinson will become the lead independent director. Cook has served as Apple's CEO since 2011.

Ternus, who has spent nearly his entire career at Apple, will join the board ahead of assuming the CEO role. He is a product person in the mold of Steve Jobs rather than a supply chain operator like Cook, and according to Bloomberg's Mark Gurman, he is expected to take a more centralized approach to decision-making. "If you go to Tim with 'A' or 'B,' he won't pick," one person who has worked closely with both executives told Gurman. "Ternus will make decisions." Ternus will take over in time to oversee the launch of the iPhone 18 Pro models and Apple's first foldable iPhone, both expected in September.

Alongside the leadership transition, Apple said that Johny Srouji, currently SVP of Hardware Technologies, will take on an expanded role as Chief Hardware Officer, leading Hardware Engineering and reporting to Ternus. Srouji's remit will cover everything from product design to system engineering to reliability and durability testing. Cook described Srouji as having "played a singular role in driving Apple's silicon strategy" and said his influence has been felt "not just inside the company, but across the industry."

In a statement, Cook said leading Apple has been the "greatest privilege" of his life and described Ternus as "a visionary whose contributions to Apple over 25 years are already too numerous to count." Ternus said he is "filled with optimism" about what Apple can achieve in the years to come, adding that he promises to "lead with the values and vision that have come to define this special place for half a century."

The MacRumors Show has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips.



You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or other podcast apps. You can also copy our RSS feed directly into your player.



If you haven't already listened to the previous episode of The MacRumors Show, catch up to hear our discussion about Apple's upcoming overhaul of the iPad mini and iPad Air, looking at the future of the product lineup as a whole.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Kayci Lacob, Kevin Nether, John Gruber, Mark Gurman, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

‌The MacRumors Show‌ is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also email us at podcast@macrumors.com or head over to The MacRumors Show forum thread. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.
This article, "The MacRumors Show: Tim Cook to Step Down as Apple CEO" first appeared on MacRumors.com

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Apple's entire entry-level product lineup now costs less than a single 16-inch MacBook Pro with the M5 Pro chip.


The ten products that now define Apple's lowest-cost tier are as follows:

• iPhone 17e: $599


• MacBook Neo: $599


• iPad (11th generation): $349


• Magic Keyboard Folio: $249


• Apple Pencil (USB-C): $79


• Apple Watch SE 3: $249


• AirPods 4: $129


• Apple TV 4K: $129


• HomePod mini: $99


• AirTag: $29

The total comes to $2,510, which is $189 less than the $2,699 starting price of the 16-inch ‌MacBook Pro‌ with the M5 Pro chip. AppleCare One, which can cover any three Apple devices of the buyer's choosing, costs an additional $19.99 per month.

The MacBook Neo, announced on March 4, is the linchpin of the shift. At $599, it is Apple's most affordable laptop ever and the first Mac to contain an A-series chip, using the A18 Pro that debuted in the iPhone 16 Pro. After its March 11 launch, Apple CEO Tim Cook said Apple saw its "best launch week ever for first-time Mac customers."

The iPhone 17e and MacBook Neo, both at $599, anchor the lineup at an identical price point that would have seemed implausible just two years ago, when the cheapest Mac laptop cost $999.

What is striking about today's lineup is how capable most of Apple's entry-level products have become relative to their more expensive siblings. The iPhone 17e uses the same A19 chip and 48-megapixel main camera as the $799 iPhone 17, differing meaningfully only in its slightly smaller 60Hz display, single rear camera, and notch design. The ‌MacBook Neo‌'s A18 Pro chip posts a single-core score of 3,461, within 6% of the M5 MacBook Air, and is highly capable for everyday tasks. The Apple Watch SE 3 shares the same S10 chip as the $399 Series 11 and, with its last refresh, gained an always-on display, sleep apnea detection, body temperature sensing, and fast charging. The notable exception in the lineup is the entry-level iPad, which is the only current Apple device that does not support Apple Intelligence.

It is also notable that three of the eleven products on the list are also due for imminent replacements. The 12th generation ‌iPad‌ with an A18 chip and Apple Intelligence support is said to be "ready to go" and "still coming this year." The next Apple TV and HomePod mini are expected to gain faster chips, along with Apple's N1 chip for Wi-Fi 7 and Thread support. All three devices have reportedly been ready for release since last year, primarily held up by the delayed arrival of a more capable version of Siri.

Overall, Apple's entry-level lineup arguably never seems to have been stronger or more affordable.
This article, "A Full Apple Ecosystem Now Costs Less Than a MacBook Pro" first appeared on MacRumors.com

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Following the emergence of a rumor that Apple is planning to downgrade the iPhone 18 to cut costs, further detail has emerged suggesting that display and chip specifications will see downgrades.


Earlier this week, the leaker known as "Fixed Focus Digital" said that the ‌iPhone 18‌ features "certain manufacturing downgrades" that bring it more into line with the low-cost iPhone 18e model. The decision is said to be "a cost-cutting measure."

Now, the leaker has provided further detail. For example, the ‌iPhone 18‌'s display specifications will be downgraded, resulting in inferior screen quality. The manufacturing process itself is said to be "taking a step backward."

The iPhone 17 features a 6.3-inch display with ProMotion and up to 3,000 nits of peak outdoor brightness. Since ProMotion was among the biggest upgrades for the device last year, it seems likely that brightness could be among the display specifications to be reduced.

In a follow-up post, the leaker provided some insight into Apple's decision. Rather than increase the price of the ‌iPhone 18‌, the company plans to downgrade certain components, including the chip, to maintain the same price point.

Although both the ‌iPhone 17‌ and iPhone 17e feature the A19 chip, the ‌iPhone 17‌'s variant has a five-core GPU, instead of the ‌iPhone 17e‌'s four-core version. The iPhone 17 Pro's A19 Pro chip is essentially the same but has a six-core GPU.

As a result, a reduction from five to four GPU cores in the ‌iPhone 18‌ could be among the planned downgrades. Fixed Focus Digital added that it is "highly probable" that Apple will tweak the name of the device's A-series chip in an effort to disguise the extent of downgrade.

The Weibo leaker ultimately doubled-down on the move, saying that "the downgrade in the standard ‌iPhone 18‌ model's specifications has now been confirmed." Engineering Validation Testing (EVT) of the ‌iPhone 18‌ and iPhone 18e are apparently set to take place simultaneously in June.

The leaker's previous report outlined Apple's decision to implement new cost-control strategies for the device, including specific downgrades to manufacturing processes, chips, memory, and more. The move will "effectively bring it in line with the '18e' model."

With the ‌iPhone 17e‌ and ‌iPhone 17‌, the biggest differences are the Dynamic Island, display size, ProMotion, brightness, the front facing camera, the Ultra Wide camera, and battery life. It is not clear which key differentiators will remain between the two devices in their next iterations.

• iPhone 17e vs. iPhone 17 Buyer's Guide: 35+ Differences Compared

The leaker apparently verified the information using multiple sources. They noted that the information originates from the same source who correctly confirmed that the ‌iPhone 17e‌ would continue to feature a "notch," contrary to false reports that the device would have a ‌Dynamic Island‌.

The standard ‌iPhone 18‌ is expected to launch months after the iPhone 18 Pro models as part of an all-new split launch strategy. Apple's usual fall iPhone announcement is expected to include the ‌iPhone 18 Pro‌, ‌iPhone 18 Pro‌ Max, and the so-called foldable "iPhone Ultra." The iPhone 18e, ‌iPhone 18‌, and iPhone Air 2 will likely follow in the spring of 2027.
This article, "Leaker: Apple to Downgrade iPhone 18 in Two Ways" first appeared on MacRumors.com

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